Communication & marketing Director
Orient sport co. PUMA & Lotto Sportswear
Total years of experience :24 years, 4 Months
Managing and directing the business marketing all over the country and managing strategic
regional alliances on regional basis (with an eye on inventory, stock control, merchandising,
pricing, & profitability, Consumer needs and wants, as well as continuous market evaluation
research).
Brand forecasting, purchasing budgeting and Merchandise planning, part of the
procurement team for Footwear, Apparel & Accessories as purchase is based on market
needs and demands.
Recruiting Sales, retail and marketing personnel.
Setting the brand's expansion strategies based on Market Research.
Setting the brand's marketing plans.
Working hand in hand with the sales personnel
On site marketing & merchandise training for corporate citizens.
Negotiations for all sponsorship contracts.
Establishing the Brands portfolio and pages online as well as the digital e.commerce and
Social Media .
Directly managing a team of 60 personnel and reporting directly to the Chairperson.
Part of the supply chain team that secures the product flow from plant to stores.
Responsible for the Communication flow inside and outside the organization and building up
the corporate public relations, media relations and corporate social responsibility programs.
- Sponsorship of T.V. program Nogoum Al Malaeb on Al Hayat T.V. Channel.
- Official Suppliers of Physical education uniform for top schools in Egypt.
-Official Suppliers of sportswear to top oil companies in the Egyptian market .
- Official Suppliers of sportswear to Ramadan Sports tournaments.
- Online sale on vendor websites for fashion and lifestyle products as jumia.com and
souq.com.
- Online presence on e.commerce platforms and web pages as on linkedin, facebook and
instagram.
- Run Advertising campaigns in the Egyptian market since 2001 till present.
- Sponsorship of some of the orphanages in Egypt as part of our Corporate Social
Responsibilities (CSR).
- Sponsorship of WAMA Singing team song " Te7lefly Asadak".
- Exported Apparel to Gulf countries .
the Canadian International College (Cape Breton University &
Ottawa university campuses in Egypt) academic years
Maintained excellent relations with both Indoor and outdoor publics.
Built & developed relations with new clients as (Toshiba, Nike Egypt, Mimar Automotive
& Fricool).
Responsible for executing annual reports, news releases & updating co. information.
Responsible for Company press conferences, indoor and outdoor events.
Maintaining a positive communication flow within the company and its publics (agencies,
customers, & shareholders)
Of
Topic: Organizational Communication role in Change Management process