Director
Switz group
Total years of experience :19 years, 7 Months
• Promoted to the board of Directors of the company
• Appointed to the board of Directors for Switz Lanka Pvt. Ltd, a leader in the poultry industry in Sri
Lanka. Brand Name : Happy Hen
• Year 2015, ventured in a new business venture - import and distribution of specialized bakery
ingredients for the HORECA segment.
• Launched quality assurance practices for each phase of development
• Established performance goals for employees and provided feedback on methods for reaching those
milestones. Evaluated employee performance and conveyed constructive feedback to improve skills.
• Recruited, interviewed and hired employees and implemented mentoring program to promote positive
feedback and engagement.
• Established team priorities, maintained schedules and monitored performance &set aggressive targets
for employees to drive company success and strengthen motivation.
• Identified and communicated customer needs to supply chain capacity and quality teams.
• Assisted in organizing and overseeing assignments to drive operational excellence.
• Successfully managed budgets and allocated resources to maximize productivity and profitability.
• Trained personnel in equipment maintenance and enforced participation in exercises focused on
developing key skills.
• Set up a customized locally built, ERP solution with finance, inventory, sales interface and payroll
modules. Leveraged data and analytics to make informed decisions and drive business improvements.
Incorporated Artificial intelligence into daily operations.
• Streamlined and monitored quality programs, introduced a digitalized, paper free online monitoring
system to maintain HACCP & ISO compliance
• Changed business model from Company owned, Company operated to Franchisee owned, franchisee
operated.
• Took over with 4 shops is 2009 with negative profitability, in 2023 achieved a total of 35 retail outlets in
operation with EBIDTA of 21%.
• Exited the ingredients business in 2020
• Appointed as a CEO for a Multinational organization, (Switz Group) with a mandate to turn around, and make profitable, a retail chain of bakeries, in Sri Lanka.
• Monitored performance, identified areas of improvement and devised solutions to address areas of weakness.
• Established a core team of senior managers, motivated the team, hired and developed skilled employees to help run business. Re-structured the organization with the same team as the previous company.
• Learnt the local language, Sinhalese, within 4 years.
• Established foundational processes for business operations
• Reduced waste and pursued revenue development strategies to keep department aligned with sales and profit targets.
• Improved operational efficiencies to reduce costs and improve productivity.
• Aligned organizational objectives with company mission to increase business growth and integrate work strategies.
• Evaluated suppliers to maintain cost controls and improve operations.
• With a team of architects, set out on design ideas for the new brand. Executed a new shop within 6 months of operations.
• Re-branded as “Caravan fresh” in 2010
• Developed key operational initiatives to drive and maintain substantial business growth.
• Profitability achieved within first 9 months of operation
• Developed marketing materials and campaigns to boost brand awareness and customer engagement.
• Developed and initiated refurbishment of the factory premises to meet international standards
• Created and maintained customer-centric culture to drive customer satisfaction and expand customer base.
• Executed state of the art, Effluent treatment plant and initiated 100KVA roof top solar project to lower carbon foot print and maintain ahead of industry environmental standards.
in the food and beverage department
•Selected for the prestigious HYATT CORPORATE TRAINING programme. Was one among four candidates selected from all over India
•Graduated as a manager to the Italian restaurant. Won best restaurant awards during tenure
•Transferred to room service as a part of growth plan set out in the Corporate trainee plan
•Transferred to Gourmet store to turnaround into profitable business model
Certificate Course in Export and Import Management
