Yasser Elsayed

Leading Egypt-based commercial operations, including supply chain, sales, and export strategy for both fresh and frozen fruits, especially strawberries, serving the group’s Poland-based factory.
• • Developed and executed end-to-end go-to-market strategy targeting European markets, ensuring full regulatory compliance and achieving profitability from the first operational quarter.
• • Spearheading the establishment of a new industrial facility in Egypt, managing all aspects from land acquisition and licensing to supplier selection and operational startup.
• • Managing full P&L, budgeting, and pricing strategy while leading cross-functional teams (procurement, production, export logistics) toward business targets.
• • Building high-level partnerships with farmers, logistics providers, and inspection agencies to guarantee consistent quality and timely delivery.
• • Supporting group-level business development and strategic planning with a focus on long-term scalability and sustainable supply capabilities.

The group hired me to be responsible international business investment
The group targeting to invest in new markets such as UAE, Saudi Arabia and Arab Gulf
My responsibilities to follow up the start up’s in the targeted markets (Factories establishments, Trading, and building strong business relation with top players )
Driving Growth & expansion, sales & marketing, compliance &representation, financial management

Arma Company
One of the HSA group of companies based in 10th of Ramadan City, the company targeting the market in Egypt & region

My mission is Develop a strategic plan to advance the company's mission and objectives and to promote revenue, profitability, growth & expansion (Domestically & Regionally)

I am responsible of all company activates

Responsible of start-up process with the Owners. From recruiting the people, Office and Showroom set-up, drafting and negotiating Terms & Conditions of Agency Agreement with principals, until 5 Italian Brands of Finishing Materials was finalized with Levante Trading as Exclusive Agent in GCC countries. (BATHROOM FURNITURE, LEATHER SURFACES/ TILES, NATURAL MOSS WALL/PANELS, GLASS MOSAICS, LEATHER DECORS, along with other brands of sanitary fixtures, Mixers, decor items and Porcelain Tiles from Europe and Asia whom we are approved dealer in the UAE.

I was in-charge for all communications with principals, pricing, marketing tools, orders, inquiries etc.

I Handled Projects and Showroom Sales teams along with sales and marketing support staffs. Implementing the approved strategy of Sales & Marketing, budget planning, and product pricing. I perform product presentations with consultants, interior designers and contractors in support to sales team and overseas market.

I train the sales team on Sales approach, Product knowledge and technical features in support to successfully achieve sales goal and target market reach in the Emirates.

Handled overseas (GCC) accounts. Provide promotional marketing tools, responds to inquiries and other roles required from Levante as the exclusive agent of the brands in GCC.

Performs marketing research through networking and different sources gathering Project Information and different contacts substantial in promoting our products.

Performs role of Business Development Manager as additional job responsibilities to Develop and implement quality management strategies and plans, including resource, systems, timescales, financials to support, to contribute to, and integrate within the organizations business plan and long term strategy.

About the company : Bisazza s.p.a is one of the authoritative luxury design brands, and a world leader in the production of glass mosaic for the decoration interiors and exteriors, established in 1956 in Alte near Vicenza, Italy
Responsibilities:
1.Full responsible of Company operations in the Arab Gulf
2.Tailored the operation plans and Marketing and sales plans and costumers network in the area
3.Managing the marketing and advertising strategy for the area
4.Managing the countries operations and costumers network
5.Managing relationship to Dealer Sales organizations;
6.Establishing sales targets with Dealers;
7.Facilitating reaching profit and Sales targets;
8.Resolving dealer issues;
9.Measuring the dealer sales and profit performance;
10.Assisting in dealer sales process;
11.Distributing tactical support funds and controlling sales support budgets;
12.Developing market individual Sales Campaigns;
13.Implementing measures by ensuring customer satisfaction and loyalty;
14.Developing and maintaining corporate business scheme and roll-out through the markets.
15.Tailored marketing strategies, promotions based on field research to maintain competitive advantage in the market.
16.Responsible of promoting Bisazza products in the Middle East and gulf counties
18.Tailored marketing plans to promote the costumers network and advertising in the area
Achievements:
1-Increased the total sales of the area 300 % in just 3 years since 2008
2-Increased the market share from 10 % to 38 % in Gulf
3-Building a very strong costumers network such as dealers, consuktants, interior designers, end costumers
4-Building the top awareness of Bisazza brand in the area by effective advertising and promotion plans
5-Building a very strong sales and marketing team in the area
6-Upgrade the after sales services in the area
7- Tailored strong marketing and advertising plans to reach the targeted costumers

