Sales Director
El Rashedi El Mizan Development CO
Total years of experience :31 years, 5 Months
The Management Role:
-Determine sales function strategy and targets based on the sales plan for various sales operations within an allocated area. Support the development of marketing, sales, and pricing strategies in conjunction with other internal departments including Marketing and Production.
-Responsible for the management and utilization of significant resources and are accountable for the overall performance of the entire sales team including the roll up of sales team targets.
Responsibilities:
-Formulates, gains approval, and communicates a synchronized / Separate Regional sales strategies, plans and budgets to ensure the achievement of relevant Regional Sales targets and KPIs.
-Provides assistance and input for setting relevant Business Plans to ensure commitment to such plans and the realization of relevant vision and mission and market development and growth plans.
-Builds, leads and develops a highly motivated, achievement oriented sales team and supporting networks capable of meeting, or exceeding, demanding targets and profit margin objectives.
-Approves and supervises implementing sales team incentive plans to encourage and reward increased sales efforts and revenues.
-Provides input and participates in the development of pricing, discount and marketing strategies, to ensure competitiveness and profitability.
-Provides high level direct sales support to team leaders and sales staff in order to create win-win business situations. Monitors and Maintains selected accounts requiring executive level consideration.
-Monitor and analyze various sales reports and take necessary actions and decisions to ensure best utilization of market opportunities and strengthened customers relationship.
-Directs and supervises the process of monitoring sales trends and competitor activity in order to determine effectiveness of sales plans and strategies. Makes necessary adjustments to maintain competitive
-Monitors and analyses the Sales trend for necessary course of action whenever required and consistently sustains the achievements made.
-Manages, plans, and supervises Marketing, Customer Relationship Management, and Business Development activities to ensure addressing and utilizing changing customer needs and business development opportunities.
-Administers the performance management process for sales team members in order to establish and communicate individual objectives by evaluation performance versus set targets and assess subsequent performance and identify development needs, and ensuring they develop their full potential in order to achieve sales targets.
-Coordinate and communicate with peers and management of Regional Operations side and other business units to ensure full harmonization and coordination, best utilization of resources, and achievement of targets and plans with highest efficiency.
-Responsible for coordinating with the relevant parties / approved outsourced agents for carrying out the customer satisfaction survey.
-Sets and implements strategies to ensure customer satisfaction by providing the best services and promptly resolve complaints, in addition to ensuring continuous win-win relationships with key customers.
-Ensures that all team members project and protect the company image and moral through high levels of personal presentation.
-Manages the Regional sales team, providing inspiring leadership in recruiting, developing and motivating staff. Encourage teamwork and continuous improvement through setting high performance standards and staff pride in execution of tasks is achieved.
-Responsible for ensuring that all positions/functions under which are manned with highly qualified staff.
Key Achievements:
-Expand our presence in Europe, Africa, Middle East & Asia and potentially in USA
-Using 134 (48 W.s - 86 Retail) trucks & salesmen.
-Grow Halawa + Tahini core business by +29%
-Increase numeric coverage to achieve 72000 active outlets (nationally)
.
Mission
•Build an efficient Sales, Distribution and Marketing Department.
•Maximize The Sales volume, Sales in, Sales out, The Stock Share and The Market Share percentage for each product category in the various traders categories in the various subsidiary sales provinces.
•Increase the numeric distribution to the highest reading.
Responsibilities and Key Achievements:
•Setting the Manual operation of the new distribution operation all over Egypt
•Progress& unify the Manual operation to be standard.
•Proposing, implanting, developing & executing the compelling vision & strategy for advancing the company's market growth in close alignment with its global & local initiatives.
•Re-structure the sales organization in a way to meet Fine growth needs in the Egyptian market
•Developing, monitoring progress against strategically aligned sales plan including effective use of multiple sources of information, accurately forecasting, anticipating contingencies & taking necessary calculated risks.
•Developing financially business propositions & implementation plans, which maximize investments budgeting & trade spend control reflecting higher in market sales volumes & delivering net revenue targets.
