Senior UX/CX Designer - B2B
Obeikan Investment Group
Total years of experience :11 years, 3 Months
Obeikan Investment Group has been leading the education firm and health industry in Saudi Arabia since 1982, it's one of Saudi Arabia’s 100 largest companies, with more than 3, 000 employees and operations in 16 countries.
Obeikan Digital Solutions achieves 6-Stars as an outstanding best practice in the International Best Practice Competition for the year 2022, earning 6 stars and marking their place among leading businesses.
Responsibilities:
• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve the company's marketing goals.
• Spearhead a top-to-bottom UX and visual redesign of all products - from the web to IOS to Android and beyond.
• Gather key insights into customer behavior to find their unspoken needs.
• Collaborate with Product Management to drive product strategy and the development roadmap.
• Execute visual design stages from concept to final hand-off to engineering accompanied by simplicity and user friendliness to complex design roadblocks.
The Leading e-learning and professional people development network serving the Middle East and Africa. Offering video courses and motivational/informative talks in Arabic and English. offering the most extensive library of online courses brought to by the most prominent experts in various fields!
Responsibilities:
• Understanding user psychology to enhance and build new market solutions.
• Creating user personas depends on user research and data analysis.
• Conducting user research, focus groups, and usability testing to gather feedback.
• Find creative solutions to solve progressive UX problems.
• Oversee design projects, from conception to delivery.
• Increase user friendliness in digital products.
The first institution in the field of creating educational books in Egypt in 1948 for all grades, Now it becomes the biggest online educational platform that allows students to learn in their own place, test themselves and get ahead with expert tutors anytime and anywhere with achievement-boosting analytical tools.
Responsibilities:
• Deep dive into quantitative and qualitative data about student pain points and triangulate inputs
• Define, create and iterate detailed user experience, and design patterns to support the entire product objective
• Working with the PM to define the focus areas and contribute to the overall direction of the product
• Create simple, elegant UI/UX solutions to complex interaction problems and iterate solutions with responsive and adaptive design.
• Maintains a flow of communication between different teams Product, Marketing, Development, and QA in order to ensure that the spec is constantly being adhered
• Creating user personas depends on user research and data analyzing
• Conducting user research, focus groups, and usability testing to gather feedback
Aqarito is a real estate marketplace that specializes in providing real estate services.
It features an online-based platform that allows users to buy, sell, and search for their ideal apartments and houses.
Responsibilities:
• Collaborate with business analysts, product managers, developers, and design teams on research activities, strategy sessions, ideation, design, and testing of new product concepts.
• Translate user needs, style guides, and requirements into solid solutions for complex problems.
• Leverage analytics tools to measure success, present opportunities, and support decision-making.
• Support, advise and influence temporary cross-functional project teams on the right approach and techniques to research, design, and test solutions for strategic customer experience initiatives.
• Build a deep understanding of customer and business needs, wants, and values across customer journeys, segments, and personas, and use these to design end-to-end customer journeys and experiences.
• Testing UI elements such as CTAs, banners, page layouts, page designs, page flows, and target links for landing pages.
• Develop customer personas to frame journeys, issues, and opportunities.
The first Arabic platform that opens the door to find and book related services to any type of event from venues, catering providers, interior design houses, sound and light system engineers, and the top artists in the region, meets every passion.
Responsibilities:
• Work closely with stakeholders (CEO, Growth, Marketing, and Customer Support) to help solve both user and business goals.
• Measuring the team's performance to ensure they are on track to hit the project objectives.
• Oversees all digital design activities to make compelling user experiences.
• Lead user research studies to determine the best approaches and observe and analyze end-user behavior using analytics tools e.g Hotjar, Smartlook, Google Analytics, and Crazy Egg to capture the right insights and take business decisions that help the company's growth.
• lead the product design process, driving the product vision and making sure it compliments a cohesive overall business experience.
• Mentor the team and help them set and achieve satisfying career goals.
The first Arabic platform that opens the door to find and book related services to any type of event from venues, catering providers, interior design houses, sound and light system engineers, and the top artists in the region, meets every passion.
Responsibilities:
• Lead product design cycle and ensure it complements a cohesive overall business experience.
