Moushmi Bhatia

Communications Manager at The Qode

• United Arab Emirates - Dubai
• June 2016 to May 2020

 Managing luxury, fashion, beauty, retail & hospitality accounts such as Chloé, Hugo Boss, Coach, Rimowa, Les Benjamins, COS, Marcolin Group (Tom Ford, Roberto Cavalli, Ermenegildo Zegna, Guess, Swarovski), Aquazzura, Philipp Plein, Billionaire, Kristina Fidelskaya, Diesel, Pinko, Hanro, Victoria’s Secret, Christophe Robin, Prismologie, Maison Des Fleurs, Sephora (events) Fenty Beauty Launch with Rihanna, TheLuxuryCloset.com, Melijoe.com; Hospitality brands such as Rixos Premium Saadiyat Island AD, Amazonico, Opa, Burger & Lobster, Babel La Mer, Chez Charles, La Piscina at Versace, Scalini, Chingon, Texas RoadHouse, Lakrids & wellness brands such as Luban Spa, Nstyle, Obagi MediSpa and Clinique La Prairie Switzerland
 Planning, developing and executing monthly, quarterly & annual strategic PR plans & editorial calendars
 Leading a team of executives with daily tasks including pitches, developing content, media monitoring & tracking, editorial placements, sample and showroom requirements, photo-shoots, event coordination, reportage etc
 Coordinating with regional media for presence at international fashion weeks & global press days
 Organizing events including international fashion weeks, press days, interviews, talks, new launches & press trips with great media attendance
 Researching, writing and distributing press releases, creative pitches and promoting news stories and features to targeted media
 Maintaining strong relationships with media, influencers & VIPs to build a solid network of contacts
 Brainstorming on successful influencer campaigns with both macro and micro influencers
 Generating maximum media exposure over online and offline platforms
 Ideation of digital marketing strategies and social media assistance
 Suggesting like-minded partnerships, cross-collaborations, CSR & sponsorship opportunities
 Ensuring extensive media outreach, resulting in quantitative & qualitative coverage
 Regularly liaising with client to manage expectations and ensuring effective implementation of client approved strategies
 Coordinating shoots, look book developments, celebrity sourcing, marketing activations and budgeting
 Translating client’s business needs into communications action steps with solution-oriented focus
 Identifying prospects, undertaking research for business development, ideating for client proposals and representing The Qode in new business meetings