Mohanned Kattan, Media Expert/Special Trainer

Mohanned Kattan

Media Expert/Special Trainer

Univeristy of Business & Technology

Location
Saudi Arabia - Jeddah
Education
Bachelor's degree, Marketing
Experience
16 years, 1 Months

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Work Experience

Total years of experience :16 years, 1 Months

Media Expert/Special Trainer at Univeristy of Business & Technology
  • Saudi Arabia - Jeddah
  • My current job since October 2017

Teaching Media & digital classes in JCA “Jeddah College of Advertising” part of UBT “University of Business & Technology”

General Manager at Kattan Media
  • Saudi Arabia - Jeddah
  • My current job since April 2017

Media (Conventional & New) consultations & services.

From Media Planning, buying, content creation, creative solutions, production, videography, social media & digital presence.

CEO at Okaz Digital
  • Saudi Arabia - Jeddah
  • January 2015 to July 2016

Running OKAZ Digital company that is handling 3alyoum.com electronic newspaper, Al Nadi sport e-newspaper, Saudi Gazette E-newspaper, 3alyoum Youtube channel, 3alyoum Entertainment youtube channel, Bass6a Electronic store, Okaz Production House & MyOkaz Interactivity Services. In less than 1 year time, we managed to reduce our running costs, increase our traffic & social media numbers, earned 2 youtube silver buttons, Fastest growing page in Saudi Arabia in 2015 & finally the number 1 page in Facebook in online media segment. We tried our best to have all the brands integrated together under one roof & share all the media planning & buying, social media presence & marketing under one entity which is Okaz Digtal.

Operations Manager/Presenter at MBC Group
  • United Arab Emirates - Dubai
  • March 2014 to December 2014

Responsible of operations of both MBC & Panorama FM along with all new projects, studios in UAE & KSA, Digital/online strategy, Social Media strategy, traffic, software’s & presenting a daily show (Mohanned & Jessy) Handling day to day operations between all studios in Dubai, Jeddah & Riyadh & day to day social media.

Operations Manager/Presenter at Mix FM Radio Saudi Arabia
  • Saudi Arabia - Jeddah
  • November 2010 to February 2014

- Responsible of Mix FM Music policy & playlists
- Responsible of Traffic department
- Presenters Line Manager
- Shows & Air manager
- Head of Program & Content
- Responsible of Marketing & Events & social media & digital strategy & guidelines.
- Presenting a daily on air show.

Senior Media Planner at icom
  • Saudi Arabia - Jeddah
  • August 2007 to November 2010

- Responsible of Media Investments of our direct clients such as Emmar, Samsung, Al Sawani, BMI, Mazda, Aston Martin & many more.
- Media Strategy & Planning.
- Digital Media Planning.
- Monitoring.
- Client Servicing.

Media Planning Experience:
- Real-Estate, Automobile Industry, Electronics, Airlines, Fashion, Clothing, Food & Beverages, Telecommunication, Travel, Hotels, Charity & Community Service (ALJ Funds, Aqim Salatak, Rahma Project & Khawater)

Education

Bachelor's degree, Marketing
  • at American University in Dubai
  • May 2007

Dubai was a great place to meet people with different backgrounds. I learned a lot from school and from the multi-national experience I got there.

Diploma, ESL
  • at Northeastern University
  • June 2002

I studied English as a second language right after I graduated from high school. It was a year long degree that I managed to finish in 7 months.

Specialties & Skills

Management
Social Media Marketing
Content
Negotiations
Team Leadership
Media planning & buying
Time management
Media training
E commerce
Production
Listener
Social Media Marketing
Market research
Project planning
Event Management
Marketing
Competitive analysis
Content creation

Languages

Arabic
Native Speaker
English
Native Speaker

Training and Certifications

Twitter Flight School (Certificate)
Date Attended:
June 2016
Social Media Marketing (Certificate)
Date Attended:
March 2017
Snapchat Marketing (Certificate)
Date Attended:
March 2017
Target Group Index (Training)
Training Institute:
PARC
Date Attended:
September 2008
Duration:
6 hours
Effective Communication & Presentation Skills (Training)
Training Institute:
OLVA
Date Attended:
December 2007
Duration:
6 hours
Facebook Blueprint (Certificate)
Date Attended:
December 2016

Hobbies

  • Music
    I reached to a level where I was working doing something I love which is Music.