Assistant brand manager
Fashsouq.com
Total years of experience :8 years, 10 Months
Project Management: Plan and coordinate with all agencies on record in the areas of Digital marketing, Public relations and set agency deliverables with respect to the brand’s communication strategy.
Brief creative team to produce relevant content suitable for the trends and brand.
Track BTL and ATL advertising maintained with the agency.
Social media and content: Manage the Social media marketing for social media handles.
Monitoring campaigns and activities, adapting new techniques where required and evaluating all campaign results.
Enhanced Digital marketing communication and engagements through social media by creating social media plans, campaigns, content and contests increasing our traffic by 64.6% with a 35% increase in the overall sales.
Drove Instagram growth by 32% with organic and inorganic growth.
Responsible for the rebranding of the website and social media in terms of design and communication.
Email Marketing: Design and prepare content for brand and promotion emails and monitoring the email campaigns using email marketing tools.
Brand communications management: Planning the branding and marketing activities for brand throughout and executing brand collaborations, 360 degree integrated & consistent communication ideas across all mediums.
Develop, launch and effectively communicate campaigns, guaranteeing that brand guidelines are followed, and all plans are executed.
Plan and manage the brand photo shoots, managing agency and coordinating with production team, models and photographers.
Executed the Brand campaign for spring summer 2018
Design, write and supervise the production of printed advertising materials.
Marketing management and CRM: Generate marketing insights through market research, customer feedbacks and brand track.
Analyze and devise strategies based on the data derived from the CRM.
Prepare, review and recommend changes to the annual marketing budget for the brand in consultation with the management team ensuring goals are met.
Project Management: Managed 6 Fashion brands such as Integriti, Ruff, RiverBlue men’s wear, Peppermint, Sonari, Dazzle and was accountable for various new projects by leading the team of three.
Brand communications management: Thorough market and competition analysis to plan the positioning of the brand, Creating Impactful communication strategies driving sales and increasing metrics by 30%+
360 degree integrated & consistent communication ideas across on and offline mediums.
Social media and content: Collaborating with designers to create high click through rate advertisements, web banners, and contests increasing our traffic by 27%
Ideation, preparation of social media plans and collaboration with various teams like IT, web, creative, SEO/SEM team in order to execute them.
Monitoring of social media accounts for several brands simultaneously and effectively
Market Research: Performing Target Market Research to understand behavior of the customers and using insights derived from it to create a creative solution, which resulted in lowering client’s cost of acquisition by 38%
Planning and Strategy: Understanding the client’s company and the challenges they are facing in the market and providing strategic solutions by applying different marketing models like Porter’s, FGB, Brand wheel, MDS Scaling and many more resulting to bespoke communication.
Planning of budget and media spends on different mediums for brands. (Up to 10 million rupees a year) and bringing agencies and third parties on board to ensure the planned activities for brands are executed on time and efficiently
Online and Offline PR Planning: Develop and deliver global public relations plans and strategy, forward thinking campaigns and monthly results for clients.
Public Relations: Maintain excellent relationships with the client and media to gauge their requirements and offerings.
monitor the news in the market about the clients and their competitors and taking actions/ planning further actions based on it that led to a sharp increase of positive news about the client by sharp 42%.
Working with top brands such as Bombay Stock Exchange, National Payments corporation of India & RKSV Securities.
Content creation: Crafting content pieces for press releases, public speeches and Publishing PR content in a web format.
Digital and social media marketing: Creating exclusive digital content for JIO and YouTube / Aur dikhao and Marketing web ad campaigns via social media, Google AdWords and SEO.
Target group engagement through content on social media.
Research and strategy: Researched and crafted a highly sought white paper called, ‘understanding the key factors involved in the success of viral videos’
Researching and planning the Jio 4G launch, TV & digital campaign.
Strategic partnerships: Device and develop partnerships with different potential brands for suitable content.
Completed master's with specialisation in Marketing. Have participated in various competitions for marketing and branding, conducted few, and was a core team member of Marketing, Movie making and drama club of the college.
Bachelor of Engineering