Media & Production Manager
Almarai
Total years of experience :28 years, 4 Months
Reviewing the brand activity plans and identifying brand communication objectives
Developing and Implement media strategies for all the respective categories
Review media plans and evaluating the channel selection to deliver the best on campaign objectives and assessing campaign efficiency and effectiveness
Suggesting creative utilization of media to drive higher consumer impact and engagement
Building relationships with all the key stakeholders, leading vendors and channels
Utilizing business networking to gain access to special deals and promotions on media buying and industry news
ALMARAI ACHIEVEMENTS:
Almarai ranked # 1 as the most positively perceived brand in Saudi Arabia in 2015 based on consumer preferences (Source yougov)
Almarai Ramadan TVC ranked # 3 as the most shared video on whatsapp
Successfully launched new product communications like L’usine Cream Cheese Sandwich and Squares that generated the sales higher than budgeted
Successfully launched Powder Milk that gained 10% market share in first 6 months
Enhanced the media and production deals to get higher ROI
Clients Handled:
- Midas Furniture
- NADA Dairy & Juice
- Florida Natural
- Delicio
- Al Zahrani Holdings
- Ibn Khaldun Schools
- JAFZA (Jabal Ali Free Zone)
- Safat Kids
Responsible for strategic media planning and execution
Working on a range of Account Engagements that include media plans, competitive research, and Media expenditure reviews promotional and corporate marketing programs, on-going account and relationship growth.
Providing an active role to the Media Director and other managers in preparing pitch presentations and other budgeting presentation for potential clients
Responsible for the special planning modules to ensure the best planning results
Responsible for all the research software and modules
EDIACOM, The MBU of GREY Worldwide and the member of WPP
Responsible for strategic media planning and execution
Working on a range of Account Engagements that include media plans, competitive research, and Media expenditure reviews promotional and corporate marketing programs, on-going account and relationship growth.
Providing an active role to the Media Director and other managers in preparing pitch presentations and other budgeting presentation for potential clients
Responsible for the special planning modules of MEDIACOM to ensure the best planning results
Responsible for all the research software and modules
M&C Saatchi is the original Saatchi, The largest independent advertising agency in the world founded by Maurice and Charles Saatchi in 1995, the most famous brand in advertising with its branches all over the world.
Senior Media & Research Analyst, MAC-M&C SAATCHI, Riyadh, K.S.A (From January 2002 till date).M&C Saatchi is the original Saatchi, The largest independent advertising agency in the world founded by Maurice and Charles Saatchi in 1995, the most famous brand in advertising with its branches all over the world.
Responsible for Advertising planning and implementation
Working on a range of Account Engagements that include marketing plans, competitive research, promotional marketing programs, on-going account and relationship growth.
Providing an active role to the Managing Director and other managers in preparing presentations for potential clients
Liaising with other Account Managers and Account Executives to ensure their continued support and development.
Major tasks were, Strategic Media Planning and support to the Media Director (Middle East)
Provided full support to the Media Department through creative media buying and responsible for monthly billings and revenues
Responsible for Advertising expenditure analysis and campaign effectiveness analysis in terms of Reach, GRP’s & OTS etc, and monthly reports like Share of Voice and Share of Expenditure for the clients through Power SEAS and Power MOMO.
Study consumer behavior through qualitative and quantitative research (conducting focus groups, sourcing quantitative data from research agencies, and analyzing the data), study the macro-environment, micro-environment, the brand scope, and design brand strategies, develop inspiring creative briefs, communication strategies, and marketing recommendations.
Pan Arab Research Center (PARC), a member of GALLUP International group, is a major Market Research institution with its branches all over Gulf Countries.
(I) Responsible for all the Media planning and Media monitoring software, Data information, includes client service and operational liaison.
(II) Major responsibilities includes training the users (Media Managers / Executives) on the software to evaluate media effectiveness and Media expenditure Analysis & Frequent visits to clients (Advertising Agencies & Media Houses) to upgrade the data and to install the new research data.
(III) In-Charge of data operations and research work for different Media surveys. Active involvement in preparing Data Entry programs of CATI System, Processing of raw data, Designing & preparing Statistical reports. Subsequently supervising all the data entry operations.
(IV) Administrating Windows NT, Users & Group accounts, Securing Network resources, Setting up Network Printers and maintenance, Monitoring Network resources & usage, auditing resources and Backing-up and restoring of data.(V) Configuring NT Environment, Scsi Adapters, Tape Drivers, U.P.S, PC Cards, Editing system policies, System Registry and Troubleshooting & Diagnosis of various network software and hardware problems.
(VI) Administrating file servers, Print servers, Application servers, Message servers by configuring system policies, editing system registry entries, Rights, Permissions on NT platforms.