Business Development Manager
Advanced pharma ( part of Saudi German Hospitals Group)
Total years of experience :23 years, 2 Months
Matching market needs with product selection and facility new lines installation.
Must have an excellent back ground of GMP and machinery selection with the target
capacities which will match the future needs and expansion plans.
Profit maximization through revising all production steps like man power, utilities, and
machine capacity, and storage capacity, suitable raw and packaging materials.
Raising funds for future expansions through contacting SIDF, banks, and setting the
company future vision
Preparing all required documents and plans for SIDF loans.
Responsibilities:
Market and medical researches.
Market needs (internal market and external market with the help of export department).
Uncovering market needs.
Creating idea.
Market survey.
Data collection.
Data analysis.
Idea compatibility with :
a. Company facilities.
b. R&D capabilities.
c. Regulations of SFDA.
SWOT analysis.
Estimating costing (direct and indirect with the help of financing department), profitability,
and the breakeven point.
Calculated the expected life cycle of the idea.
Testing the possibility of expanding the idea to group of products either horizontally or
longitudinally.
Taking decisions.
Communications with the R&D department to start formulation and stability studies.
Communications with the regulatory affairs to start documentation and legal paper work.
Communication with packaging lab and quality assurance to start the formulation of the
box or wrapping and outer box.
Preparing the scientific documents for the products from the inserts, patient information
leaflets in English and Arabic and product specific characters.
Revising the whole process to decrease the mistakes.
Starting to prepare for the product 4Ps.
Premarketing activities to test the concept accepting and to correct any mistakes in process
of putting the positioning.
Feedback.
Message modification if needed.
Training the concerned personal on the new product.
Optimization through sharing the message and feedback.
Synchronization of the whole company department to serve our new customers.
Internal marketing of our company future.
in PharmaGreen (Egyptian local pharmaceutical company) (Cairo
- Egypt) since as a responsible for re launching Venotec Cap. (Venoprotective drug),
launching new products as Asutec 300mg cap (for osteoarthritis) and multivitamins syrup
for children (kiddicare syrup).
1. Worked in most of Cairo territories.
2. Good Relations With the most of important key opinion leaders.
3. Shared in preparation of many conferences and symposiums.
4. Shared in preparation of many promotional materials.
Responsibilities:
Consider Market conditions - Market Research e.g. SWOT analysis, Marketing Mix Product, Price, Promotion, Place
Responsible for sitting the marketing plan for old products and the newly launched products.
Responsible for training the MR and transfer the product knowledge to them.
Responsible for follow up the marketing plans and the agreed massage and how the MR folly
understanding it.
Manage the Product Management documentation- Product manual(s), Release Plan(s),
Product Roadmap(s), Release Notes and any other Requirements-level notes/sketches
Communicate and capture requirements in a way that customers can understand them e.g.
Themes, Epics, Logos, Brochures, Clinical studies, Test Cases, and Conditions of Satisfaction
etc.
Document feedback from the development team (e.g. viability of stories and top-level
effort estimates).
I have made 180 % growth to Venotec sales in 2008-2009, which moved Venotec capsules from
11th to 3rd order market share in venoprotective therapy area which includes Diosmin /
Hsperidine drugs in IMS.
Responsibilities as Field Line Sales manager -AstraZeneca
Leading a team of medical reps. Promoting hospital products
Accountability:
- Coaching my team members (70 % of working hours).
- Business planning.
- Directing activities.
- Classroom trainings.
- Cycle meetings.
Work in co-ordination with the training manager and product manager to enhance and
improve the level of selling skills and product knowledge for Medical representatives
enabling each individual to make his fullest contribution to the business through
classroom& on job training and coaching which includes:
1. Preparing and delivering training courses aimed to improve selling skills,
product knowledge, customer access and other related capabilities.
2. Following and monitoring the implementation of the individual agreed plans
upon learning points through on-the-job coaching and provide feedback to
senior managers, all of this sequence to achieve the allocated targets.
3. Initial training for new recruits.
4. Aid and assist in new product launches.
5. Share with a significant role in cycle meetings.
Community pharmacy manager in Dokki district (Cairo - Egypt)
Bacteriologist in bacteriology and blood chemistry department in Air Force Military
Hospital in Abassia district (Cairo - Egypt).
Diploma in clinical pharmacy
good