Sales Business Development Manager
Livly
Total years of experience :9 years, 10 Months
• Led Quickkrent category for Livlyt focused on short term device rental while conducting comprehensive market research to identify market trends and customer needs for short-term device rentals, ensuring the categorys offerings are competitive, innovative and with improved product mix diversity.
• Developed and implemented a category strategy focusing on rapid market penetration and sustainable growth with a highest profit attainment of 45.98% and cost efficiency improvement of 5.99%
• Established relationships with 10+ key suppliers and negotiated favorable terms to secure a diverse range of high quality devices at competitive prices with development of operational processes and systems to ensure smooth category launch, efficient order fulfillment, and exceptional customer service.
• Collaborated with the marketing team to create targeted promotional campaigns that effectively communicated the value proposition of the new category to potential customers & utilized data analytics to continuously assess category performance, customer feedback, and market dynamics, making data-driven decisions to optimize the product mix, pricing strategies, and inventory levels.
• Led Partnership discussions for Livlyt to create channel partners & create a better distribution network for Livlyt through Business Banking and Freezones partners E.g. Meydan FZ, RAKEZ, Mashreq Bank.
• Led successful expansion of BNPL PaaS fintech into GCC region through direct sales & strategic partnerships with a remarkable 20% increase in market share within 18 Months.
• Developed and executed a comprehensive Go to Market strategy, encompassing market research, partner identification, targeted campaigns, while building a high-performing team of sales and marketing professionals, resulting in a remarkable 150% increase in lead generation resulting avg. 30+ merchant onboards monthly.
• Assisted in the post-contract administration, diligently monitoring partners compliance with contractual terms & conditions and scope of services, leading to 34% increase in revenue of total 1.04 million USD.
• Managed deal processes and negotiations with internal and external partners across the GCC region, based on data analysis. Achieved an uplift of up to 38%, increased size of cart by 12%.
• Led the recruitment of 158 Small Medium Businesses across Healthcare, Automotive, Cleaning, Beauty, Wellness & Grooming, Relocation segments. Strengthened contractor network, achieved average monthly growth of 20%.
• Conducted comprehensive post-contract assessments for 150+ contractors, ensuring accurate verification of contract, invoices, recommendations, and variations/extension of time and cost claims, resulting in 16% in cost savings while addressing all commercial risks.
• Utilized data analytics to define short and long-term B2B and B2C targets, identifying key business building blocks, Improved execution strategies, analyzed category insights, and created shared value for stakeholders to ensure seamless service delivery.
• Expanded strategic partnerships with Banks, E-commerce platforms, affiliate marketing platforms, FMCG, and Retail brands. Drove market penetration, executed Super App strategy, and achieved a 5X growth plan.
• Implemented digital marketing strategies with agencies B2B LinkedIn & Social Media campaigns for partner recruitment, demand generation and streamlining supply pipeline while achieving 14 % improved ROI, 35% market share resulting in up to 17% budget savings.
• Conducted data analysis of 150, 000 active customers. Created profile segmentations, planned retargeting activities, and engagement strategies to maximize consumer lifetime value.
• Recruited and mentored a team of 6 professionals, providing guidance on the organizations value proposition to effectively manage tasks for 64 properties using Salesforce, while successfully delivering commercial objectives and led continuous process improvement, resulting in flawless customer service and saving 180 billable hours.
• Fulfilled housing and facilities needs for 45+ startups in collaboration with Mubadala for the Hub71 project while managing budget, cost, and cash flow of partnerships vertical.
• Developed and executed relationship management strategies to drive customer retention and foster loyalty Optimized the sales process for software as a service product and on-ground services to budget-friendly hotels, resulting in a 15% increase in overall revenue of USD 380, 000.
• Maximized revenue growth to achieve 100% profit maximization through targeted market research, optimization of digital marketing trends, and guiding cross-functional teams.
• Successfully delivered over 80 projects, employing strategic project management techniques to achieve a stakeholder satisfaction rate exceeding 90% and an average delivery accuracy of 92%.
• Managed projects from inception to completion, including commissioning and after-sales support, in the GCC region taking care of annual business value of approximately $2.3 million.
• Demonstrated cross-functional management skills, fostering relationships with internal team members across Europe, South America & Asia, as well as partners and customers in the GCC.
• Facilitated tender requests for senior leadership and cross-functional teams, conducting tender analysis and providing recommendations with risk evaluation, including a comprehensive assessment of financial implications.
• Implemented automation for regional NPD project tracking and led the development of a Power BI-based reporting mechanism for senior management.
• Managed vendor selection process, evaluation, and performance tracking of twenty new and prevailing dealers. Produced timely reports to ensure on-time project/product delivery, forecasted delivery pipeline, and efficient dispatch timelines of equipment and instruments.
Chemical Engineering