Digital Project Management & Online Marketing Coordination
Stokke AS
Total years of experience :16 years, 10 Months
Planning, execution and project management of digital marketing activities & campaigns for EMEA.
Work closely as well as liaison & negotiation with external parties & agencies, customer service, marketing management, UX, system developers & SEO to ensure consistent messaging and branding.
Analysis of campaign performance and KPI’s in order to provide insight and for future optimization.
Engaging with key stakeholders and influencers in order to drive pro-active activities.
Working closely with e-commerce in the planning and execution of content, product and marketing management activities on stokke.com.
Project management of all digital activities for EMEA in order to drive sustainable company and brand growth and development - as part of the global e-commerce team.
Resources used:
SalesForce, Demandware, Google Analytics, Content Management Systems, MS Office advanced, Adobe CS Suite.
Overall project lead for consumer and product communication to internal and external stakeholders.
Including:
Consumer insight data analysis based on Customer Service and UX reports.
Consumer & product communications (protocols, routines, solutions based on consumer insight analysis).
FAQ & UX Design, product Information, unified product communication project management.
Co-ordination of translations for consumer and key account communication, product information and site content - for EMEA & Americas.
Communications training and development.
B2B operations & sales for EMEA.
Consumer insight data analysis based on Customer Service and User Experience reports.
Consumer & product communications (protocols, routines, solutions based on consumer insight analysis).
FAQ & User Experience design, product information, unified product communication project management. (HTML, SalesForce and CRM systems)
Co-ordination of translations for consumer and key account communication, product information and site content - for EMEA & Americas.
Communications training and development - training the trainer. (EMEA & APAC)
B2B operations & sales for EMEA.
Freelance basis
- PR officer for Apocalypse Events in South Africa
- Writing of and sending out Press Releases
- Media liaison
- Customer liaison on behalf of Apocalypse Events
- Planning of corporate events in conjunction with Apocalypse Events
- Service Consultant
- Development of new branding concepts.
- B2B Sales.
- Optimization of Online Marketing concepts.
Freelance basis, Stuttgart
- Language trainer for various companies and private clients.
- Development of detailed as well as customised training and lesson plans.
- Client services and feedback.
- Liaison between clients and language school/agent.
- Research on language and communication needs for every individual client.
- Research on industries as well corporate profiles of every client.
- Industries include:
- Steel processing and supply
- Conveyor systems
- Law (corporate)
- Automation
- Pneumatic and electrical engineering
- IT Software development and solutions
- Publishing
- Solar Energy
- Finance
- Satellite Systems
- Development and implementation of a new Corporate Identity Guide.
- Development of new communication processes as part of IP development.
- Working in conjunction with IT department structural and process development of Intranet for TIGNUM GmbH
Development and implementation of PR Rollouts for clients within the international film industry as well as the Rugby Union in South Africa
- Complete event management, from start to finish: Film Premieres, Film Festivals, Promotions, Marketing Campaigns as well as Product Launches
- Analysis of market activities and PR coverage
- Optimization and management of media databases
- Trainer and teacher.
- Planning and preparation.
- Client liaison.
Virtual from South Africa and Germany
- Research and reporting of Social Media Trends
- Analysis of Social Media monitoring trends (Post Rank, Brandwatch, Radian 6,
Hoot Suite)
- Evaluation of Social Media Campaigns and crisis management actions (BP, Coca-Cola, Skittles)
Event and project management for various events and conferences
- Budget and cost analysis
- Planning, adaption and implementation of project activity plans
- Design and development of events
- Customer relationship management
- Company and marketing strategy development aligned with business model
- Quality control of all outputs
- Short-term resource optimisation and management
- Market research
- Analysis of all influential factors
- Servicing clients within Daimler regarding data, server, network and technical queries.
- Client liaison.
- Daimler Servers, Data Centres, Lotus Notes 6 & 7.
Through various recruitment agencies in South Africa
- Correspondence
- Bookkeeping within the remuneration department
- Reception and secretarial services
- Calendar management
- Co-ordination of internal and external logistics
- Database input and management
(During Summer vacation whilst studying)
Preparation and planning of lessons
- Teaching advanced mathematics to high school students as well as first year university students
The aim of this field of specialisation is to align the internal and external communication with the strategic intent of an organisation. The theoretical dimensions of communication as strategic management function are emphasised. The performance dimensions of communication management in the business environment are addressed by means of practical projects thereby enabling students to integrate and reconcile the theory and practice of communication management.