Growth Marketing Manager
Evimki
مجموع سنوات الخبرة :6 years, 2 أشهر
• Growth Marketing Strategy: Crafted strategies for customer acquisition and retention, boosting Evimkis digital presence.
• Performance Marketing: Managed multi-channel campaigns, maximizing ROI by optimizing spend and performance through continuous A/B testing and analytics.
• Team Leadership: Led a marketing team, promoting innovation and collaboration to achieve goals.
• Brand Management: Oversaw brand development, ensuring alignment with our growth objectives in the Ghanaian e-commerce landscape.
• Customer Experience: Enhanced customer journey with targeted strategies, tailored to the Ghanaian market.
• Data Analytics: Leveraged analytics for insightful campaign performance reports, guiding data-driven strategy adjustments.
• Cross-Functional Collaboration: Coordinated with product, sales, and content teams, aligning marketing efforts with business objectives.
• Market Adaptation: Stayed ahead of industry trends, ensuring Evimkis marketing remained innovative and effective.
• Strategic Market Entry: Targeted high-opportunity regions in Africa, beginning with Ghana, developing strategies tailored to local consumer behaviors, logistical challenges, and infrastructural conditions.
• Operational Setup: Formed local partnerships for fulfillment and logistics in Ghana and beyond (5 companies), implementing scalable solutions to accommodate the diverse needs across African markets.
• Sales and Market Penetration: Generating sales of over ₵5, 000, 000 in Ghana, marking a rapid market capture and sales acceleration.
• Product Localization: Created A/B testing to tailor products to local preferences, enhancing appeal and demand.
• Analytics-Driven Growth: Utilized Google Analytics (GA4), Clarity, and Hotjar, alongside GTM and UTMs, for targeted insights into market performance and customer behavior, guiding strategic adjustments.
• Growth & Performance Marketing: Led targeted, high-ROI and ROAS ad campaigns on Facebook ads, Instagram ads, SMS, and WhatsApp, managing a strategic budget of ₵500, 000, to boost market presence and sales growth.
• Reporting: Enhanced decision-making with real-time analytics through Google Sheets and Data Studio (Looker), supporting continuous growth.
• Marketplace Best Seller: Established Evimki as a best seller on Trendyol and Hepsiburada, setting trends through targeted marketing and effective ads.
• Sales Growth: Generated over ₺ 2, 000, 000 in sales, fulfilling 2, 200+ orders by mastering the Turkish e-commerce landscape.
• Market & Product Testing: Identified market niches and products via targeted test campaigns, aligning our offerings with consumer demand.
• Operational Setup: Partnered with a third-party fulfillment center and 5 cargo companies to enhance our logistics and fulfillment operations.
• Growth & Performance Marketing: Executed high-ROI and ROAS advertising campaigns across Facebook, Instagram, and TikTok, managing a strategic budget of ₺200, 000+, using the AARRR framework to guide our marketing efforts.
• Analytics-Driven Growth: Utilized tools like Google Analytics (GA4), Clarity, and Hotjar, alongside GTM and UTMs, for deep insights and performance optimization.
• Reporting: Advanced our reporting and analytics with Google Sheets and Data Studio (Looker), enabling agile decision-making and sustained growth.
• Market Expansion & Launch: Expanded operations into the Gulf, tapping into over 2, 500 diverse products, and tested the SA and UAE markets to refine product offerings.
• Sales Growth: Achieved over SAR 15, 000, 000 in sales by generating over 5, 000 orders monthly.
• Market Testing: Validated niches in SA and UAE markets through targeted test campaigns on Shopify, Youcan, Salla, Zid, and WordPress.
• CRM Excellence: Managed relationships with over 70k customers, enhancing customer retention and loyalty.
• Growth & Performance Marketing: Achieved high-ROI and ROAS advertising campaigns across Facebook, Instagram, TikTok, Snapchat, and Google ads with a strategic six-figure budget, Applied the AARRR framework.
