Marketing & Sales Manager
BUREAU VERITAS
Total years of experience :17 years, 10 Months
Manage corporate marketing and communications functions, overseeing a $10M budget and 10-member sales
team. Direct brand management, PR, media relations, corporate positioning, product launches, advertising, sales
collateral and tradeshow marketing.
Selected Accomplishments:
* Developed and launched integrated, multi-channel print, catalog, web and direct marketing campaigns that
propelled sales from $2.8M (2011) to a projected $10M by mid of 2017.
Led market launch of 21 new products/services. Identified opportunities, researched new product/services
possibilities, collaborated with manufacturers and created campaigns generating $2.6M in annual sales.
Created web portal to transform previously archaic intranet into a dynamic website improving communication
flow and adding an effective sales tool for field reps.
Guiding and training to enhance the sales reps’ understanding of complex product/services features and
helped them sell more effectively
Developed marketing programs for a variety of business-to-business clients. Used an integrated approach to create
balanced programs for clients to build their respective brands and businesses.
Selected Accomplishments:
Expanded client base by 68% in three years by consistently delivering goal-surpassing marketing results and
ensuring complete client satisfaction.
Closed new accounts as a member of business-development team, including a $0.5M win with Aramco plants
and a $0.85M win with SABIC Affiliates
Advanced Through a series of promotions, culminating in oversight of Site operations and 80 member’s creative
team. Created concept pattern of day to day routine which helped in smooth operations covering all objectives on
site without any delays.
Selected Accomplishments:
Served as primary site engineer on Aramco plant and successfully accomplished the project.
Assumed a lead role in team meetings due to strengths in operations, clients satisfaction on project
deliverables and helped close major projects at different locations.
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Note: Certificate is attested with Saudi Embassy and Registered with Saudi Council of Engineers