Communication Manager
Shiseido
Total years of experience :15 years, 8 Months
Deployment of the Shiseido scientific communication in EMEA region:
- Organization of scientific PR events (symposium, conferences) and coordination of products’ launches with PR agencies
- Presentation of the research and products’ technologies during the press launches in Europe
- EMEA Brand Spokesperson for interviews with journalists and professionals
- Interface Japan laboratories / European marketing and PR teams
- Presentation of the fundamental research and discoveries during scientific congresses
- Beauty Awards won in 2010, 2011, 2012, 2014, 2015
- Competitive intelligence: analysis of competitors’ products and European trends.
- Competitive intelligence
- Market research
- Consumers surveys around the world to caracterize consumer habits and expectations/trends.
- Validation of products’ claims in accordance with efficacy tests and regulation
- Presentation of products’ actions and technologies during press launches
- Interface Japan laboratories / European marketing teams
- Coordination of efficacy tests (anti-ageing, slimming...), analysis and interpretation of the results.