Sales & Marketing Manager
Sara Co.
Total years of experience :25 years, 11 Months
• Make brand strategy and in setting a consumer target.
• Make developing new products, including analyzing information to help set the sales forecast and financials and writing concept statements for consumer testing.
• Analyze historical new product launches, and report on vitality rates.
• Analyze consumer trends and information to help identify product categories to enter as future sources of growth.
• Lead consumer and brand learning plan development and findings of research studies.
• Analyze market, consumer, and competitive information to support in setting new product pricing and managing price on existing items.
• Analyze and provides consumer, category, and brand information to support channel marketing and sales in category management and sales presentations.
• Review channel and customer-specific point-of-purchase trade plans and provides feedback on consistency with marketing plan.
• Develop growth targets, business objectives and brand strategies for the assigned brand.
• Manage all advertising and store promotions, general marketing activities, the loyalty programs, New Product launches, and in store visual merchandising, ensuring that any initiatives suggested by the parent brand in France are fully understood and implemented where practicable
• Develop and implement a brand strategy to attract new customers, and to communicate the brand proposition.
• Contribute to the selection of new product ranges and work with the Supply Chain Director to ensure that all stores have >95% availability of core lines at all times.
• Develop a new store location strategy and work with the Property Director to find new store locations to meet the new store opening programs detailed in the franchise contract and the company’s annual business plan.
• Provide weekly /monthly sales performance updates and analysis to management.
• Supervise the Company Area Manager and ensure high store operational standards and excellent customer service at all times.
• Grow and develop a motivated, proactive sales team in stores.
• Develop training programs and keep them up-to-date to ensure that salesmen are knowledgeable about the Company brand, and so that they can confidently talk to customers about the features and benefits of each product and range.
* Manage all Brand management
*Make sales and marketing activities
*develop all Brand promotions and activities to achieve target
*stocks balancing for Brands
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*participate in brand management
* participate in promotions and activities
*Develop Activities promotions advertising
.PH.D In Marketing - New Trends in Marketing for FMCG Company American University 2013
• M B A --- Master Business Administration 2009
