Mughes Lodhi, Trade Marketing Executive

Mughes Lodhi

Trade Marketing Executive

Global Marks (Pvt) Ltd.

Location
Pakistan - Abbottabad
Education
Bachelor's degree, Bachelor of Economics
Experience
3 years, 2 Months

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Work Experience

Total years of experience :3 years, 2 Months

Trade Marketing Executive at Global Marks (Pvt) Ltd.
  • Pakistan - Islamabad
  • December 2023 to March 2024

Developed and executed innovative trade marketing strategies targeting specific channels and segments, resulting in significant sales growth and increased brand visibility.
Cultivated and managed relationships with key distribution channels, negotiating advantageous terms for product promotion and placement.
Collaborated closely with the marketing team to plan and execute impactful promotional campaigns, leveraging consumer insights to drive sales conversion.
Implemented strategic merchandising initiatives to optimize product availability and pricing, effectively aligning with market demand.
Conducted comprehensive market research and competitor audits to identify growth opportunities and maintain competitiveness.
Evaluated potential brand ambassadors for alignment with brand values, enhancing brand credibility through strategic partnerships.
Aligned audit findings with sales strategies, fostering synergy with the Sales Team to achieve targets.
Evaluated Territory Sales Officers' performance, providing actionable recommendations for improvement.
Conducted thorough store audits to ensure compliance, compiling comprehensive reports for strategic decision-making.
Reviewed promotional campaigns and sales initiatives to optimize strategies, maximizing return on investment.
Proactively addressed sales team concerns, fostering a supportive work environment and facilitating effective communication.

Business Development Executive at Danyal Honey Bee pvt ltd
  • Pakistan - Peshawar
  • March 2023 to December 2023

Oversaw supply chain and resource management for optimal efficiency.
Collaborated on market analysis and audits with the sales team.
Implemented strategic plans, contributing to business growth and
expansion.
Conducted comprehensive market research for business opportunity
identification

Freelancer at Fiverr
  • Pakistan - Abbottabad
  • January 2019 to January 2021

Worked as a level 2 seller.
Provided Financial Analysis Services and prepared audit reports, ensuring accuracy and reliability in financial data interpretation.
Crafted multiple proposals and conducted data analysis, showcasing proficiency in research and analytical skills.
Conducted market research and analysis to identify target audiences and competitive landscapes, informing strategic decision-making.
Performed various economic and business analyses, offering valuable insights to clients for informed decision-making.
Developed comprehensive marketing plans outlining tactics, budgets, and timelines.
Executed social media campaigns to enhance brand visibility and engagement.
Negotiated rates with clients, honing negotiation and communication skills.
Ensured mutually beneficial agreements. Demonstrated the ability to adapt and thrive in a fast-paced, dynamic freelance environment.

Education

Bachelor's degree, Bachelor of Economics
  • at National University of Science and Technology
  • February 2023

Specialties & Skills

Trade Marketing
Market Development
Market Opportunity Analysis
Market Analysis
COMMUNICATIONS
DATA ANALYSIS
FINANCIAL ANALYSIS
FINANCIAL DATA
MARKET RESEARCH
NEGOTIATION
RELIABILITY
SOCIAL MEDIA
trade marketing development
Client Acquisition and Relationship Management
market development
Market Analysis and Strategy

Social Profiles

Personal Website
Personal Website

URL removed due to policy violation. Please contact support for further information.

Languages

Urdu
Expert
English
Expert

Training and Certifications

Marketing Analytics (Certificate)
Successful Negotiation: Essential Strategies and Skills (Certificate)
Strategic Sales Management Specialization (Certificate)
Salesforce Sales Operations Professional Certificate (Certificate)

Hobbies

  • Debate
  • Hiking
  • Swimming
  • Basketball
    Captain College Basket ball team