Mohammed Mouazzen

o Promote the company brands to key buyers.
o Manage the food service sales team and the mixologists.
o Responsible to acquire new food service brands.
o Supporting the team members in negotiating agreements.
o Collaborate with other departments to leverage business success.
o Maintain, monitor, and regularly evaluate prices.
o Identify market potential to establish new accounts, achieve food service sales volume, and goals.
o Set monthly and yearly target for HORECA / Bakery & Pastry. o Preparing budgets, forecasts for each brand.
o Reporting to the GM.

o Maximize revenue in key assigned food service accounts by utilizing fact based selling methods.
o Responsible to acquire new food service accounts.
o Negotiate agreements which add value to both Kuwait Agro and the customer.
o Collaborate with other departments to leverage business success.
o Maintain, monitor, and regularly evaluate pricing and contracts with customers to provide products and services that meet standards of quality, timeliness, and cost.
o Maintain accurate records of all sales and prospecting activities including sales calls, presentations, closed sales, and follow-up activities. o Prepare regular reports and analysis on channel sales.
o Reporting to the CEO.

o Build complete customer plan to drive the overall business.
o Execute plans for assigned accounts that are aligned with business objectives and strategies.
o Maintain and build productive business relationship with the buyers/category managers.
o Accountable and responsible to achieve agreed upon key account targets and KPIs.
o Adheres to all company principles and policies including trade policy, local sales policy, etc.
o Ensuring account receivables are collected on time to prevent bad debts.
o Working closely with merchandisers team to control shelf spaces, market share, and shelf life.
o Coaching and developing my direct team.
o Reporting to the Head of Sales.

o Executes the channel / customer business plan for my area.
o Identifying market potential to establish new accounts, sales volume, coffee service volume, revenue and goals. o Build and maintain business relationship with customers decision makers.
o Maintain, monitor, and regularly evaluate contracts with customers.
o Focus and work with team of sales representative to open new customers.
o Ensuring account receivables are collected on time.
o Working closely with sales coordinators / CRC to ensure high customer service levels are promptly addressed upon receiving customer complaints.
o Conduct demonstrations for new customers.
o Reporting to the General Manager.

Millennium Hotel & Convention Center Kuwait, Pre-Opening - (Millennium & Al Jahra Copthorne

o Implements all sales action plans related to the marketing area as outlined in the marketing plan.
o Submits weekly sales reports, business generated reports, and weekly calls plans.
o Supports hotel promotions and events and ensures information is fed into the market.
o Prepare company contracts for the hotel in accordance with the current business and pricing conditions.
o Work with the current business strategies and recognize potential opportunities.
o Conducts daily sales calls and arrange site inspection trips to the hotels.
o Demonstrate strong negotiation skills to maximize hotel profit in all revenue producing areas.
o Develops and implements new sales strategies, tactics and action plans for account base.
o Coordinate and manage sales trips, including reports or activity pertaining to the specific market.
o Assist other sales and catering managers and refer group and catering leads and other sources of business for hotel through active solicitation of account base.
o Attend sales meetings, office events, and hotel sponsored functions.
o Prepare and attend daily sales meetings, weekly sales and marketing meetings.
o Managing global requests for proposals (RFPS).
o Reporting to the Cluster Director of Sales & Marketing.

o Developing and maintaining regular client accounts.
o Making sales calls/visits and preparing reports accordingly.
o Developing new accounts by visiting new companies and various market segments.
o Participating in sales services, meeting and training programs.
o Liaising with appropriate hotel departments on sales activities in progress.
o Maintaining a trace card system for all business transactions done and regularly updating them.
o Responsible for bookings, confirmations, billings, generating proposals and contracts.
o Submitting reports, expense claims, cheque requests and other necessary requisitions.
o Reporting to the Director of Sales & Marketing.

o Handling MICE business.
o Handling Events like: Weddings, Meetings, Conferences, Workshops, Social Events, outside caterings, and many other events. o Handling Airlines, Travel Agencies, & Wholesalers.
o Supervising all banquet events to include scheduling date and time for events, menus, pricing, signing and the deposit.
o Coordinate the planning and execution of all meetings, banquets and catering events.
o Responsible for bookings, confirmations, billings, generating proposals and contracts.
o Interfaces with other departments to ensure proper set up for successful coordination of events.
o Preparing the menus and events packages.
o Preparing BEOs-Banquet Event Orders.
o Preparing the action plans for groups.
o Filling reports-event forecast, food and beverage report.
o Reporting to the Director of Sales & Marketing.

Internship project for graduation