Trade Marketing Manager
al yasra
Total years of experience :18 years, 4 Months
Working as Trade Marketing Manager for Chilled division from Sep 2018 to present. Duties & Responsibilities
• Weekly Fresh order forecasting.
• TA budget planning by SKU by Area by SKU.
• Tracking the sales, distribution and TA performance to follow up with sales team.
• Planning the Marketing activity, implementation of activity and tracking the activity.
• Supplier handling. (marketing, TA, IMS plan, business case, New launch, SKU Evaluation, SKU rationalization)
• Tracking competitor activity and Meeting with sales team to discuss about the current trend in the market to get best deals from the supplier.
• New supplier negotiation and evaluation of the range.
• Launch plan, Execution of launch and Tracking.
• Evaluating existing SKUs to invest behind the right SKU.
• Tracking the performance of merchandising team to maintain the quality of product presentation.
• Market visit for tracking merchandising quality, POSM availability, marketing activity, competitor activity.
• Negotiation with local supplier for the execution of marketing activity.
• Monthly business review.
Working as Trade Marketing Manager for Chilled division from Sep 2018 to present. Duties & Responsibilities
• Weekly Fresh order forecasting.
• TA budget planning by SKU by Area by SKU.
• Tracking the sales, distribution and TA performance to follow up with sales team.
• Planning the Marketing activity, implementation of activity and tracking the activity.
• Supplier handling. (marketing, TA, IMS plan, business case, New launch, SKU Evaluation, SKU rationalization)
• Tracking competitor activity and Meeting with sales team to discuss about the current trend in the market to get best deals from the supplier.
• New supplier negotiation and evaluation of the range.
• Launch plan, Execution of launch and Tracking.
• Evaluating existing SKUs to invest behind the right SKU.
• Tracking the performance of merchandising team to maintain the quality of product presentation.
• Market visit for tracking merchandising quality, POSM availability, marketing activity, competitor activity.
• Negotiation with local supplier for the execution of marketing activity.
• Monthly business review.
Working as Senior Sales Supervisor for HORECA & Supermarket division from Jan 2017 to Jul 2018. Duties & Responsibilities
• Organizing sales visits & establishing new business.
• New customer recruits and follow-up for business.
• Reviewing sales performances and maintaining accurate records.
• Goals set for centers month on month, maintaining relationship with target customers, customer service, ensuring high rate of return on investment, sales support and sales.
• Handling the pre call orders and follows up for the deliveries.
• Follow up for payments cash and credit customer.
• Weekly meeting with commercial team to discuss about the current trend in the market and try to get best deals from the supplier.
Worked as Sales Supervisor from March 2014 to December 2016 Duties & Responsibilities.
• Weekly forecasting for dairy & UHT
• Monthly target setting & achievement planning
• Store audit and route ride with salesman
• New customer plans & maintains sales.
• Follow up with salesman with sales & distribution
• Pivotal in motivating & mentoring the Sales Team in achieving the assigned Business Target, ensuring Sales Enhancement, Business Development and Profitability.
• Develop new business relationships, generate and negotiate new income
• Presenting the product in a structured professional way face to face.
• maintaining and developing relationships with existing customers in person and via telephone calls and emails
• Provides accurate feedback on future buying trends of customers to the company
• Grew new product sales 100% and sustained sales growth by introducing new marketing initiatives, forging effective strategic alliances, implementing innovative sales techniques and re-engineering sluggish sales force
• Spearheading marketing, control revenue & leakage, increase sales from the segment, better customer service and overall performance
• Providing help and advice to customers on trouble shooting customers product issues, Helps customers to know the technical specifications and features.
• Resolves product or service problems by clarifying the customer's complaint; determining the cause of the problem; selecting and explaining the best solution to solve the problem; expediting correction or adjustment; following up to ensure resolution
• Prepares service reports by collecting and analyzing customer information
• Mainly concentrated on sales and relationship building
• Presenting the product in professional way face to face
• Responding incoming calls and mails enquiries, gathering customer information