Mohammed Arif Shaik

1 Fujifilm India Pvt Ltd (Wonder Photo Shop) - Apr 2018 - Present

The Wonder Photo Shop is a one of a kind creative space to bring physical prints and the world of imagination together under one roof. With the theme “Photo Renaissance”, Wonder Photo Shop is equipped with creative ways to unleash the power of physical prints. The Fujifilm concept of a “Photo Renaissance” is to bring the wonder and joy of photography back into peoples’ lives and help to create a new and prosperous photo industry.

Designated as Manager Retail Operations & Sales for Wonder Photo Shop (Pan India)

• Business Development - Opening of New Stores & SIS Counters
• Responsible for the identification of new business opportunities, Joint Ventures, mergers, etc.
• Developed a short and long term business plan for the brand that addressed product, new markets, distribution strategy and profit estimates
• Monitor inventory levels to determine the need for stock supply at each retail outlet
• Evaluate operational and financial expenses to determine sales performance of a retail store.
• Ensure compliance with company policies and procedures
• Provide training to retail employees to develop their skills and enhance their job performance
• Decide instore offers to improve sales and outdoor marketing activities to create brand presence
• Oversee digital marketing in terms of managing social media pages.
• Maintaining relationship with Dealer and Franchise partners.
• Regular interaction with Mall Management.
• Participate in events to promote brand and increase brand visibility.

2 Chumbak Design Private Limited. (Jan 2017 - Apr 2018)

Chumbak was founded in 2010 as an idea for creating a range of fun souvenirs for India and Indians. It was a simple thought. Let’s give the world something cool to take back from their travels to India. Chumbak is Design Led Lifestyle Brand for products across Apparel, Home and Accessories. We retail over 100 categories across 27 stores pan India.

Designated as Area Manager South & West (EBO)

• Oversee store operation to ensure adequate revenue goal performance at or under budget.
• Maintained excellent relationships with clients.
• Ensured adequate staffing to provide excellent customer service.
• Evaluated staff performance and recommended improvements on a regular basis.
• Streamlined business processes and enhanced operational efficiency levels.
• Provided weekly/monthly/quarterly sales analysis.
• Expanded brand recognition by building relationships with local entities, such as landlords, territory governments, other retailers, and charities.
• Motivated and inspired direct reports and teams to ensure a positive learning environment and morale by implementing reward and recognition plans
• Ensured that loss prevention policies, systems, and procedures were implemented in all stores and that any discrepancies in stock inventory were investigated to minimize the risk of loss.
• Interviewed, hired, coached, and trained candidates and employees.
• Conducted weekly conference calls/monthly Manager's meeting; discussed sales/marketing strategies, and performance reviews for each location.
• Identified and resolved customer issues to the satisfaction of all parties.

3 Reliance Brands Ltd (Dec 2011 - Aug 2016)

Reliance Brands, a unit of Mukesh Ambani's Reliance Industries, Reliance Retail Ltd. is a subsidiary company of Reliance Industries. Founded in 2006 and based in Mumbai, it is the largest retailer in India in terms of revenue.

Designated as Assistant Manager Planning (Brooks Brothers-Mumbai, 10 stores Pan India)

• Sales and Key Performance Indicator Analysis (Daily, Weekly, Monthly and Yearly),
• Season Review, Growth Mapping, Product and Category Analysis.
• Sell-thru and Stores performance analysis, stock liquidation.
• Conducting quarterly audits at stores and even warehouse
• Target facing at Brand Level and Store Level(divided into month and week) for financial year
• Budgeting and planning for financial year to ensure that L2L growth is achieved
• Seasonal OTB (Open to buy) / Inventory Planning for Core Line and for Fashion as per budgeted sales plan
• Maintain 90 days stock cover across all categories in the stores across the region.
• Maintain stock balance and ensure high productivity across stores
• Ensure availability of stock at the stores as per initial allocation to achieve the stores seasonal target
• Manage replenishment for stores based on stock performance and availability
• Analyze sales trends to get the right mix at the store level
• Prepare the EOSS discount working and obtain approval from finance and central planning team for implementation in the region
• Control warehouse and store inventory levels
• Weekly, Monthly, Quarterly planning reports on Sales, Stock, & Margins
• As part of the additional responsibility will look into some part of store operations.

Store Operations Manager - (Quiksilver & Steve Madden, Dec’11 till Sep’15)

• 5+ years of experience in managing the operations team and in delivering the results beyond the expectations.
• Committed towards the organization goals and leading the team in planning and execution of the tasks.
• Strong technical knowledge on the business process and imparting necessary training to the team towards the effective handling of the work.
• Rendered cross-functional support and on time reporting to the management on the performance.
• Good knowledge of financial and HR principles of the business.
• Excellent people’s person in motivating, delegating, persuading and taking the team along to achieve the objectives of the organization.
• Overseeing the hiring of Fashion Consultants and Managers.
• Responsible for training and induction program for new employees.
• Ensuring a consistently high standard of product presentation and customer service in all stores.
• Working closely with visual merchandisers and regularly change store VM to have the freshness at the store.
• Maintaining accurate records of all pricing, sales and activity report.
• Controlling shrinkage, wages, write-off, cash control and store expenditure.
• Marketing of brand by participating in EDM shows and special promotional events.
• Queries, problem solving and providing detailed information on new products.
• Manage weekly inventories & Hands on experience in ensuring proper merchandise presentation.
• Proficient in understanding marketplace needs and strategies needed to drive sales
• Coordinate sales promotions and provide sales targets.
• In depth knowledge of controlling store expenses to maximize profitability.
• Communicate with customers to receive their valuable feedbacks and suggestions to improvise on products and services.
• Responsible for the opening of 2 new stores.
• Periodic one on one session with manager and store staff to understand training needs, product feedback and the requirements of subordinates.
• Weekly review with managers to understand the topline and to forecast the coming weeks and plan the strategies accordingly.

i. Responsible for running the LearnNext Tele Marketing & Customer Service process smoothly.
ii. Taking care of LearnNext Tele Marketing & Customer Service Associates attendance.
iii. Responsible for Airtel - LearnNext process.
iv. Conducting process training for New Joinees & Existing Associates.
v. Conducting Rewards & Recognitions for Telemarketing & Customer Service Associates on monthly basis.
vi. Taking care of Incentives for both Telemarketing & Customer Service.
vii. Coordinating with technical, content & IT teams for changes in CRM or new implication in CRM.
viii. Regular feedback’s of Associates monthly, quarterly & half yearly review.