Mortada Al janoubi

• Owned full P&L responsibility and managed annual revenues exceeding SAR 400M+, ensuring sustainable growth through robust commercial strategy, fiscal discipline, and agile market responsiveness.
• Designed and led go-to-market strategies that unlocked new revenue channels, accelerated regional market penetration across key accounts.
• Championed public-private partnership initiatives, securing national-level contracts with multiple health clusters, ensuring alignment with Saudi Vision 2030.
• Directed cross-functional teams across sales, clinical applications, regulatory, finance, legal, and logistics to deliver integrated and seamless client experiences.
• Established CRM-driven commercial intelligence, enabling predictive analytics, strategic forecasting, and customer segmentation, resulting in an uplift in customer retention and deal closure speed.
• Initiated strategic transformation projects in investment planning, and post-sales service enhancement to boost customer satisfaction and operational excellence.
• Secured multiple national tenders and sole-source deals, delivering year-over-year double-digit growth and expanding Siemens’ footprint in underrepresented regions.
• Build strong relationships with KOLs, C-level healthcare stakeholders, government bodies, and healthcare authorities.

• Led company creation into the medical sector, developing a strong
portfolio and investment strategies.
• Managed government relations, ensuring compliance with regulatory
frameworks.
• Established key partnerships and enhanced company visibility in the
healthcare industry.

• Responsible for driving the overall execution of service contracts and
non -contracts.
• Executed commercial operations activities from quotation to invoicing,
ensuring adherence to revenue recognition criteria.
• Continuously develop the contract templates and review it with the
legal, finance and proposes changes to the contract administration
procedures.
• Managed Etimad (Monafasat Portal) for tender submissions and
bidding processes.

• Managed full-cycle tender processes for multi business lines in
collaboration with commercial, service, and finance teams.
• Led tender bid reviews and pricing review, securing successful
approvals.
• Validate the tender requirements, mitigate and highlight risks.
• Developed and implemented standard operating procedures for tender
submissions.

• Managed large-scale healthcare projects with Saudi MOH, SGH, NGHA,
MODA.
• Reviewed contract clauses to assess potential risks and liabilities.
• Executed project plans to meet budget and timeline objectives.
• Conducted supplier negotiations and ensured smooth procurement
processes.

• Analyzed marketing strengths and weaknesses, identifying areas for
improvement.
• Led the initiation of a marketing campaign based on environmental
and industry analysis.
• Conducted market research for product launches and target market
identification.