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Mohammed Rafi Subair, Marketing Specialist

Mohammed Rafi Subair

Marketing Specialist ·Miss J Cafe & Cakery

India

Diploma, Automation And Advanced Technologies

Work experience

Total years of experience: 9 years, 0 months

Marketing Specialist

July 2022 - July 2023

Miss J Cafe & Cakery

Abu Dhabi, United Arab Emirates

July 2022 - July 2023

- Comprehensive Brand Leadership: Led brand and creative strategies, enhancing brand visuals and consistency, and spearheaded product development, significantly boosting brand visibility and engagement.

- Digital Marketing Excellence: Directed social media and digital marketing efforts, modernizing product presentation and orchestrating impactful campaigns, which streamlined operations and enhanced customer interactions.

Company industry:
1398
Job role:
Marketing and PR

Digital Marketing Strategist

October 2020 - October 2022

trip is life Hospitality Services Pvt. Ltd.

Kerala, India

October 2020 - October 2022

- Strategic Branding and Campaign Management: Collaborated with the brand team on company branding and promotional campaigns, driving creative marketing strategies that enhanced company performance and established brand standards.

- Project Management and Innovation: Supervised daily workflows, project workloads, and deadlines, fostering a culture of innovation through brainstorming sessions and creative strategy development.

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Digital Marketing Specialist

July 2018 - July 2020

Vismaya Lake Heritage

Kerala, India

July 2018 - July 2020

Social Media Strategy and Content Creation: Managed multiple client social media accounts, developing and executing advertising campaigns that doubled engagement and significantly improved online presence.

SEO and Campaign Optimization: Utilized advanced SEO techniques and social media marketing strategies to enhance brand promotion and customer retention, collaborating across teams to develop holistic marketing campaigns.

Company industry:
Hospitality & Accomodation
Job role:
Marketing and PR

Creative Team Lead

June 2014 - June 2018

Chemical Media

Kerala, India

June 2014 - June 2018

Creative Direction and Brand Identity: Led a team in developing creative strategies and executions that ensured cohesive brand messaging and visual consistency, enhancing client satisfaction and retention through innovative brand guidelines and storytelling.

Developed and maintained responsive and user-friendly front-end designs. I worked closely with designers, developers, and project managers to ensure that the design met project requirements. and conducted code reviews and provided feedback to developers to ensure high code quality throughout various projects consistently met project deadlines.

Company industry:
Media Production
Job role:
Marketing and PR

Education

SMEC Automation

August 2014

August 2014

Diploma, Automation And Advanced Technologies

India

Skills

Videography
Expert
Videography
Expert
Photography
Expert
Photography
Expert
Marketing
Expert
Marketing
Expert
B2B Marketing
Expert
B2B Marketing
Expert
Content Creation
Expert
Content Creation
Expert
Social Media Marketing
Expert
Social Media Marketing
Expert
Graphic Design
Expert
Graphic Design
Expert
Management
Expert
Management
Expert
Social Media
Expert
Social Media
Expert
Digital Marketing
Expert
Digital Marketing
Expert
SEO
Intermediate
SEO
Intermediate
Marketing
Expert
Marketing
Expert
Google Analytics
Intermediate
Google Analytics
Intermediate

Languages

English
Expert

Training and Certifications

Certifications
Google Analytics Certification
Nov 2023
Google Ads Search Certification
Nov 2023 - Nov 2024