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محمد سعادة, Brand Manager

محمد سعادة

Brand Manager·JETOUR -Al Waha For Cars

قطر

دبلوم, Sales and marketing

الخبرة العملية

مجموع سنوات الخبرة: 25 سنوات, 5 أشهر

Brand Manager

فبراير 2023 - حتى الآن

JETOUR -Al Waha For Cars

الدوحة، قطر

فبراير 2023 - حتى الآن

My Role is to develop and execute strategic marketing plans to enhance JETOURs brand presence
and market share in Qatar. Positioning initiatives aligned with both local market demands and the
global brand image of JETOUR.
Detailed responsibilities include the following but not limited to:
• Led all ATL & BTL marketing initiatives, including campaigns, social media, event
management, and showroom branding.
• Coordinated with the manufacturer (JETOUR China) to ensure alignment on brand
messaging, visual identity, and product positioning across all channels.
• Conducted in-depth market and competitor analysis to identify trends, business
opportunities, and risks within the automotive sector.
• Planned, executed, and monitored product launches, managing end-to-end go-to-market
strategies and post-launch performance evaluation.
• Collaboration with the sales team to develop marketing strategies that supported revenue
growth and customer acquisition goals.
• Managed marketing budgets, for planning and optimization for brand and marketing
activities.
• Built strategic partnerships with local influencers, media, and marketing agencies to
enhance brand visibility and market reach.
• Tracking and analyzing KPIs to evaluate campaign effectiveness and brand growth
My Role in Laith Al Obaidi was to Lead the sales operations across multiple Chinese automotive brands,
overseeing both retail and fleet sales channels. In addition to the Development and implementation of
sales strategies to meet and exceed monthly and annual targets across all brands. Detailed
responsibilities include the following but not limited to:
• Managed and mentored a cross-functional sales team, improving performance and team
growth.
• Established a long-term relationship with key corporate and government clients to drive
B2B sales growth.
• Collaborated with brand principals to ensure alignment between local sales strategies and
global brand objectives.
• Analyzed market trends, competitor activities, and customer behavior to refine sales
strategies.
• Worked closely with marketing teams to support product launches, showroom
campaigns, and promotional activities.
• Oversaw pricing strategies, stock planning, and inventory control in collaboration with
supply chain teams.
• Delivered sales reports and forecasts to senior management and brand stakeholders.

مجال الشركة:
وكلاء السيارات

Group Sales Manager (DONGFENG / JAC / BYD)

فبراير 2019 - ديسمبر 2022

Laith AL Obaidi

عمان، الأردن

فبراير 2019 - ديسمبر 2022

My Role in Laith Al Obaidi was to Lead the sales operations across multiple Chinese automotive brands, overseeing both retail and fleet sales channels. In addition to the Development and implementation of sales strategies to meet and exceed monthly and annual targets across all brands. Detailed responsibilities include the following but not limited to:
o Managed and mentored a cross-functional sales team, improving performance and team growth.
o Established a long-term relationship with key corporate and government clients to drive B2B sales growth.
o Collaborated with brand principals to ensure alignment between local sales strategies and global brand objectives.
o Analyzed market trends, competitor activities, and customer behavior to refine sales strategies.
o Worked closely with marketing teams to support product launches, showroom campaigns, and promotional activities.
o Oversaw pricing strategies, stock planning, and inventory control in collaboration with supply chain teams.
o Delivered sales reports and forecasts to senior management and brand stakeholders.

مجال الشركة:
وكلاء السيارات

Branch In Charge

يناير 2013 - يناير 2018

AL Rostamani Group (Suzuki Motors)

أبو ظبي، الإمارات العربية المتحدة

يناير 2013 - يناير 2018

• Maintaining the highest levels of showroom standards in alignment with Suzukis global
brand guidelines.
• Managing VIP and fleet customer accounts, providing tailored solutions and maintaining
long-term relationship.
• Collaboration with logistics team
• Achieving sales targets
• Conducting regular training and performance reviews to enhance the team capabilities and
productivity.

مجال الشركة:
وكلاء السيارات

Senior Sales Executive

يناير 2010 - ديسمبر 2012

Nuqul Automative (Audi)

عمان، الأردن

يناير 2010 - ديسمبر 2012

Met and exceeded individual and team sales targets and collaborated with marketing and
showroom teams on local events, test drive experiences, and promotional campaigns.
Monitoring competitors activities and market trends to adjust sales strategies and stay ahead in the
premium segment.

مجال الشركة:
وكلاء السيارات

Showroom Manager

يناير 2006 - أكتوبر 2010

NBKs Holding Group (Mitsubishi Motors)

الدوحة، قطر

يناير 2006 - أكتوبر 2010

Achieved monthly and annual sales targets by implementing effective sales strategies and
motivating the team. Maintained showroom display standards in line with Mitsubishis global brand
guidelines and seasonal promotions. Developed corporate and fleet sales opportunities through
strong client relationship management.

مجال الشركة:
وكلاء السيارات

• Sales Executive

يناير 2000 - ديسمبر 2005

NBKs Holding Group (Mitsubishi Motors)

الدوحة، قطر

يناير 2000 - ديسمبر 2005

Managed the full sales process for Mitsubishi vehicles, from initial customer inquiry to final delivery
and after-sales follow-up.

Consistently achieved and exceeded monthly and annual sales targets through effective prospecting
and client relationship management. Participated in showroom events, campaigns, and product
launches to boost customer engagement and brand visibility.
Reported market feedback and customer insights to management to help shape future sales and
marketing strategies.

مجال الشركة:
وكلاء السيارات

التعليم

Rochivill

أغسطس 2012

أغسطس 2012

دبلوم، Sales and marketing

الولايات المتحدة

المعدل التراكمي (نقاط): 3.83 من 4

المعدل التراكمي (نقاط): 3.83 من 4

i.m.i

مايو 2007

مايو 2007

الثانوية العامة أو ما يعادلها، Automative Consulting Excellence Program Course

قطر

ahmed touqan

سبتمبر 1997

سبتمبر 1997

الثانوية العامة أو ما يعادلها، Translation And Literary Studies

الأردن

Skills

Convincing Skills

Expert

Achieving Results

Expert

Leadership

Expert

Automotive

Expert

Sales

Expert

purchasing

Expert

order

Expert

CRITICAL THINKING

Intermediate

ANSYS

Intermediate

market research

Expert

team leadership

Expert

BRAND MANAGEMENT

Intermediate

LEADERSHIP

Intermediate

AUTOMOTIVE INDUSTRY

Intermediate

OPERATIONAL EXCELLENCE

Intermediate

BUSINESS DEVELOPMENT

Intermediate

ORGANIZATIONAL DEVELOPMENT

Intermediate

TEAM MANAGEMENT

Intermediate

SALES OPERATIONS

Intermediate

CUSTOMER SERVICE

Intermediate

MARKETING

Intermediate

SAFETY

Intermediate

planning

Expert

marketing strategy

Expert

negotiation

Expert

key account management

Expert

operation

Expert

team management

Expert

time management

Expert

office management

Expert

teamwork

Expert

حسابات مواقع التواصل الاجتماعي

اللغات

العربية

متمرّس

الانجليزية

متمرّس

التدريب و الشهادات

التدريب
Leadership management
Nbks group
Sales excellance
I.M.I
May 2007

الهوايات والاهتمامات

automotive training

i m. i aword from inova uk automotive expertise institution in sales excellence. 2007.

Challenge

Swimming championships in Jordan 1999