Sales Supervisor
AL Rashed Food Company Ltd
Total years of experience :16 years, 9 Months
- Accountable for the achievement of the area sales targets by Product category.
-Ensure that core distribution, coverage and visibility objectives are met in the assigned area.
-Ensure operational effectiveness of team by reviewing Journey Plans
-Assist the RSM in setting monthly targets for the team in line with the potential of each territory.
- Assess the team members' developmental needs through field accompaniment and appraisal.
-Develop selling skills of assigned resources through imparting proper training and coaching.
- Ensure high standards of product presentation and any customer complaints are dealt with effectively.
-Build customer relations and ensure customer satisfaction is maintained
-Implement the schemes and sales promotion activities.
Key Responsibilities:
-Manage a team of Field Salesmen and Merchandisers, train and Coach them
-Expand Market Coverage through Horizontal and Vertical Expansion (width and depth of Distribution) in the HORECA segment
-Forecast Demand and prepare sales plans for the month ahead.
-Own Sales Activities and be Accountable for the delivery of Monthly Sales Targets.
- Weekly Performance Review and Alignment of Team towards achieving the set Objectives.
-Build and Maintain Customer satisfaction by complaint resolution and timely service
-Handled Distribution Network and a Team of 16 Sales Executives in the assigned Territory
- Increased Customer Market Share and Revenue Market Share by increasing Quality acquisitions and building a robust Distribution network.
- Achieved and Sustained Market Leadership in SOGA & MOMT by ensuring Right placement and Service strategy.
- Established the width & Depth of Data selling outlets and build data Leadership in the market.
- Built capability of FOS by training and coaching them.
- Established Top of Mind Awareness by executing High levels of Visibility on day to day basis.
- Managed a team of Sales Executives and a distribution network ranging 6 cities in southern part of Karnataka
- Identify and Focus on the possible new opportunities to Generate New Business.
- Build Distribution network in the cluster -Establish the width and depth of distribution with right quality of outlets.
- Ensure a healthy ECO and Assortment levels are maintained across Retail outlets.
- Plan Business strategy for achieving the targeted Revenue and ensure delivery of the same.
- Provide Market Intelligence and Track competition activities.
- Devise BTL activation and implement Trade schemes.
- Ensure healthy ROI for the distributor by stock planning and receivables management.
Master of Business Administration
Bachelor of Business Management
