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Mohammed Zahee Kottatil, Media Marketing Manager

Mohammed Zahee Kottatil

Media Marketing Manager·Yakda Business Supplies

United Arab Emirates

Bachelor's degree, Marketing

Work experience

Total years of experience: 4 years, 0 months

Media Marketing Manager

August 2024 - Present

Yakda Business Supplies

Dubai, United Arab Emirates

August 2024 - Present

• Managed Google Ads Search & Performance Max campaigns delivering 8.39K clicks and 4.68K conversions at AED 1.79 avg. CPC on
AED 15K total spend via bid optimization and asset testing.
• Drove B2B lead generation via Meta and LinkedIn Ads targeting HR Managers and Procurement Decision-Makers through strategic
audience segmentation and retargeting.
• Managed Amazon, Noon & Tradeling listings for 250+ SKUs — achieving 5K+ units sold and AED 30K+ in sales volume; improved
ROAS and reduced ACoS using Amazon Ads.
• Executed integrated SEO & PPC strategies achieving a 35% conversion rate through keyword optimization, landing page alignment,
and continuous KPI tracking.
• Built and managed full social media presence across Instagram, Facebook, LinkedIn, Pinterest, TikTok, and YouTube focused on
organic growth and content strategy.

Company industry:
Business Process Outsourcing (BPO)
Job role:
Marketing and PR

Digital MarketingSpecialist

February 2024 - August 2024

Speak Eazy Academy LLP

Kerala, India

February 2024 - August 2024

• Generated 1, 500+ qualified leads at a 40% conversion rate through targeted Google Ads & Meta Ads campaigns with continuous
audience segmentation and optimization.
• Led end-to-end SEO strategy — achieving #1 Google SERP rankings and a 50% increase in organic traffic through keyword research,
on-page optimization, and link-building.
• Implemented WhatsApp Marketing automation via WATI to streamline lead nurturing, automate communication, and improve the
response-to-conversion pipeline.

Company industry:
Training & Education Center
Job role:
7583

Digital Marketing Executive

September 2022 - February 2024

DOPA Coaching

Kerala, India

September 2022 - February 2024

• Managed 100+ lead generation campaigns across Facebook, Instagram & Google Ads, acquiring 2, 000+ qualified leads through
strategic targeting and continuous A/B testing.
• Drove a 50% increase in organic traffic and improved SERP rankings through advanced SEO including keyword research, on-page
optimization, and technical SEO.
• Boosted conversions by 25% and website traffic by 40% through PPC performance campaigns and landing page optimization.
• Leveraged Google Analytics to track KPIs, analyze audience behavior, and drive data-driven decisions to maximize ROI and ROAS.

Company industry:
Training & Education Center
Job role:
Marketing and PR

Digital MarketingStrategist

June 2022 - September 2022

Quadcubes

Kerala, India

June 2022 - September 2022

• Managed live digital marketing projects across multiple industries implementing end-to-end SEO, SMM, and Performance
Marketing strategies.
• Reduced ad spend by 20% while improving campaign performance and ROI through data-driven optimizations and audience
refinement.

Company industry:
Advertising

Education

Jain University

March 2026

March 2026

Bachelor's degree, Marketing

India

Mes College of Engineering

May 2021

May 2021

Bachelor's degree, Computer Science

India

Skills

AMAZON WEB SERVICES
Intermediate
AMAZON WEB SERVICES
Intermediate
CONVERSION RATE OPTIMIZATION
Intermediate
CONVERSION RATE OPTIMIZATION
Intermediate
DIGITAL MARKETING
Intermediate
DIGITAL MARKETING
Intermediate
GOOGLE ADS
Intermediate
GOOGLE ADS
Intermediate
LEAD GENERATION
Intermediate
LEAD GENERATION
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
LINKEDIN
Intermediate
LINKEDIN
Intermediate
METADATA
Intermediate
METADATA
Intermediate
RETURN ON INVESTMENT
Intermediate
RETURN ON INVESTMENT
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate
SEARCH ENGINE OPTIMIZATION
Intermediate

Languages

English
Beginner
Hindi
Beginner
Malayalam
Beginner

Training and Certifications

Certifications
CDA Digital Marketing Program
Google Analytics
HubSpot Inbound Marketing
SEMrush SEO Toolkit
Meta Blueprint
Google Ads (Search, Display & Video)
Digital Marketing Certification