Senior Modern Trade Supervisor
PepsiCo (Saudi Snacks Food)
Total years of experience :15 years, 8 Months
Reporting to OT Manager
Key Achievements:
• Awarded Best Sales Supervisor in Q1 & Q2 2020, (107 % VS 2020 Plan )
• Accomplished 22 % growth vs 2019 in an industry growing at 14%.
• Leveraged the Gain in Share with + 1.4 Pts versus YAGO.
Key Responsibilities:
• Leading all Key Accounts in AUH & AL AIN, Ensure all sales targets both short term and long term for the area are met, Planning and Executing Activations, New Listing, New innovations, and BDA’s Management.
Senior Territory Development Supervisor
Reporting To COO
Key Achievements:
• Doubled a start-up business from AED 5.2 million to AED 11.8 million in less
than 3 years, with a strategy to reach AED 25 million by 2020.
• Accomplished 14%growth in 2017 revenues, in an industry growing 4-5%
• Generated incremental revenue streams of AED 1.2 million by securing 105
new customers in 2 years. Developed a fruitful relationship with market
leaders Ecommerce platforms, resulted in AED 500K revenues.
• Fostered “Go for Gold” operational concept, which decreased returns of
damaged and expiry goods by 4 % saving AED 1.2 million per annum.
Key Responsibilities:
• Handle the sales cycle from inception to execution, develop a commercial
business throughout the UAE by crafting, implementing short- and long-term
strategies aligned with the corporate objectives, in order to deliver the
financial plans plus ensuring P&L as per the budget.
• Analyze high potential areas and key growth drivers; (Principals, Brands,
Customers, Suppliers, Market Channels and External Vendors) to bring
additional revenue streams, which support sustainable growth.
Seasoned Sales Professional with + 12 years’ experience, who generated revenue of AED 300M by securing 3500 new
customers. With career achievements in supervisory and managerial roles among FMCG market leaders (P&G, PepsiCo),
midsized business and startups as well. This portfolio of wide-ranging business exposure coupled with my proven business
skills; give me a unique perspective from which I can bring with me the best practices in business. Along with the ability to work
within a shoestring budget, I can add a significant value and be an energetic team member.
Sales Leadership:
Doubled a start-up business.
Achieved monthly Target 22
consecutive months, Best achiever
for 4 months.
Performance Management:
Highly successful in motivating
team members, pulling up struggling
performers, and turned around the
lowest performing section to be the
2nd highest contribution.
5 Salesperson of my team won Sales
Rally Prize and 10 promoted to
managerial roles.
Internal Cost Control:
Fostered an approach, which slashed
van loading safety stock to 3 days
instead of 5 days, saving 4 million LE
per annum. Adopted the rerouting
project which directly contributed 5 %
growth in revenue.
Adept at the below Key Modules:
➢ Go to market strategies.
➢ Sales Fundamentals.
➢ Operations Management.
➢ Sales Forecast and Analysis.
➢ Business Strategy.
➢ Business Development.
➢ Channel Management (TT, SSS,
Modern trade, Eateries,
Ecommerce, Convenience stores
and Exports)
➢ Trade Marketing.
➢ People Management.
➢ Sales force Recruitment and
Coaching.
➢ P&L Management.
➢ Budget Control
➢ Annual Operating Plans.
➢ Setting Objectives, SOP’s, and
KPI’s.
➢ Managing CDA's.
Reporting to Area Manager
Key Achievements:
• Turned around the lowest performing section to be the 2nd highest
contribution to Dubai TT with 35% weight.
• Was a key member of the team who increased Dubai TT Market Share from
72.5 to 73.1 % (0.6 % gain) in 2012
• Boosted the section turnover from AED 35 million to AED 50 million within 3
years. Enhanced revenue streams by AED 6 million via adding 282 new
customers.
• Succeeded to shift 66 eateries from competition to Pepsi exclusive.
• Led the team who crafted the “Go to Market” strategies to launch the Mini
Market channel in Dubai with turnover crossing AED 55 million.
Key Responsibilities:
• Generated turnover of AED 50 million via Leading a team of 30 persons
• Developed a profitable new business and grow existing customer base by
selection, coaching, training the territory team (sell through others), be the
voice of the territory customers within the company
• Guided the team who planned and implemented the Rerouting
Project for Dubai and launching of Mini markets channel.
(Retail) Reporting To Sales Director
Key Achievements:
• Generated incremental revenue of 8 million LE by adding 1250 new
customers.
• Accomplished 50 % index for the customers under coverage.
Key Responsibilities:
• Led 10 persons, managing 7 retail trucks, covering 1320 stores and 12
million LE. turnover
• Owned recruiting, objectives setting, coaching, performance monitoring of
the sales team.
• Anticipated and managed new launches plan by brand to ensure listing in
stores and efficient merchandising implementation (replenishment,
planogram, share of shelf, etc.).
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