Mouna Ghoul, Communication Manager

Mouna Ghoul

Communication Manager

Shiseido

Location
France
Education
Master's degree, Science and Cosmetic Business
Experience
15 years, 8 Months

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Work Experience

Total years of experience :15 years, 8 Months

Communication Manager at Shiseido
  • France
  • My current job since April 2013

Deployment of the Shiseido scientific communication in EMEA region:
- Organization of scientific PR events (symposium, conferences) and coordination of products’ launches with PR agencies
- Presentation of the research and products’ technologies during the press launches in Europe
- EMEA Brand Spokesperson for interviews with journalists and professionals
- Interface Japan laboratories / European marketing and PR teams
- Presentation of the fundamental research and discoveries during scientific congresses
- Beauty Awards won in 2010, 2011, 2012, 2014, 2015
- Competitive intelligence: analysis of competitors’ products and European trends.

Project Leader at Shiseido
  • France
  • September 2008 to March 2013

- Competitive intelligence
- Market research
- Consumers surveys around the world to caracterize consumer habits and expectations/trends.
- Validation of products’ claims in accordance with efficacy tests and regulation
- Presentation of products’ actions and technologies during press launches
- Interface Japan laboratories / European marketing teams
- Coordination of efficacy tests (anti-ageing, slimming...), analysis and interpretation of the results.

Education

Master's degree, Science and Cosmetic Business
  • at University of Versailles - Isipca Fragrance School
  • October 2006
Bachelor's degree, Chemistry
  • at University of Orléans
  • June 2004
High school or equivalent, Science
  • at Lycée Bernard Palissy
  • June 2001

Specialties & Skills

Science
Marketing
Cosmetics
Communications
COMPETITIVE ANALYSIS
DATABASE ADMINISTRATION
FASHION
GESTIÓN DE PROYECTOS
INTERPRETATION
MARKETING
MICROSOFT OUTLOOK
MICROSOFT POWERPOINT
PROTOCOLS

Languages

English
Expert
German
Intermediate
Arabic
Intermediate
French
Native Speaker

Training and Certifications

TOEIC (Certificate)
Date Attended:
January 2005
Valid Until:
January 9999
Media-Training (Certificate)
Date Attended:
January 2015
Valid Until:
January 9999

Hobbies

  • Art, Sport, Travels
    I had the chance to travel through middle-east and Africa. Discovering stunning landscape and diverse cultures opens both mind and soul.