Mona El-Breidi

o Define and execute social media strategy with advertising agency.
o Budget identification to maximize reach and engagements across all SM platforms
o Promote the brands through paid marketing on social networks such as Facebook, Instagram and Twitter.
o Leverage on influencers to bring brand positioning to live and to boost tajawal SM presence.
o Analyze campaigns and translate data into recommendations and plans for revising social media and social advertising campaigns.
o Leverage on new and existing SM products and features
o Provides training and guidance to social media community managers on social media implementation best practices and strategies.

o Assist in developing & implementing social media - content strategy for key clients such as Coke Studio
o Provide reporting model which was deployed across multiple clients using listening/reporting tools.
o Direct, manage and mentor the community manager in providing the proper response and ensure that global/local content is placed online in a timely manner without error.
o Keep up to date with the latest social media trends to identify new opportunities.
o Recommend optimized content for social media ads & coordinating with Media agency.
o Listening - monitor online conversations and brand mentions to assess brand perception and sentiment, deriving insights and developing ideas.

o Manage content for social media conversations and activities
o Cultivate a social presence on Facebook, Twitter and YouTube and activate community groups for Samsung brand & products
o Monitor conversations and consumer -generated comments, and take appropriate action.
o Provide appropriate responses to consumer questions, complaints and concerns
o Maintain editorial calendars for publishing purposes
o Develop weekly and monthly reports for Samsung’s Facebook/YouTube & Twitter channels.