Muhammad Mohsin Rohani, SENIOR UX DESIGNER

Muhammad Mohsin Rohani

SENIOR UX DESIGNER

AUTOMATO AI

Location
Pakistan - Lahore
Education
Master's degree, Ms in Software Engineering,
Experience
25 years, 10 Months

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Work Experience

Total years of experience :25 years, 10 Months

SENIOR UX DESIGNER at AUTOMATO AI
  • Pakistan - Lahore
  • My current job since February 2023

Currently leading UX design initiatives for AI-driven applications, enhancing user interaction and satisfaction through innovative design solutions.

User Experience Designer (Freelance) at Upwork
  • Pakistan - Lahore
  • My current job since January 2014

As a freelancer on Upwork, got a chance to work with number of different clients from different countries with different requirements and needs. Working with the leading competitors of Kayak. Delivering and testing design for Mobile and Web. Working with the lead UX Designer to define new features and to bring old features into user understanding. Working with the people who worked in a company like Dropbox. Currently, working with them on a very unique idea of property management. Leading the design based on user reasearch. Interacting with the CEO, Manager and Developers to define the feature and to understand contraints from development side. Performed usability reviews on number of different Mobile and Web apps.

SENIOR UI/UX DESIGNER at EXPERTS CLOUD;
  • Pakistan - Lahore
  • May 2022 to January 2024

Directed a UX team, driving the design process for varied projects, excelling in translating product visions into compelling designs and refining them based on user feedback.

UX Expert at AKRU
  • Pakistan - Islamabad
  • April 2022 to December 2022

Early-stage, angel-funded startup.
• Performed competitive analysis and user interviews to create IA (Information Architecture); iteratively started with creating mobile app, interactive prototypes of about 50 mockups created.
• Built web app on the basis of mobile app flow and design
• Built a consistent design language in between both mobile and web app in Figma
• Provided 2-3 versions of web pages for marketing needs

UX Consultant at Finja
  • Pakistan - Lahore
  • February 2017 to October 2022

Researched and designed a more valuable experience for day to day users of SimSim wallet. Leading the design for SimSim wallet and Payroll Plus. Delivering design for Androd, iOS and Web. Working with PMs and engineers to define the features.

UX Designer at GRID GmbH
  • Pakistan - Lahore
  • January 2019 to January 2022

I played a pivotal role in the conceptualization and design of the "Grid" web app for staff and mobile app for users, focusing on ticket booking, table orders, and pickup orders.

Ui/ux Consultant at AutoSoft Dynamics
  • Pakistan - Lahore
  • April 2020 to January 2021
UX Consultant at AugmentCare
  • Pakistan - Lahore
  • January 2018 to May 2018

Optimising existing features & flows on the mobile & web apps using a research and data-driven design approach. Working with product managers to define requirements and draw the best design ideas from the team. Working with the end-users (i.e. Patients and Doctors), the Chief Product Officer and engineers.

UX Consultant at Arbisoft
  • Pakistan - Lahore
  • October 2015 to February 2016

Helped the team in solving UX problems which they were facing while implementing Listentool web application. Worked with CEO, PMs and engineers to understand and provide appropriate solution for the problems they were facing.

UX Designer at Obscure Interactive
  • Pakistan - Lahore
  • December 2012 to December 2014

Took part in understanding, what is the relationship between UX and Human Computer Interaction. Learned how to implement UX learnings into actual project. Helped with different projects, starting from scratch to the end. Got involved directly with clients. Did 1-to-1 meetings with them to understand their requirements and then brainstormed with team on how we can proceed with it.

Education

Master's degree, Ms in Software Engineering,
  • at Bahria University
  • January 2014
Bachelor's degree, Bsc in Computer System Engineering,
  • at NFC IETT
  • January 2011

Specialties & Skills

User centered Design
Usability Design
Human computer Interaction
User Interface Design
User Experience
USER EXPERIENCE DESIGN (UX)
COMPETITIVE ANALYSIS
MOBILE BANKING
HUMAN-COMPUTER INTERACTION
USER INFORMATION
USER EXPERIENCE
USER FEEDBACK
User Research
User Experience
Human Computer Interaction
InVision
AxureRP
Usability Testing
FIREWORKS
Heuristic Evaluation
Balsamiq

Social Profiles

Languages

English
Expert
Urdu
Expert