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Mona Mohaidly, Senior Production & Brand Development Manager

Mona Mohaidly

Senior Production & Brand Development Manager·UAE,Dubai Independent Restaurants Management LLC

Lebanon

Master's degree, Business Administration

Work experience

Total years of experience: 14 years, 5 months

Senior Production & Brand Development Manager

January 2023 - Present

UAE,Dubai Independent Restaurants Management LLC

Dubai, United Arab Emirates

January 2023 - Present

Spearheaded the successful launch oftwo new brands, Shalwa and Kumo, overseeing all production and
Art Direction elements from concept to execution.
Managed production for four editions of Salt Camp, ensuring on-time delivery and cost efficiency for all
production and logistics needs.
Lead a team of 9 procurement and campaign specialists, coordinating efforts across departments to
meet operational and creative objectives.
Manage & Guide designers, agencies, photographers and Creatives department.
Handled all pop-ups and marketing/creative campaigns across key brands including SALT, PARKERS,
PUBLIC, SOMEWHERE, and GRIND.
Oversaw multiple projects, ensuring all deliverables met brand standards, timelines, and budgets.
Developed and maintained project budgets, set timeline expectations, and provided regular progress
reports to leadership and stakeholders.
Negotiated supplier agreements, finalized pricing, and managed supplier payments and follow-ups to
maintain healthy vendor relationships.
Led the production of marketing collateral and advertising materials for over 5 major campaigns,
ensuring alignment with brand identity and campaign goals.

Company industry:
Food & Beverage Production

Creative Procurement & Inventory Manager

April 2017 - November 2022

beirut pops

Beirut, Lebanon

April 2017 - November 2022

Successfully opened the KSA branch, leading and managing all procurement activities for the launch,
including supplier sourcing, logistics coordination, and cross-border compliance
Oversaw the full production process for KSA operations, ensuring timely delivery, cost-efficiency, and
alignment with brand standards.
Managed and monitored inventory stock levels through the ERP system Foodics, ensuring accurate data
input and effective stock control across multiple locations

Company industry:
Food & Beverage Production

Visual Merchandiser

February 2014 - March 2017

Depeche Mode

Beirut, Lebanon

February 2014 - March 2017

Ensured that visual merchandising strategies aligned with the brand identity, product offerings, and
target market of each store.
Sourced props, creative materials, and accessories to support compelling and cohesive display setups.
Regularly updated displays to highlight new product launches and reflect seasonal or festive themes.
Researched lifestyle and design trends to inform and enhance visual merchandising strategies.
Maintained strong awareness of current industry trends, styles, and consumer preferences.
Created and presented styling concepts tailored to customer interests, enhancing engagement and in
store experience.

Company industry:
Retail & Wholesale
Job role:
Design, Creative, and Arts

Sales Specialist / Fashion Advisor

January 2012 - January 2014

Azadea Group - Massimo Dutti

Beirut, Lebanon

January 2012 - January 2014

Maximized sales performance by building strong client relationships and understanding their individual
needs and lifestyles.
Developed and maintained in-depth knowledge of the companys products, services, and brand values.
Researched consumer behavior to identify tailored solutions that effectively met customer needs.
Applied cross-selling and upselling techniques to consistently achieve and exceed store sales targets.
Demonstrated excellent communication skills by creating a welcoming environment and delivering a
smooth, customer-focused sales experience.

Company industry:
Retail & Wholesale

Education

American University of science & Technology

August 2024

August 2024

Master's degree, Business Administration

Lebanon

American University Of Science And Technology - Lebanon

June 2023

June 2023

Master's degree, Human Resources

Lebanon

I am an MBA graduate in Human resources at the American University of Science and Technology/Beirut/Lebanon. A 29 years old fresh graduate thrilled to be applying for the Human Resources Department. With four years of experience in Human Resources duties, I am motivated to join an organization where I can contribute my unique skills and grow as a Human Resources professional. I am particularly adept at finding ways to streamline routine processes, thereby allowing more time to focus on the human aspect of the recruiting process. I am intrigued by the opportunity to bring my talent, experience, and commitment to helping people in a company. During my previous experience I have had efficiently interviewed by phone calls and In-person with the general manager. I took experience of coordinating logistics on the in-person interviews and allowing the general manager to have well organized and prepared interview discussion. Therefore, I was able to reduce the time to hire by 25%. I have a strong organization skills and strategic thinking to revamp the new hire onboarding process. At Cantina sociale, I developed and standardized new hire process to ensure that new employees experienced a comprehensive introduction to our company and culture. In additional, to the introduction I was responsible of the onboarding program that allows the new candidates to feel satisfied and well knowledgeable about the company structure.

Lebanese International University

June 2018

June 2018

Bachelor's degree, Interior Design

Lebanon

Skills

Liability
Expert
Liability
Expert
Leadership
Expert
Leadership
Expert
Budget Setting
Expert
Budget Setting
Expert
Time Management
Expert
Time Management
Expert
Art Direction
Expert
Art Direction
Expert
Styling
Expert
Styling
Expert
Creative Work
Expert
Creative Work
Expert
Visual Merchandising
Expert
Visual Merchandising
Expert
BRAND MANAGEMENT
Intermediate
BRAND MANAGEMENT
Intermediate
CHAIN RESTAURANTS
Intermediate
CHAIN RESTAURANTS
Intermediate
CREATIVE DESIGN
Intermediate
CREATIVE DESIGN
Intermediate
DETAIL ORIENTED
Intermediate
DETAIL ORIENTED
Intermediate
INTERIOR DESIGN
Intermediate
INTERIOR DESIGN
Intermediate
MANAGEMENT
Intermediate
MANAGEMENT
Intermediate
PRODUCTION MANAGEMENT
Intermediate
PRODUCTION MANAGEMENT
Intermediate
PRODUCTION PROCESS
Intermediate
PRODUCTION PROCESS
Intermediate
QUALITY CONTROL
Intermediate
QUALITY CONTROL
Intermediate
WAREHOUSE INVENTORY & LOGISTICS SPECIALIST
Intermediate
WAREHOUSE INVENTORY & LOGISTICS SPECIALIST
Intermediate

Languages

Arabic

Native Speaker

English

Expert

Training and Certifications

Certifications
Training Consultancy Experts