Mubasher Akhlaq

Commanding innovation pipeline of existing and new brands/product. Responsible for the full project progress from ideation to product on shelf.
Leading all aspects of assigned projects under Marketing function.
Work with stakeholders at all levels of the organization to ensure effective delivery of project milestones.

Custodian of Suncola and Sunquick Brand.
Building & executing yearly marketing strategy and plan to improve & strengthen brand equity.
Managing activation, Branding Communication, campaigns and digital to improve brand online and offline.

Started with Marketing Assistant position, Promoted to Marketing Executive after six month of probation period and after one year promoted Senior Marketing Executive.
Activating the three brands: Suntop, Suncola and Sunquick across KSA.
Leading Activation function by managing 2 resources and 3 activation & operation agencies.
Participating in localized events & festivals like Janadariyah Festival, Abha Shopping Festivals, and Jeddah Ghair Festival. Engaging consumer with branded activities.
Developing consumer promotions and executing across the KSA.
Managing the POSM library of the Brands and ensure that all marketing materials are being produced, supplied and executed efficiently.
Fulfilling the requirement of campaigns and promotions running in GCC countries. Influence GCC countries on campaign and promotions running in KSA and supply them materials to execute.

Worked on Jeddah Flood Drainage Project.
Review work order’s and purchase orders for accuracy ensure that costs being in line with project budget.
Monitor the project manning plan, review, forecast and update.

Started with Management Trainee Officer Position, Promoted to Sales Officer after six month of probation period.
Driving Sale & Promote Panther Agricultural, Commercial, PCR, TBR Tyres & Tubes in assigned regions.
Handling dealers & distribution network of three main regions of Punjab: Sargodha, Faisalabad and Mianwali.

• During my internship period I tried to attain knowledge about ACCOUNTS & FINANCE operations and other areas of organization