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Mona Altamimi, VP, Marketing & Corporate Communications

Mona Altamimi

VP, Marketing & Corporate Communications·Deyaar Development PJSC

United Arab Emirates

Master's degree, Masters in Marketing Strategy

Work experience

Total years of experience: 22 years, 8 months

VP, Marketing & Corporate Communications

January 2014 - Present

Deyaar Development PJSC

Dubai, United Arab Emirates

January 2014 - Present

Over two decades of expertise in branding, PR, corporate communication, digital marketing strategy, and stakeholder engagement. Delivering impactful campaigns, managing large budgets and executing high-profile initiatives that drive measurable business growth. Recognized for creating transformative branding strategies, enhancing customer engagement, and leading CSR efforts both locally & internationally.

Company industry:
Real Estate

AVP, Marketing & Corporate Communications

August 2008 - January 2014

Deyaar Development PJSC

Dubai, United Arab Emirates

August 2008 - January 2014

• Executed company’s first major rebranding initiative in 2008, delivering a cohesive brand identity to enhance corporate visibility.
• Directed strategic roadshows & exhibitions across UAE, India, Kenya, UK, and Saudi Arabia, expanding market reach and driving lead generation.
• Led multi-channel marketing campaigns, achieving a measurable increase in project awareness and customer engagement.
• Developed and implemented public relations strategies that surpassed media coverage goals & strengthened brand perception.
• Built cross-functional collaboration frameworks to align marketing efforts with business and sales objectives.
• Spearheaded the planning and execution of high-profile events, increasing project exposure and investor interest.
• Designed and delivered customer-centric marketing materials to support sales teams, improving communication and engagement with stakeholders.
• Monitored campaign performance and provided actionable insights to continuously improve ROI.
• Managed marketing budgets, ensuring effective resource allocation to maximize impact and operational efficiency.
• Directed Corporate Social Responsibility (CSR) programs that fostered strong relationships with communities and aligned with corporate values.

Company industry:
Real Estate

Assistant Marketing Manager

January 2006 - January 2008

National Bonds Corporation

Dubai, United Arab Emirates

January 2006 - January 2008

• Operated monthly draw events, for 12+ months, building customer
awareness increasing engagement. Produced initiatives, TV show Sama TV,
elevating brand recognition locally and internationally.
• Managed interviews press COO, boosting
corporate visibility.
• Directed advertising and promotional efforts for financial products,
enhancing customer acquisition.
• Engaged with IT, legal, and finance teams for seamless product
launch execution.

Company industry:
Financial Services

Sales Officer

April 2003 - May 2006

Dubai Islamic Bank

Dubai, United Arab Emirates

April 2003 - May 2006

• Promoted Islamic retail products while competing with traditional
and established

Company industry:
Banking
Job role:
Sales

Education

University Of Wollongong in Dubai

June 2015

June 2015

Master's degree, Masters in Marketing Strategy

United Arab Emirates

University of Wollongong

January 2015

January 2015

Master's degree, Master of Strategic Marketing

United Arab Emirates

Sharjah University

June 2002

June 2002

Bachelor's degree, Computer Engineering

United Arab Emirates

GPA (rating): Good

GPA (rating): Good

University of Sharjah Sharjah

January 2002

January 2002

Bachelor's degree, Computer Engineering

United Arab Emirates

Skills

A natural leader with comprehensive understanding of the UAE market
Expert
A natural leader with comprehensive understanding of the UAE market
Expert
• Creation of CSR programme within the current company to match the UAE vision.
Expert
• Creation of CSR programme within the current company to match the UAE vision.
Expert
• Innovative, avoiding repetitive use of design, ideas, etc
Expert
• Innovative, avoiding repetitive use of design, ideas, etc
Expert
• Creation of yearly and quarterly budgets and managing effectively.
Expert
• Creation of yearly and quarterly budgets and managing effectively.
Expert
• Negotiation skills and decision making abilities.
Expert
• Negotiation skills and decision making abilities.
Expert
• Well updated on the current market trend related to work field and others in general
Expert
• Well updated on the current market trend related to work field and others in general
Expert
leadership
Expert
leadership
Expert
Leadership
Expert
Leadership
Expert
Strategy Work
Expert
Strategy Work
Expert
Communications
Expert
Communications
Expert
Business Acumen
Expert
Business Acumen
Expert
Marketing Strategy
Expert
Marketing Strategy
Expert
STRATEGIC MARKETING
Expert
STRATEGIC MARKETING
Expert
MARKETING
Expert
MARKETING
Expert
BRANDING
Expert
BRANDING
Expert
PUBLIC RELATIONS
Expert
PUBLIC RELATIONS
Expert
COMMUNICATIONS
Expert
COMMUNICATIONS
Expert
CORPORATE COMMUNICATIONS
Expert
CORPORATE COMMUNICATIONS
Expert
DIGITAL MARKETING
Expert
DIGITAL MARKETING
Expert
STAKEHOLDER ENGAGEMENT
Expert
STAKEHOLDER ENGAGEMENT
Expert
Crisis Management
Expert
Crisis Management
Expert
Project Management
Expert
Project Management
Expert
Event Management
Expert
Event Management
Expert
Rebranding Expertise
Expert
Rebranding Expertise
Expert
Market Research & Analysis
Expert
Market Research & Analysis
Expert
Team Leadership
Expert
Team Leadership
Expert
Marketing Mix
Expert
Marketing Mix
Expert
Problem Solving
Expert
Problem Solving
Expert
Team player.
Expert
Team player.
Expert
Negotiation
Expert
Negotiation
Expert

Languages

Arabic
Expert
English
Expert

Training and Certifications

Certifications
In Strategic Marketing Plan
The Strategic Marketing Plan
Apr 2012 - Apr 2012

Hobbies

  • Photography , reading , traveling
    Emirati photography exhibition Sikka 2019 exhibition