Digital Marketing consultant
Muslim would league
Total years of experience :16 years, 0 Months
* managing and updating information and engaging with users on social media sites such as Twitter and Facebook * Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification * Manage social media campaigns expenses, staying on budget, estimating monthly costs and reconciling discrepancies * Research and implement search engine optimization recommendations * researching new online media opportunities that may benefit the business * contributing to social media engagement and brand awareness campaigns; * Keeping up to date with current digital trends. * Provide creative ideas for content marketing and update website.
- liaising with and answering enquiries from media, individuals and other organizations, often via telephone email and social media. - researching, writing and distributing press releases to targeted media - writing and editing in-house magazines, case studies, speeches, articles and annual reports - preparing and supervising the production of publicity brochures, handouts, direct mail leaflets, promotional videos, photographs, films and multimedia programs - organizing events including press conferences, exhibitions, open days and press tours - maintaining and updating information on the organization’s website - managing and updating information and engaging with users on social media sites such as Twitter and Facebook - sourcing and managing speaking and sponsorship opportunities - managing the PR aspect of a potential crisis situation - Running across the board marketing campaigns for corporate events - Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification - Track, report, and analyze website analytics and PPC initiatives and campaigns - Manage social media campaigns expenses, staying on budget, estimating monthly costs and reconciling discrepancies - Research and implement search engine optimization recommendations - Research and analyze competitor advertising links - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Coordinate details of events such as conferences, charity events, trade shows, sales meetings, business meetings, employee appreciation events and virtual events.
• Calculate budgets and adjust when necessary
• Book venues and negotiate fees
• Prepare invitations and send out at appropriate time
• Drive attendance to the event
• Promote the event using flyers, cold calling, and social media as examples of ways to spark attention
• Analyze event performance and prepare metrics presentation
• Ensure staff is adequately prepared for event.
• Pay vendors for their participation in the event
• Seeking and securing sponsorship