Art Director / Marketing Supervisor.
Al Ghoneim Co
Total years of experience :13 years, 4 Months
meeting clients or account managers to discuss the business objectives and requirements of the job;
interpreting the client's business needs and developing a concept to suit their purpose;
estimating the time required to complete the work and providing quotes for clients;
developing design briefs by gathering information and data through research;
thinking creatively to produce new ideas and concepts;
using innovation to redefine a design brief within the constraints of cost and time;
presenting finalised ideas and concepts to clients or account managers;
working with a wide range of media, including photography;
proofreading to produce accurate and high-quality work;
contributing ideas and design artwork to the overall brief;
demonstrating illustrative skills with rough sketches;
working on layouts and artworking pages ready for print;
keeping abreast of emerging technologies in new media, particularly design programs such as Illustrator, Photoshop, 3ds Max, Dreamweaver, Fire works, Coral draw, Swish max, and Flash;
developing interactive design;
commissioning illustrators and photographers;
working as part of a team with printers, copywriters, photographers, stylists, illustrators, other designers, account executives, web developers and marketing specialists
Key duties and responsibilities are interpreted as being descriptive and not restrictive in nature
as follows:
1. Design different types of layouts & illustrations, web design layout & typography according
to brand guidelines.
2. Create & modify fonts according to brand guidelines.
3. Work on multitasks at the same time using a wide range of medias, including photography
4. Awareness of printing techniques, types of paper or canvas (size, weight) and display
options (light box, interactive display), cutting and finalizing prints for display.
5. Knowledge of graphic animation, video editing, needs to now to create media presentations
using different software.
6. Knowledge of photography and photography editing, producing accurate and high quality work.
7. Awareness of current fashions in the visual arts, working knowledge of the latest computer
packages and an understanding of material costs and time limits, all of which can impact on
the design.
8. Creates professional designs and layouts for promotional materials including direct mailings,
handouts, advertisements, posters, signs, logos, and other visual layouts.
9. Prepare new and unique illustrations, innovative layout prints and rough sketches of
presentation and organization brochures and designs graphics for website in line with
branding guidelines.
10. Determines style, technique, and medium best suited to organisation promotion strategies.
11. Coordinates production activities with printers, service agencies, advertisers, and vendors
and review quality of final product before release.
Al Ghoneim company is a group of super markets in Saudi Arabia.
1 : My responsibilities as following:
2 : Meet with clients or the art director to determine the scope of a project
3 : Advise clients on strategies to reach a particular audience
4 :Determine the message the design should portray
5 : Create images that identify a product or convey a message
6 : Develop graphics for product illustrations, logos, and websites
7 : Select colors, images, text style, and layout
8 :Present the design to manager or the art director
9 :Incorporate changes recommended by the manager into the final design
10 :Review designs for errors before printing or publishing them
