![Mostafa Sadek, Market and Sales Manager [Raw Materials & Fine Chemicals]](http://secure.b8cdn.com/images/uploads/user_photos/95/6924095_20120527103506.jpg)
Market and Sales Manager [Raw Materials & Fine Chemicals]
Medical Phoenix International
Total years of experience :21 years, 9 Months
Developed a new business unit division (raw materials - APIs & IAPIs) to expand our market and services due to our strong contacts, relationships and expertise in the Pharmaceutical Sector and Egyptian Ministry of Health. Shared experiences and partners with pharmaceutical companies in USA, Europe especially France, Germany, Italy, Belgium and also in Asia with Chinese and Indian manufacturers since 2002.
Specialized in:
Medication and Medical Equipment,
Active Pharmaceutical Ingredients (APIs),
Health Care Products based in Cairo, Egypt.
Penetrate the pharmaceutical market aggressively especially in the raw materials sector due to our strong relationship with most companies so that by the year 2014/2015 we are the leaders as suppliers and gain market share that exceeds 20% for both local and multinational pharmaceutical industries.
Supply high quality products and services to ensure our customers’ competitiveness in the market as we believe in healthy competition as it offers us an opportunity to demonstrate our superiority and encourages us to take the challenge to mould the future in the right direction
Builds with customers a solid partnership in which a high degree of specialization, elevated abilities to answer, deep knowledge of the market, methods are shared in order to offer innovative and productive solutions to add value
•Market Research Analyst Manager
•Group Product Manager: Device Applications
Heading up marketing & business development for a prominent online initiative at Egypt, Crafting media strategies for a wide range of products and services.
Conceptualizing, creating, and marketing products: end-to-end product development.
Defining market requirements and communicating them throughout an organization.
Managing and implementing Internet marketing campaigns, including search engine optimization, search engine marketing, e-mail marketing, banner advertising, affiliate programs, and social media.
Responsible for interpreting data, formulating reports and making recommendations based upon the research findings and analyzing data on customer demographics, preferences, needs.
Preparing reports of findings, measuring and assessing customer and employee satisfaction.
Forecasting and tracking marketing and sales trends, and analyzing collected data.
Measuring the effectiveness of marketing, advertising, and communications programs and strategies
Product Manager- my mission is to deliver the company’s mission to our main target sector of the Cardiologists and Internists aswell as our direct consumers by preparing materials and tools, marketing plans and sales forecasts and goals to achieve the target according to each quarter and throughout the whole year as well as the training manuals for the sales team. My mission later is to introduce Kemet as a growing pharmaceutical company to class A and class B pharmacies to be able to penetrate to target our consumers directly.
Line Manager and Product Manger in Multipharma Pharmaceuticals
•Line Manager SAGE Media: \[ART-IVF-IVM\]
•Product Manager \[Durex Condom and Play Lubricant\]
•Product manager: Ezamol-C and Ezaflour \[OTC Products\]
1.Line Manager SAGE media:
I was responsible for the Assisted and Reproductive Technology Unit (ART) both marketing and sales. I currently expanded the business triple the target approved by my director and expanded the business geographically as now we distribute in Delta region and Upper Egypt. I was capable of opening also new centers and opened new channels and links in order to expand my sales as well as preparing an event by inviting Dr. Patrick Quinn (whom I still have direct contact with) in order to have an open discussion about the best usage of Sage media for the preparation of a cycle in the lab.
2.Product Manager for Durex Condom and Play Lubricant:
As a brand manager, my job is to deliver the company’s mission to our main target sector of the Egyptian community, that is through all the available and suitable means that fit our Egyptian culture, overcoming the cultural sensitivity barrier by preparing RDAs, Marketing plans and Sales forecasts and goals to achieve the target according to each quarter and throughout the whole year as well as the training manuals for the sales team.
Over a period of 3 months I was capable of developing, producing and enhancing the usage of a healthy lubricant Play and Durex Condom brand, by placing Ads in most feminine favourable magazines according to the sales.
3.Product manager: Ezamol-C and Ezaflour:
Trained new medical representative on a new product ‘Ezamol-C’ in addition to an old mouth wash; ‘Ezafluor’ manufactured by Multipharma and started a re-launch campaign for the sales team in addition to preparing RDAs, Marketing plans and Sales forecasts and goals to achieve the target according to each quarter and throughout the whole year as well as the training manuals for the sales team.
I am responsible for the Derma line as well as the endocrinology line where I am responsible for the sales and marketing of 3 products in the tender and private field.
The products are generic but already need re-launching in the market and that was my mission through the past few months and I was capable of pushing them through the tender market as well as introducing new message and positioning of the drugs. In addition to:
Perform the annual forecast of the following year
Setting the expected target
Setting the tools to achieve this target
Delivering forecast for the year-to-date, where the bonus and the annual increase will be setteled upon these results annually
I was handling:
•Canemazole: Antifungal preparation cream form (Clotrimazole)
•Dermasol: Corticosteroid preparation cream and ointment (Clobitasol Propionate)
•Glimaryl: Sulphonylurea for patients suffering from diabetes
Started in Pharmaceutical Advertising Agency, as a Medical Advisor and was shifted to be an Account Manager.
My job combined sales, marketing, and customer service. My work was to ensure that our clients get the most out of his/her products, as well as our services and to get the clients to continue to do business, preferably more business with the agency. My job was to acquire new accounts with new clients, maintain our old accounts, and get new accounts from old clients.
Handled campaigns for class A companies such as:
1.GSK (Glaxosmithkline); \[Zinnat, Ibidroxil, Avandia, Fortum, Augmentin, Ceporex, Zantac\]
2.Astra Zeneca; \[Atacand\]
3.Jansen Cilag; \[Livostin\]
4.Sanofi Aventis; \[Tritace, Clexane\]
5.Roche; \[Avastin\]
6.Novartis \[Okacin\]
7.Abbott \[Meridia, Ganaton\]
8.NovoNordisk \[Novomix 30, Novorapid\]
Received Marketing courses to develop SWOT analysis for each project and handled products on behalf of the product managers such as preparing RDAs, Marketing plans and Sales forecasts and goals to achieve the target according to each quarter and throughout the whole year as well as the training manuals for the sales team.
Al-Ezaby Pharmacy branch in:
•Mossadak Street, Syria branch Mohandesin, Arcadia, Arcadia Mall, Haram & Faisal street
I have been assigned for Night shift duty from 10 Pm up to 9 Am with a full responsibility of pharmacy Manager with the following assignment:-
•Coordinate all sales for the in costumer to the pharmacy and home delivery.
•Coordinate substitute alternative of medicine after consulting the physician.
•Check availability of all medicines and arrange for material requisition of shortage medicine to be taken out of the warehouse.
•Follow up all records on the computer and coordinate linking with other branches
•Arrange the manpower and work schedule for the employee in the pharmacy for day and night shift.
•Prepare semi annual and annual reports regarding the sales and proposals to enhance the sales along with future needs and recommendations to top management to procure certain types of medicine according to the sales curves of individual group of medicine.
Currently I shall start my 4th semster with only one semester left to go + my thesis discussion. I shall receive my MBA by the end of 2012.
Captain of my Football team for 4 years Captain of my Volleyball team for 1 year Track and Field 1st place and record breaking of 100m, 200m and 400m.