• CRO & UX Optimization: Developed a user-centric online store and compelling landing pages with strong CTAs, optimizing the shopping experience and conversion rates.
• Data-Driven Insights & Tracking: Utilized Google Analytics, Clarity, and Hotjar for detailed campaign analysis and insights. Integrated GTM and UTMs for precise tracking, informing strategic decisions, and optimizing performance.
• Strategic Reporting: Implemented real-time reporting with Google Sheets and Data Studio (Looker), providing actionable insights for continuous growth and strategic adjustments.
• Budgeting & Forecasting: Optimized marketing budgets exceed SAR 1, 500, 000, focusing on an ideal CAC to LTV ratio to minimize CPA and eficiently scale customer acquisition.
• Content Strategy & Regional Engagement: Developed and A/B tested culturally relevant content, including custom voiceovers tailored to the Gulf audience, to strengthen brand identity and engagement.
Egypt - Remote - Contract
• E-Commerce Launch: Launched and grew my online store using WordPress, Quickly achieved five-figure monthly sales by leveraging Taager for product diversity and market access.
• Sales Growth: Achieved over £2, 500, 000 in sales by generating over 3000 orders.
• Growth & Performance Marketing: Achieved high-ROI advertising campaigns across Facebook, Instagram, and TikTok ads, managing a strategic budget of £250, 000. Employed the AARRR framework to guide strategy.
• CRO Store Design: Crafted a user-friendly store optimized for CRO (2% to 5%) with compelling listings and SEO-smart descriptions, boosting user experience.
• Data-Driven Strategies: Applied Google Analytics, and Yandex for in-depth campaign analysis, optimizing ad spend for maximum eficiency.
• Tracking System: Implemented GTM to create events and Applied UTMs for accurate tracking and insights.
• Performance Reporting: Used Google Sheets and Data Studio (Looker) for streamlined, real-time reporting, driving strategic growth through actionable insights.
• Digital Marketing Strategy: Managed digital marketing for a conglomerate with 5 brands across Turkey and Italy, achieving multimillion-dollar sales annually in diverse sectors including Halal dairy, luxury coffee, and eco-friendly packaging.
• Email Marketing: Launched digital campaigns and targeted email marketing, B2B leads by 40%, contributing to a 25% increase in sales revenue.
• Data-Driven Optimization & CRM Integration: Implemented CRM and analytics to refine marketing strategies, reducing marketing costs by 20% while boosting ROI. Streamlined customer interactions, enhancing lead nurturing and retention.
• Website Development & SEO Optimization: Led the overhaul of brand websites to enhance user experience (UX) and SEO, resulting in a 50% boost in organic search trafic and a 30% increase in user engagement time spent on sites.
• Content Strategy Execution: Implemented a content plan that enhanced brand storytelling across digital channels, significantly increasing audience connection, SEO, and social media engagement, leading to a 20% rise in online engagement.
• B2B Advertising: Led targeted B2B advertising campaigns, enhancing lead generation and brand visibility among business clients, driving significant professional market segment expansion.
• Visual and Product Listing: Managed professional video shoots and photography for product listings in our studio, markedly improving online presentations and attracting customer interest.
• Led a social media strategy, achieving 70% follower growth through targeted content creation and active community engagement, significantly boosting the brands online presence.
• Managed a SAR 300K+ advertising budget across Facebook, Instagram, and Snapchat, orchestrating campaigns that boosted lead sales by 60% and generated SAR 5, 000, 000 in annual revenue.
• Achieved a 30% reduction in Customer Acquisition Cost (CAC) through strategic optimization of advertising efforts, showcasing superior budget management and campaign effectiveness.
• Drove a 60% increase in overall sales within the first year, focusing on high-impact lead-generation campaigns that significantly maximized return on investment and bolstered the centers financial success.
• Started and led influencer marketing campaigns, which accounted for 30% of overall sales. These campaigns leveraged strategic partnerships with key influencers, substantially enhancing brand reach and credibility.