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Mokhtar Osman, Senior Modern Trade Supervisor

Mokhtar Osman

Senior Modern Trade Supervisor·PepsiCo (Saudi Snacks Food)

United Arab Emirates

Bachelor's degree, commerce, English

Work experience

Total years of experience: 17 years, 9 months

Senior Modern Trade Supervisor

October 2019 - Present

PepsiCo (Saudi Snacks Food)

Abu Dhabi, United Arab Emirates

I found this job using Bayt.com

October 2019 - Present

Reporting to OT Manager
Key Achievements:
• Awarded Best Sales Supervisor in Q1 & Q2 2020, (107 % VS 2020 Plan )
• Accomplished 22 % growth vs 2019 in an industry growing at 14%.
• Leveraged the Gain in Share with + 1.4 Pts versus YAGO.
Key Responsibilities:
• Leading all Key Accounts in AUH & AL AIN, Ensure all sales targets both short term and long term for the area are met, Planning and Executing Activations, New Listing, New innovations, and BDA’s Management.

Company industry:
FMCG
Job role:
Sales

Supervisor

January 2019 - September 2019

Dubai RefreshmentsPepsi Bottler

Sharjah, United Arab Emirates

January 2019 - September 2019

Senior Territory Development Supervisor

Company industry:
FMCG
Job role:
Sales

Sales Manager

April 2016 - December 2018

April 2016 - December 2018

Reporting To COO
Key Achievements:
• Doubled a start-up business from AED 5.2 million to AED 11.8 million in less
than 3 years, with a strategy to reach AED 25 million by 2020.
• Accomplished 14%growth in 2017 revenues, in an industry growing 4-5%
• Generated incremental revenue streams of AED 1.2 million by securing 105
new customers in 2 years. Developed a fruitful relationship with market
leaders Ecommerce platforms, resulted in AED 500K revenues.
• Fostered “Go for Gold” operational concept, which decreased returns of
damaged and expiry goods by 4 % saving AED 1.2 million per annum.
Key Responsibilities:
• Handle the sales cycle from inception to execution, develop a commercial
business throughout the UAE by crafting, implementing short- and long-term
strategies aligned with the corporate objectives, in order to deliver the
financial plans plus ensuring P&L as per the budget.
• Analyze high potential areas and key growth drivers; (Principals, Brands,
Customers, Suppliers, Market Channels and External Vendors) to bring
additional revenue streams, which support sustainable growth.
Seasoned Sales Professional with + 12 years’ experience, who generated revenue of AED 300M by securing 3500 new
customers. With career achievements in supervisory and managerial roles among FMCG market leaders (P&G, PepsiCo),
midsized business and startups as well. This portfolio of wide-ranging business exposure coupled with my proven business
skills; give me a unique perspective from which I can bring with me the best practices in business. Along with the ability to work
within a shoestring budget, I can add a significant value and be an energetic team member.
Sales Leadership:
Doubled a start-up business.
Achieved monthly Target 22
consecutive months, Best achiever
for 4 months.
Performance Management:
Highly successful in motivating
team members, pulling up struggling
performers, and turned around the
lowest performing section to be the
2nd highest contribution.
5 Salesperson of my team won Sales
Rally Prize and 10 promoted to
managerial roles.
Internal Cost Control:
Fostered an approach, which slashed
van loading safety stock to 3 days
instead of 5 days, saving 4 million LE
per annum. Adopted the rerouting
project which directly contributed 5 %
growth in revenue.
Adept at the below Key Modules:
➢ Go to market strategies.
➢ Sales Fundamentals.
➢ Operations Management.
➢ Sales Forecast and Analysis.
➢ Business Strategy.
➢ Business Development.
➢ Channel Management (TT, SSS,
Modern trade, Eateries,
Ecommerce, Convenience stores
and Exports)
➢ Trade Marketing.
➢ People Management.
➢ Sales force Recruitment and
Coaching.
➢ P&L Management.
➢ Budget Control
➢ Annual Operating Plans.
➢ Setting Objectives, SOP’s, and
KPI’s.
➢ Managing CDA's.

Job role:
Sales

Territory Development Supervisor

October 2012 - February 2016

Dubai Refreshments

Dubai, United Arab Emirates

October 2012 - February 2016

Reporting to Area Manager
Key Achievements:
• Turned around the lowest performing section to be the 2nd highest
contribution to Dubai TT with 35% weight.
• Was a key member of the team who increased Dubai TT Market Share from
72.5 to 73.1 % (0.6 % gain) in 2012
• Boosted the section turnover from AED 35 million to AED 50 million within 3
years. Enhanced revenue streams by AED 6 million via adding 282 new
customers.
• Succeeded to shift 66 eateries from competition to Pepsi exclusive.
• Led the team who crafted the “Go to Market” strategies to launch the Mini
Market channel in Dubai with turnover crossing AED 55 million.
Key Responsibilities:
• Generated turnover of AED 50 million via Leading a team of 30 persons
• Developed a profitable new business and grow existing customer base by
selection, coaching, training the territory team (sell through others), be the
voice of the territory customers within the company
• Guided the team who planned and implemented the Rerouting
Project for Dubai and launching of Mini markets channel.

Company industry:
FMCG
Job role:
Sales

Unit Manager

January 2011 - December 2011

El Shamaa Distribution Co. (Distributor for Ulker Egypt)

Egypt

January 2011 - December 2011

(Retail) Reporting To Sales Director
Key Achievements:
• Generated incremental revenue of 8 million LE by adding 1250 new
customers.
• Accomplished 50 % index for the customers under coverage.
Key Responsibilities:
• Led 10 persons, managing 7 retail trucks, covering 1320 stores and 12
million LE. turnover
• Owned recruiting, objectives setting, coaching, performance monitoring of
the sales team.
• Anticipated and managed new launches plan by brand to ensure listing in
stores and efficient merchandising implementation (replenishment,
planogram, share of shelf, etc.).

Company industry:
FMCG
Job role:
Management

Supervisor

November 2007 - December 2010

Abu Dawood Distribution Co P&G Partner / PepsiCo Distributor

Egypt

November 2007 - December 2010

Job role:
Engineering

Education

Ain Shames University

July 2007

July 2007

Bachelor's degree, commerce, English

Egypt

. of Faculty of

Skills

AOP
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P&L Management
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Leading People
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Business Development
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APPROACH
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LEADERSHIP
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REPORTS
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SAFETY
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SALES
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COACHING
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MANAGEMENT
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MARKETING
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RECRUITING
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SUPERVISORY SKILLS
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AOP
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P&L Management
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Languages

Arabic
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English
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French
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