•Build a team that is able to achieve today’s objectives using currant resources and to be able to develop needed resources for tomorrows’ objectives
•Developed the Sales operation KBI’s and sales reporting cycle across all trade channels
•Implement trade marketing activities and business development agreements.
•Draw and follow up the execution of a proper marketing promotional campaigns to increase each product category sales volume, distribution, and marketing share in the various traders categories in the various subsidiary sales provinces by projecting the:
•
1- ATL (Above The Line Marketing Promotional Activities) by:
- Projecting the various media advertising campaigns.
- Projecting the promotional inserts.
2- BTL (Below The Line Marketing Promotional Activities) by:
- Projecting, determining and designing, the required P.O.S. materials to increase the visibility for my company products in the various traders categories outlets.
- Projecting the traditional marketing promotional activities such as:
1) The Trade Marketing Promotional Activities for:-
- The wholesalers - The Supermarkets & The Self Services - The Lower End of the Trade (Small Groceries & Mini Markets).
2) The Consumer Promotions.
3) The Sales Force Marketing Promotional Activities.
•Regional development responsibilities involving planning, sales budgets, recruitment, training, promoting sales people
•Created & implemented the trading policy based on mutuality and deep understanding of both the company and different trade channels.
•Achieve ubiquitous distribution of the targeted SKUs and merchandising equipment for each supplier via retail & wholesale structure leveraging on the power of the mixed portfolio AB salesman to carry.
•Build the bench strength of the unit Manger, sales supervisors and Sales reps to ensure a continuous flow of talent upwards through the organization.
•Constantly strive to find proper ways of operating with our customers to ensure widest market coverage and economically via effective structure.
•Set the annual Action Plans as means of achieving the sales fundamentals.
•Recruit, train and manage team of 32 salesman, 8 sales supervisor and 4 unit manager.
•Conduct detailed job description and expectation for each level.
•Accomplished the ability of maneuver of the sales techniques at the sales reps and unit manager to adapt every Supplier and products sales manner
•Builds the sales fundamentals, Strategies and priorities for all trade channels
Mission
To build an efficient sales and distribution department, sales force and Volume
Responsibilities and Key Achievements:
•Set the annual sales plan, and maintaining its proper developments.
•Build an efficient sales and distribution department.
A) Create truck allocation plans.
B) Develop and manage operation budget.
C) Establish detailed routes and territories by account and by region.
D) Analyze sales strategies and daily sales reports per result.
E) Establish implement policies and procedures for conduct.
F) Conduct competitive analysis of market activities.
•Recruit the sales force & train and develop & motivate all organization personal.
•Direct the organization through leader ship, sales meeting & contests.
•Analyzed daily Sales Reports and developed strategies to the next step.
•Develop and manage operation budget.
•Recruit, train and manage team of 65 salesman and 6 unit manager.
•Builds the sales fundamentals, sales training, Strategies and priorities for all trade channels
Responsibilities and Key Achievements:
•Deploy the company objective, goal and strategies by reaching to appropriate Contracts with the customers.
• Controls budget, allocations and ensure payments collections from the trade.
•Take initiative to recommend breakthrough ideas that leads to business development
•Implement Master food business model in every account in term of sales fundamentals and stocks management.
•To achieve volume, profit and superior in store presence at the company customers.
•Ensure excellent deployment for Shelving, Visibility or display contract
•Train, coach, monitor, and motivate the merchandisers on a daily basis to ensure getting maximum productivity
•Improve the performance of subordinates and so the business via training plans to achieve Excellency.
•Solving all clients' problems and following up its realization.
•Create new system to be matching with needs of the market.
•Studying and collecting all of available data a bout the market and competitors.
Responsibilities and Key Achievements:
•Planned and organized and control the activities of the van sales force in achieving display and quality objectives and achieved volume target.
•Expanded the distribution and improved the display of products within the assigned territories.
Sales - Marketing - Hr- Time Management - Project Management -Quality Management -Finance for Non Finantial Manager
B.Sc in Agriculture Engineering