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Moe Elsaie, Director of Software Engineering

Moe Elsaie

Director of Software Engineering·Asana,

Canada

Master's degree, Computer Engineering

Work experience

Total years of experience: 15 years, 10 months

Director of Software Engineering

September 2024 - Present

Asana,

Vancouver, Canada

September 2024 - Present

- Partnering with Gov, SMB, and Enterprise customers across the GCC and NAMER regions.

- Led the Pay & Monetization engineering organization for a B2B SaaS platform, owning PLG monetization, billing, pricing, entitlements, and revenue-critical systems.

- Drove $4.8M in annualized PLG Net ARR (120% of target) through self-serve conversion, expansion, retention, and seat-based growth initiatives.

- Launched and scaled monetization for AI Studio, including Pro, Plus, and pilot Max SKUs, contributing ~$400K self-serve ARR and ~$7M sales-assisted ARR.

- Enabled AI feature adoption at scale by shipping “AI Studio On by Default” and resolving core licensing and billing constraints tied to AI monetization.

- Delivered high-impact PLG conversion and expansion wins (~$4.7M ARR) via trial optimization, billing-driven virality, seat utilization, and churn reduction experiments.

- Partnered cross-functionally with Product, Design, Data Science, RevTech, Sales, and GTM to execute monetization strategy and prioritize revenue-critical roadmaps.

- Removed major enterprise billing blockers, including user-based licensing migration, mixed-domain license controls, and View-Only users (50K+ users across 1, 400+ domains).

- Led platform and architecture modernization (Product Catalog Service, OTTO/PUP re-architecture, licensing model simplification), improving engineering velocity, scalability, and partner readiness.

- Prepared the monetization platform for enterprise scale and compliance through FedRAMP readiness, entitlement modernization, and FY27 roadmap planning.

Company industry:
Medical Clinic
Job role:
Information Technology

Director of Software Engineering

November 2020 - January 2024

Amazon Web Services (AWS),

Vancouver, Canada

November 2020 - January 2024

• Led a 93-member engineering organization, delivering cloud-native AI services, improving system reliability by 35%, and
minimizing latency through intelligent load-balancing techniques.
• Developed resilient architectures utilizing serverless patterns with AWS Lambda, EC2 Auto Scaling, and DynamoDB, enabling
seamless generative AI deployments.
• Innovated end-to-end data orchestration pipelines for AI model training, increasing prediction precision and accelerating
time-to-market for analytics products.
• Standardized DevSecOps integration practices, aligning with project roadmaps and reducing development cycle inefficiencies.
• Built leadership development initiatives, driving technical mentorship, improving succession planning, and boosting
organizational adaptability.
• Transformed strategic vision into actionable roadmaps, driving cross-team collaboration and delivering enterprise-grade
solutions with measurable ROI.

Company industry:
IT Services

Head of Engineering

October 2019 - November 2020

Adidas,

Linz, Austria

October 2019 - November 2020

• Directed cross-platform engineering efforts, utilizing distributed systems design to mobile application robustness and
scalability.
• Improved performance monitoring through real-time telemetry and log analytics, reducing downtime by 20% and achieving
superior customer engagement.
• Implemented container orchestration (Kubernetes) for back-end services, increasing efficiency in cloud resource utilization.
• Defined and enforced data-driven OKRs, driving alignment between technical deliverables and business KPIs.
• Streamlined budget management, introducing cost control mechanisms, leading to a significant uplift in project-level ROI.

Company industry:
Retail & Wholesale
Job role:
Engineering

Senior Manager, Software Engineering

May 2017 - October 2019

Webroot,

Linz, Austria

May 2017 - October 2019

• Aligned engineering roadmaps with organizational goals, leveraging predictive analytics tools to refine release planning and
feature prioritization.
• Built secure, scalable API management systems, enhancing integrations with third-party platforms while ensuring compliance
with industry standards.
• Directed browser extension and secure browsing technology innovations, improving client trust and end-user satisfaction.
• Introduced cross-regional Scrum of Scrums, communication for distributed teams and ensuring 98% milestone adherence.
• Championed a professional development framework that improved skills acquisition and succession readiness within the team.

Company industry:
IT Services
Job role:
Information Technology

Software Engineering Manager

May 2015 - April 2017

Webroot,

Linz, Austria

May 2015 - April 2017

• Managed development of advanced threat detection engines, increasing malware identification rates improving system
efficiency.
• Delivered innovative cloud-hosted identity protection platforms, achieving a 40% improvement in consumer adoption.
• Deployed Agile SAFE practices, improving collaboration across teams and reducing release cycles.
• Designed secure browser communication protocols, enhancing platform interoperability and security.
• Cultivated technical excellence through targeted learning initiatives, fostering a culture of continuous improvement.

Company industry:
IT Services
Job role:
Information Technology

Senior Software Engineer

January 2013 - January 2015

Webroot

Vienna, Austria

January 2013 - January 2015

Company industry:
Software Development

Software Engineer

October 2009 - December 2012

MSG Systems,

Passau, Germany

October 2009 - December 2012

Company industry:
IT Services
Job role:
Information Technology

Education

Johannes Kepler University

May 2011

May 2011

Master's degree, Computer Engineering

Austria

GPA (point): 1 out of 5

GPA (point): 1 out of 5

Graduated with high honours

University of Stuttgart

May 2009

May 2009

Bachelor's degree, Computer Engineering

Germany

GPA (point): 1 out of 5

GPA (point): 1 out of 5

Graduated with high honours

Skills

Programming
Expert
Programming
Expert
Testing
Expert
Testing
Expert
Multimedia
Expert
Multimedia
Expert
Informatics
Expert
Informatics
Expert
German
Expert
German
Expert
AMAZON WEB SERVICES
Intermediate
AMAZON WEB SERVICES
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
ARTIFICIAL INTELLIGENCE
Intermediate
CLOUD NATIVE COMPUTING
Intermediate
CLOUD NATIVE COMPUTING
Intermediate
COMPUTER SECURITY
Intermediate
COMPUTER SECURITY
Intermediate
ENTITY FRAMEWORK EF CORE
Intermediate
ENTITY FRAMEWORK EF CORE
Intermediate
INNOVATION
Intermediate
INNOVATION
Intermediate
KUBERNETES
Intermediate
KUBERNETES
Intermediate
LEADERSHIP
Intermediate
LEADERSHIP
Intermediate
MICROSERVICES
Intermediate
MICROSERVICES
Intermediate
SOFTWARE ENGINEERING
Intermediate
SOFTWARE ENGINEERING
Intermediate
Programming
Expert
Programming
Expert
Testing
Expert
Testing
Expert
Multimedia
Expert
Multimedia
Expert
Informatics
Expert
Informatics
Expert
German
Expert
German
Expert

Languages

English
Native Speaker
German
Native Speaker
Arabic
Native Speaker

Training and Certifications

Certifications
Certified ScrumMaster (CSM)
AWS Certified Solutions Architect