Muhamed Haseeb Ponnachethiyil

• Experienced Senior Programmatic Analyst with a specialization in setting up and optimizing
campaigns on various platforms such as DV360, TTD, and Teads.
• Proficient in creating display, video, and YouTube campaigns, and configuring Floodlight tags and
pixels in Google Tag Manager and DTM.
• Supported clients in UK and US market.
• Successfully onboarded numerous accounts, including OMD EMEA programmatic accounts.
• Skilled in setting up CM360, monitoring conversion, reviewing assets, and troubleshooting ad
serving problems.
• Proficient in preparing campaign performance and billing reports.
• The primary point of contact for OMD UK programmatic account, taking full responsibility for the
campaigns set up.

• Proficient in setting up campaigns in Operative One and pushing them to DFP.
• Supported clients in US Market.
• Skilled in setting up programmatic campaigns in DV360.
• Perform quality checks for trafficked requests, including creative banner review, click testing, and
landing page URL adherence to creative policies.
• Conduct quality checks on impression tags, click tags, macro insert, and third-party tags such as
JavaScripts, iframes, and internal redirect tags.
• Follow up on pending requests with clients to ensure campaigns are running on time.
• Conduct training sessions for new hires and freshers on the latest trends and technology in the
online advertising industry.
• Conduct quality checks on all campaigns before going live.
• Create trafficking guidelines for all clients/accounts handled as a reference for the team in your
absence