• Developing product opportunities with analytical research and implementing new features that achieve our business objective that meet the company's growth.
• Analyze all the feedback and inputs that continually come from the market and set a strategic plan for the digital marketing manager & Product Manager to work on to supply the market need.
• Researching and developing marketing opportunities and plans, understanding consumer requirements, identifying market trends, and suggesting product improvements.
• Analyze design briefs with a creative solution-based approach.
• Develop a deep understanding of the business requirements of internal stakeholders and end users and match these with the appropriate solutions.
• Manage the specifications and parameters of the system and data integration points (inbound and outbound)
• Troubleshoot and resolve issues.
• Create a list of backlog items and prioritize them based on the overall strategy and business objectives.
• Ensure the backlog is updated and maintained and the list is accessible and available to all stakeholders (particularly developers) to ensure optimized performance and project outcomes.
Fleeti is the go-to connection point between customers that seek logistics companies in different categories. without the hassle to get the best via a modern and simple platform.
Responsibilities:
• Setting design systems for the entire product scenarios and making sure to build in a usable way and fit user experience principles.
• Responsible to develop and execute product roadmap and manage timelines across the team.
• Measuring the team's performance to ensure they are on track to hit the project objectives.
Oversees all digital design activities to make compelling user experiences.
• Lead user research studies to determine the best approaches and observe and analyze end-user behavior using analytics tools e.g Hotjar, Smartlook, Google Analytics, and Crazy Egg to capture the right insights and take business decisions.
• Work with the team to develop and deliver boundary-pushing concepts
• Evaluate product analytics and see how they can be enhanced for a better customer experience.
Aqarmap.com is an online Real Estate marketplace that makes buying, selling, and renting properties easy and convenient.
Responsibilities:
• Take ownership to provide user-centric design, and be responsible for the quality of design deliverables.
• Collaborate closely with Product Managers to understand user needs and business impact.
• Research and analyze competitor design strategies and conduct usability testing.
• Possessing a certain product and interactive thinking, and being able to participate in interactive process design.
• Work with engineers and QA to ensure the implementation of design on different platforms and the unity of product experience.
• Regularly summarize and output to maximize the value of the design in the product and the team.
Work side-by-side with the CEO, Marketing Manager, PR Manager, and Products Engineers to build the Aqarmap identity system and brand personality that consolidates brand touchpoints in the market, with maintaining brand communication and ensuring that all artworks adhered to the brand standards.
Responsibilities:
• Work closely with the CEO, Marketing managers, PR Manager, and Product engineers to identify the brand's touch points.
• Developing a long-term vision of Brand Identity and assets.
• Creating an indexed brand book containing brand guidelines.
• Working with the marketing manager to set a quarterly communication strategy.
• Enhancing design efficiency of overall company activities.
• Developing graphic communications for offline and online appearances.
• Working with the product engineers to empower the user experience design.
• Refining product UI/UX for all company products.
• Collaborating with product engineers to introduce new product features.
Souq.com was the largest e-commerce platform in the Arab world that became Amazon.com.
Responsibilities:
• Executing all visual design stages from concept to final hand-off to engineering.
• Conceptualizing original ideas that bring simplicity and user friendliness to complex design roadblocks.
• Understanding consumer requirements, identifying market trends, and suggesting system improvements to achieve. product goals.
• Conducting user testing and design validation to ensure the product KPIs.
• Ensure all the graphics and layouts are visually appealing, on-brand, and optimized for the website and user experience.
Marvel Systems, specializes in web solutions by providing fully integrated systems that easy-to-use and permanently solve real problems.
Responsibilities:
• CMS Interfaces Design.
• E-Commerce Portals Design.
• Interaction Web & Mobile Apps.
• CRM & ERP Systems Design.
• Custom Plugins Solutions.
• Usability & User Experience Design.
• Branding.
NAT solutions provide complete business solutions that meet different needs and requirements making business easier, more organized, and more profitable by providing web services, Mobile Applications Development, Branding, and Fully Customized Solutions.
Responsibilities:
• Social Media Designs.
• Infographics, Newsletters, and Presentations Material.
• Advertising Campaigns and Outdoor Designs
• Book Covers and Collaterals
• Printing designs, and posters.
• Promotional Microsites with HTML & CSS.