محمد شعبان عبد الباسط

• Lead B2B and B2C hospitality sales operations across the Riyadh region, managing a portfolio of 80+ hotel and corporate client accounts to drive consistent revenue
performance.
• Develop and execute omnichannel sales strategies across traditional trade and e-commerce platforms, resulting in a consistent month-over-month revenue increase since
joining.
• Manage, coach, and conduct weekly performance reviews for a field sales team of 6 representatives, consistently achieving 100%+ of monthly revenue targets.
• Build and maintain long-term strategic relationships with 4- and 5-star hotel accounts, improving overall client retention rate by 30% within the first year.
• Monitor KPIs including conversion rates, revenue per account, and pipeline velocity; prepare and present bi-weekly management sales reports to senior leadership.

• Supervised B2C distribution sales operations across Minya governorate, overseeing a team of 8 sales representatives across 3 active distribution routes.
• Executed quarterly sales plans that delivered consistent 15-20% growth in monthly revenue against set regional targets throughout the tenure.
• Prepared weekly performance analysis and monthly forecasting reports, enabling data-driven decisions by regional management and improving planning accuracy.
• Streamlined distributor coordination processes by introducing a structured follow-up system, reducing order fulfillment delays by 25% and improving customer satisfaction
scores.
• Conducted bi-weekly field coaching sessions and team reviews to maintain high performance standards and improve individual sales representative output and conversion
rates.

• Achieved 40% sales growth within 12 months through strategic market expansion into 5 new sub-territories across Minya governorate.
• Managed all city-level sales operations including team scheduling, territory planning, and daily performance tracking for a team of 12 field representatives.
• Improved customer acquisition by 35% and retention by 20% by implementing a structured client onboarding and proactive follow-up process.
• Coordinated with operations, logistics, and marketing teams to align go-to-market strategies with local market dynamics and seasonal demand patterns.
• Delivered monthly city performance reports to senior leadership consistently ranking Minya among the top 3 performing cities nationally across all KPIs.

• Managed retail, wholesale, and B2B sales operations across the Eastern Province, maintaining and growing a portfolio of 120+ active accounts across multiple trade channels.
• Expanded the key account portfolio with major supermarket chains and corporate clients, growing the overall account base by 30% within the first 8 months in the role.
• Improved territory route planning and coverage efficiency by redesigning call cycles, reducing non-productive visits by 20% and increasing daily productive calls by 25%.
• Supervised a 5-member field sales team, delivering structured training, weekly performance feedback, and field accompaniment visits to improve individual conversion rates.
• Monitored weekly sales targets vs. actuals and submitted detailed performance and market intelligence reports to management to support strategic planning decisions.

• Led regional B2B and B2C sales operations across 3 provinces, overseeing a team of 10 sales representatives and a network of 15+ distributors nationwide.
• Drove year-over-year revenue growth of 22% by developing targeted sales plans aligned with seasonal demand cycles and retailer promotional calendars.
• Managed distributor relationships by monitoring sell-in vs. sell-out data and resolving supply chain gaps to maintain consistent product availability across all accounts.
• Expanded into 3 new market segments including institutional catering and modern trade, increasing the total client base by 25% over the two-year period.
• Tracked and analyzed monthly KPIs including coverage, productivity, strike rate, and revenue per SKU to identify performance gaps and implement corrective action plans.

• Optimized territory sales processes and call cycle efficiency across assigned accounts, contributing to a 20% increase in monthly revenue over a 12-month period.
• Managed and mentored a team of 6 sales representatives, conducting weekly performance reviews, individual KPI tracking, and targeted field coaching sessions.
• Monitored daily sales activities against quarterly targets, ensuring team alignment with objectives and flagging deviations early for rapid corrective action.
• Coordinated with operations and logistics teams to resolve client delivery and service issues, improving overall customer satisfaction across the territory.
• Prepared comprehensive weekly and monthly sales performance reports for senior management, providing actionable market insights and forward-looking recommendations.

• Managed a total of 200+ retail outlets across traditional and modern trade channels, maintaining an average of 95%+ monthly sales target over 5 years.
• Built long-term relationships with key retailers, distributors, and chain store buyers, securing priority shelf placement and display visibility for core P&G brands.
• Executed in-store merchandising, promotional activations, and planogram compliance initiatives, contributing to a 15% increase in brand visibility across the territory.
• Coordinated with distributors on stock replenishment and order management to always ensure 98% product availability across all active accounts.
• Reported weekly sales performance data and market intelligence to the regional manager, supporting strategic planning, range reviews, and territory optimization decisions.