Marketing Supervisor
Meritorious Trading and Contracting Services
Total years of experience :4 years, 10 Months
- Supervised & managed the vendors/ agencies, oversaw day to day working and ensured complete marketing update in terms of reports and bill payments of vendors.
- Assisted the marketing team with website redesign inclusive of UI and content which increased site visits by 20%
- Collaborated with business development and sales teams to ensure company-wide branding consistency for clients, accelerating customer retention by 5%.
- Assisted in telemarketing activity, recording and analyzing data, resolving customer queries, resulting in increase of customer satisfaction rate.
Determined how changing reality affects human behaviour and expectations, and how companies capitalise on transition. Enabled global firms to comprehend, forecast, and act on change through a collaborative team of professionals backed by technology, data analytics, and insight-driven strategy. Created a community platform for real-time consumer information in collaboration with STRAT7 researchbods. Conducted impart segmentation and advanced analytics in collaboration with STRAT7 Bonamy Finch. Provided businesses with a culturally infused marketing edge with STRAT7 Crowd DNA. Offered research, planning, and strategic solutions by STRAT7 Incite. Assisted product development divisions in creating and maintaining marketing materials for sales presentations and client meetings in accordance with business branding.
● Increased conversion rate by 30% compared to Q3 by spearheading business and product marketing campaigns.
● Leveraged email marketing platforms to drive automation and social media integration.
● Edited and disseminated press releases to regional and national media venues, earning favourable coverage in several publications.
● Enhanced brand engagement and increased conversion rate by 20% by developing weekly newsletters.
Supported innovative lead generation and conversion across all recruitment enquiry channels to increase students’ enrolment. Assisted execution of UKSR recruitment strategy. Created content for promoting higher education underpinned by utilising digital technologies and computer literacy. Delivered exceptional customer service support as first point of contact with university. Addressed and resolved all queries efficiently to optimise customer satisfaction levels.
● Increased conversion rate by 20% through utilisation of Microsoft Dynamics CRM to track prospective students and applicants to enrol them in PG and UG Programs.
● Assisted recruitment teams with project-related tasks, whilst absorbing fundamentals that underpin effective management of PG and UG campaigns.
● Managed communications and student database, including creating promotional content through CMS systems to enhance university’s brand profile and rapport.
Facilitated faculty marketing and communications manager in performing various key activities to enhance programme recruitment conversion and raise awareness. Improved faculty profile and recognition through direct emailing campaigns, social media activities, maintaining records, and updating school’s website. Developed marketing strategies based on UCAS reports and deadlines. Supervised course database and updated as per needs by utilising CMS system. Provided day-to-day customer service support as first point of contact with university.
● Achieved a 10% increase in conversion rate by creating and executing a project to promote sandwich year placements for current students and new applicants.
● Increased audience engagement and company’s social media reach by 10% by executing social media engagement strategy.
● Represented as university’s first point of contact to provide high-quality customer service, lead generation, and conversion across all enquiry channels.
● Coordinated with internal/external stakeholders to organise multiple events and other promotional activities.
● Assisted internal and external partners in several recruitment functions, and physical, and virtual events.
● Aided innovative lead generation and conversion across all enquiry channels.
Deployed marketing strategies and created content for company to increase brand awareness. Supported team regarding project, including arranging overview documents and designing techniques to collaborate with vendors. Kept abreast of market trends by conducting daily visits to stores. Generated marketing reports to present commercial market trends. Managed business development project from conception to completion and provided strategic support to CEO and marketing manager for informed decision-making.
● Increased 30% customer retention rate by assisting in marketing activities, mainly through writing CRM emails.
● Rendered excellent customer service as a brand champion and kept knowledge about products and services inside
and out to answer customer queries effectively.
● Maintained company’s social media presence with content to increase reach and engagement on Facebook,
Twitter, LinkedIn, and other websites.
Delivered proposal presentations to dealers, customers, executive officers, and staff. Generated reports of pricing, transactions, deliveries, and sales activity. Facilitated commercial operations, including development of quotations, receipt of orders, order entry, shipment/order delivery, and resolution of return requests and quality problems. Assisted in designing and executing marketing strategies for enhancing sales revenue and slashing costs. Employed cold calling and guided clients and alternatives to fulfil requirements. Assisted marketing team in tracking and reporting email campaigns to optimise campaign performance.
● Evaluated campaign data through Google Analytics and developed weekly / monthly reports to track progress.
● Supported marketing and sales team in daily administrative activities as directed by management.
● Drafted B2B and B2C marketing presentations for dealers, customers, executives, and staff.
● Researched and prepared reports regarding pricing, transactions, deliveries, and sales.
● Received Best Newcomer award for performance during Q4 of 2015.