mohammed nasruldin

Provide directions, inspirations and guidance for ecommerce in a manner that drives efficiency and increases productivity so that the required KPIs, revenue and profitability can be achieved
 Works closely and coordinates with all BU’s to develop appropriate processes and resource requirements to drive Ecommerce business results and achieve exponential growth
 Responsible for service level planning and management, maintenance of the production environment infrastructure, production operations, monitoring, and continuous improvement
 Develop budgets, forecasts and results
 Develop the business plan including the annual budget for Ecommerce which will outline objectives,
strategy, tactics and milestones to achieve overall financial goals for product sales, margin & operating
income
 Manage and provide advice in all ecommerce related IT technologies, platforms and emerging
technologies/practices
 Provides advice on CRM architectures and e-commerce strategic marketing
 Responsible for application development methodologies: discovery, design, development and deployment
of complex business systems
 Responsible for business systems integration, user interface design, information architecture, web site
content management systems and creative design aspects
 Coach, develop and support the growth and development of subordinates and colleagues
 Identify and manage all contractor and vendor relationships and act as a liaison between the IT department
and outside vendors for development, maintenance of the website and optimization of system performance
 Oversee and/or perform complex projects with conflicting deadlines simultaneously
 Oversees the day-to-day planning and execution of content across the websites including product &
promotional merchandising, online marketing campaigns, website design, customer service, web
analytics, and web technologies
 Analyze and provide ecommerce and marketing industry trends, competitors, distribution channels,
customer base, promotion, and products
 Stay abreast of latest trends and insights in ecommerce, CRM, and digital shopper marketing. Improve,
develop and advocate new CRM, digital marketing, and Ecommerce opportunities
 Analyze and assess the effectiveness of all Ecommerce operations and make recommendations for
improvements
 Analyze web usage trends and improve or add functionality to web store platform
 Collaborate with global and local functional teams and business units to ensure smooth end-to-end
execution of global and local initiatives
 Operational Excellence - Drives functions to achieve quality and on-time delivery metrics. Ensure
commitments for functionality and innovation are delivered timely within the budget.

Managing the entire product line life cycle from strategic planning to tactical activities.
 Specifying market requirements for current and future products by conducting market research supported by on-going visits to customers and non-customers.
 Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications) through market requirements, product contract, and positioning.
 Developing and implementing a company-wide go-to-market plan, working with all departments to execute.
 Analyzing potential partner relationships for the product
 Assist with the development of the annual marketing plan and for controlling advertising, promotion and sales aids in accordance with the annual marketing plan.
 Responsible for preparing product forecasts, and constantly monitoring inventory levels held at central and interstate warehouses including liaison with production (locally and globally) to ensure supply timelines.
 Looking at the pricing of products and analyzing the potential profitability
 Monitoring product distribution and consumer reactions through focus groups and market research
 Coordinating the launch programme to external customers as well as employees.
 Accountability for pricing, marketing budget, volume forecasting, financial mix and P&L management.

• Coordinate cross functionally with Sales, Product Management, Supply Chain, etc. to deliver on customer commitments, manage risk, drive profitability and business growth.
• Drive all actions required to close deals. Leverage resources to shorten the cycle, drive margin and revenue.
• Brand development, web site traffic growth, web site UI and advertising revenue. Developed brand strategy and statistics systems.
• Lead project kick-off and subsequent meetings. Conduct risk and tollgate reviews. Ensure communication and timely actions to engage the customer and win deals.
• Manage the overall deal signing schedule to ensure work is assigned and completed on schedule
• Create and maintain strong Channel Partner relationships through deal closure and execution to ensure customer satisfaction
• Manage all Partners, ensuring timely execution, reasonable costs and quality output of deals
• Proactively collect and disseminate relevant information among internal and external stakeholders over the duration of the opportunity
• Ensure clear and timely reporting of the deal status to Category Managers.
• Coordinate steps, approvals and reviews in accordance with the Deal Lanes process. Escalate issues and drive timely resolution.
• Identify and mitigate deal risks, including those relevant to the sales
• Establish and maintain constructive relationships with cross-functional teams to ensure seamless coordination and responsiveness to customers
• Anticipate customer needs and trends. Participate in development and implementation of customer specific solutions to enhance value and drive

 Researches product lines, prices, product sources, and other relevant purchasing information.
 Evaluates research findings and makes independent decisions on procurement matters
 Interviews vendors and evaluates their products and capabilities as a supplier
 Business Performance Analysis
 Forecasting about product feasibility
 Preparing Periodical SWOT analysis
 Regular Market research on Business Opportunities.
 Periodic Analysis on product performance
 Sales Team Management and drive through results
 Achieved the budgeted revenue, handling category of 400 million dirhams
 Accounted for more than 25 percent of company’s revenues
 Planogram - GMROI & GMROF analaysis
 Directed quality-improvement and associated change-management
 Demonstrates continuous effort to improve operations, decrease turnaround times, streamline work processes, and work cooperatively and jointly to provide quality seamless customer service.
 Provide thought leadership on Category Trends, retail environment and growth initiatives and incorporate these into Joint Business Plans