About the Company: Nabina Group one of leading group of company’s in Qatar established 1951, the group working in the filed of Building Materials and Real Estate , with a total investments of 1 billion QR, the group members are : Nabco Real Estate co, Nabina Kitchen and Doors Factory, Nabina Glass and Mirrors Factory, Nabina Artificial Marble Factory

Guided a staff compliment of 25 across 2 departments
Responsibilities:
§Tailored marketing strategies, promotions based on field research to maintain competitive advantage in the market.
§Positioned the Group projects and products based on market information in Doha, market and conducted a marketing surveys
§Coordinated with advertising agency and print media to develop communication tools
§Working with the sales managers for each company to create a new promotional tools to promote the group projects and products
§Re designs the internal system (such as financial system, work orders system. employment. to reach the new business generation style.
§Following competitor movements, conducting market research and trend analysis to formulate strategies to increase revenue growth.

Achievements:
§Expanded the client network across Qatar
connecting the group company’s with internal network, computerized the whole financials system and the work orders between the head quarter and the factories,
§Develop the group identity, and the logo
§Re- positioning the group in the local market
§Conducting more the 5 business plan to help the board in the new investments.
§Conducting marketing researches to help the board in determining the pricing strategy

Talaat Mostafa Group is a leading real estate developer in the Arabian region with an investment of $900 Million. 5 star projects developed are Four Seasons Sharm Elshiekh, Al-Rehab City Cairo, Nile Plaza Four Seasons Cairo, San Stefano Four Seasons Alexandria.

Guided a staff compliment of 38 across 2 departments, with a marketing budget of 25, 000, 000 L.E. Reported to the Vice President Sales and Marketing, and lead the operations in Saudi Arabia and UAE apart from Egypt.

Responsibilities:
• Tailored marketing strategies, promotions based on field research to maintain competitive advantage in the market.
• Positioned the project based on market information and conducted a marketing survey to assist the board in determining the pricing strategy for commercial and residential units (Villas, Apartments, Shopping malls).
• Coordinated with advertising agency and print media to develop communication tools such as TV commercials, press adds and releases, corporate newsletter.
• Conceptualized and maintained The Customer Care Program to increase Al-Rehab customer loyalty and enhance referral business.

Achievements:
• Exceeded sales from 25, 000, 000 L.E to achieve 50, 000, 000 L.E within a one year period.
• Piloted the Condo AL-Rehab project and ensured that sales targets were achieved by remodeling the project as per customer expectations.
• Instituted a customer services department to consolidate existing customers.
• Spearheaded the marketing activities for over 6 prestigious projects.
• Drove the promotional activities and organized events like Football Matches, get togethers, Al-Rehab summer festival 2001-2003 etc… as well as sent out more that 5000 documentaries of the project to existing customers to attract property holders to come and reside at Al-Rehab City. This exercise resulted in attracting 1000 families to come and reside on the property.
• Redesigned the newsletter to be visually attractive giving it a magazine like look.

Joined Gemma as Project Sales and Marketing Engineer, got promoted to Area Marketing Manager and finally gained the Product Manager position.

Lead a team of 10 and managed a budget amounting to 1, 000, 000 L.E. per year. Designated to launch Geologica product in the GCC and North African region.

• Orchestrated the production, marketing and advertising portfolio and supervised the sales operations of Al-Jawhara.
• Effectively managed client queries, offered superior customer service as well as after sales service.
• Kept abreast to current market trends and conducted market research, competitor analysis to attain the best market share.
• Penetrated in to new markets and prospected new customers as well as consolidated existing clients.
• Generated quarterly and annual reports to present to the management and recommended improvements.

Achievements:
• Significantly revolutionized Geologica’s brand image by participating in the creative development of the logo and collateral material which, was accepted as a standard and implemented across the Parent organization Graniti Fiandre.

Product Sales and Marketing Responsibilities:

• Executed the direct sales function, managed customers effectively and conducted market research to improve business profitability.
• Formulated reports to evaluate the Egyptian Market trends and conducted a quarterly analysis to ensure that the sales targets are achieved.
• Resourced sales professionals and trained the new recruits on effective selling techniques.

Administered the sales function as trainee and prepared sales report to present to the Sales Manager.