Mousa Al Azzeh

Led strategic digital transformation initiatives for key government services and experiences, focusing on delivering seamless, proactive, customized, and integrated solutions. Contributed significantly to integrating reformed government services into the DubaiNow platform, providing Dubai residents with accessible mobile and web interfaces. Key Accomplishments/Projects: DubaiNow web portal: led the successful launch overseeing the implementation of 70+ digital services with a strategy aimed at covering over 190 services for Dubai Residents. Revamped existing services and re-engineered new ones for the DubaiNow mobile application, resulting in full automation and seamless functionality. Dubai City Experience Initiative (DubaiNow): Enabled two key City experiences within DubaiNow: Marriage Journey including Proposal, Premarital Test, Marriage Contract, Family Book Update, Wedding Hall Booking. Drive a Vehicle journey (encompassing Vehicle Sale, Purchase, Registration; including inspections, insurance, fine payments, Plate Changes, Salik account creation, and Electric Vehicle connectivity with DEWA charging accounts). Emirati Initiative (DubaiNow): Directed the consolidation of Emirati citizenrelated government services onto the DubaiNow platform, ensuring complete digitization and seamless accessibility for Emirati citizens. Guided the integration efforts across diverse government entities, including RTA, Dubai Courts, Dubai Media, Dubai Culture, KHDA, Legal Affairs, & Public Prosecution

Established & Managed a Business Analysis team in MENA region: Achieved the highest score of 4.8/5 for 'Team Motivating' among fellow leaders in Amazon MENA region, highlighting exceptional leadership skills.

Crafted the team's vision, mission, and objectives in alignment with Amazon's vision and MENA region strategies. Recruited and developed 8 exceptional Data Analysts to achieve team goals. Implemented agile methodology to enhance team’s efficiency and effectiveness. Demonstrated leadership by removing barriers and fostering innovation to inspire team motivation Collaborated with the team to simplify & automate manual processes (Reports/Task). Established clear and measurable KPIs for performance evaluation and promotions. Optimized the ticketing system's processes with defined guidelines and SLAs. Organized and prioritized the team's work backlog and projects to meet stakeholder requests, adhering to Scrum/sprints terminology Led the migration of team’s reports to Amazon QuickSight BI tool to enhance data visualization. Created Cost of Quality model (CoQ whitepaper) for MENA region: Developed an Inventory Control Defect Records (IRDR) CoQ model to optimize bin health quality at Amazon's Fulfillment Centers (FC). Adapted to CoQ models from other regions (EU, US, and India) as applicable, determining cost optimal IRDR targets and precise cost trade-offs. Implemented the model across all MENA FCs, achieving the desired cost-ideal IRDR and establishing the Sweet-Spot, where the cost of missing inventory is minimized while maintaining inventory health through ICQA.

Interacted regularly with PMO & stakeholders, led technical team, prepared project Plans to achieved deadlines based on requirements captured and business priorities. Managed and tuned the process of collecting, analyzing, reviewing, documenting, and communicating business requirements to the IT department. Key Accomplishments/Projects: Digital Transformation Specialist | Business Analyst Department of Municipality and Transport (DMT) 8/2020 - 10/2021 Led all DMT’s G2G integrations, including AD Digital Authority’s initiatives below: TAMM 12x12 initiative: Digital transformation and G-services modernization to provide G-services to customers within 6 minutes. Once Only initiative: Fulfilled DMT required integrations, to ensure applicants providing their G-documents/details "One Time Only" for all Gov. services across different govt. entities. Digital Transformation Specialist | Product Manager Abu Dhabi Digital Authority (ADDA) 9/2017 - 7/2020 AD Connect Initiative - Digital Transformation: Led G2G/G2B Integrations & digital transformation of 55 Gov. documents that’s required for 500+ services modernization, leading to 80+ Million E-services Transactions a year. Saving Dh700+ Million for AD Gov. & residence (7 million Hours/Customers, 700K work hours/Gov. Entities & 31 Million archive documents) and building strategic partnership with 100+ Gov. entities. TAMM Initiative: Improved customer experience of Gov. services by Co-creating cross-government integrated services across homes, Car driving, medical centers, and business management. API Management Platform Migration: Led the business operations and coordinating with 70+ Gov. entities to ensure a successful & seamless migration to the new API management platform as consumers & providers of the APIs.

Enabled G2G integrations through analysis of functional and non-functional requirements. Digitized government documents to facilitate government services modernization through ADConnect (WOG) initiative.
•API Migration: Leading the business operations by coordinating with all government entities to ensure successful & seamless migration to the API platform (Government API providers and consumers)
•TAMM Project: Improved customer experience of government services by Co-creating cross-government integrated services. Supported day-to-day operational activities of the digital channels: Continuously ensured access to customer-facing government services through digital channels.

Nixius/Wicom
•Collaborated with project managers and business owners to plan, execute and drive projects end-to-end whilst identifying any risks for escalation.
•Built relationships with clients to coordinate project meetings and capture, analyze and document diverse requirements.
•Leading technical teams during the software development lifecycle (SDLC), encouraging agile scrum principles prior to deployment.
PROFESSIONAL EXPERIENCE, CONTINUED
•Consistent in meeting business needs and customer expectations at the end of each sprint/iteration as

Umniah
Led multiple software development projects and designed technical-based solutions to simplify processes for the engineering department. Captured, analyzed and documented requirements for projects to create a fully aligned roadmap with specific short-term and long-term deliverables to match overall objectives. Incorporated any changes requests into project plans and followed up daily processes between all engineering divisions to implement improvements. Supported software growth through strategy definition and solution launch, whilst identifying potential alternatives for any unexpected scenarios.
Key Accomplishments/Projects:
•Customized, developed and modified state-of-the-art performance management solutions from scratch to connect all engineering teams:
•Performance trouble ticketing: Improved problem solving with a solution able to trace the worst 20 cells per call drops, congestions and handover failures.
•Consistency checking: Recovered cells with an out of default parameter value through meticulous analysis of all network parameters.
•Stats analysis: Enabled performance team to prepare all reports based on desired date for comparison using stats views.
•Discrepancy tool: Exported all cells with a one-way relation (internally or externally) with details to be redefined from both sides (two ways).
•Simplified and created user interface mock-ups for various departments, making them user friendly at all levels.
•Enabled ease of access to KPIs to produce highly important daily, weekly and monthly PDF reports for export with required statistics, graphs and snapshots.
•Guaranteed database integrity and security through cross-functional communication and post-launch support.
•Due to exceptional levels of performance and team support, exceeded expectations in the yearly appraisal during

 To plan and developing of Databases
 To manage database creation, storage and sizing updated on daily bases
 To analyze different Data sources to obtain all the needed information and provide fruitful reports to the management which covers their needs and requests
 To interact with all departments, providing them with specific reports that are helpful for decision making (Sales: promotions and cost rates, Accounting: invoices and reconciliations, I.T: choosing the right traffic roots, maintaining and updating servers to ensure the safety of the CDR)