Muhammad Arsalan, Key Account Manager

Muhammad Arsalan

Key Account Manager

Arrows Advertising

Location
Pakistan
Education
Master's degree, Marketing
Experience
12 years, 4 Months

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Work Experience

Total years of experience :12 years, 4 Months

Key Account Manager at Arrows Advertising
  • Pakistan - Karachi
  • My current job since September 2017

Client: Unilever

Appointed to do the core activities of Client Servicing from Plan, Startegize, Monitor all the activities takes place in the campaign. Meeting Brand objectives through the campaigns and augment the best results out of it

Coordination with direct clients & advertising agencies regarding outdoor media plans and execution.
Strategy building and developing innovative ideas in OOH Industry.
Provision of assistance to clients in building strong image and increase its presence through BTL communication.
Performance of in-depth consumer analysis to determine the image/demand of a brand.
Event design, activation's & management.
Visit clients for products/services briefings, follow ups and final contracts & settlements.
Development of proposals and presentation on opportunities and results.
Coordination with vendors for management and execution of promotional campaigns and activation's.

Asst. Manager Client Services at Arrows Advertising Agency
  • Pakistan - Karachi
  • August 2016 to August 2017

Clients: Unilever & Zong

Appointed to manage the marketing activities related to communication, client relationship and brand management for different industries using Out Of Home advertising to enhance brand image and increase business performance.

Coordination with direct clients & advertising agencies regarding outdoor media plans and execution.
Strategy building and developing innovative ideas in OOH Industry.
Provision of assistance to clients in building strong image and increase its presence through BTL communication.
Performance of in-depth consumer analysis to determine the image/demand of a brand.
Event design, activation's & management.
Visit clients for products/services briefings, follow ups and final contracts & settlements.
Development of proposals and presentation on opportunities and results.
Coordination with vendors for management and execution of promotional campaigns and activation's.

Account Manager at MNB Advertising
  • Pakistan - Karachi
  • July 2015 to July 2016

Clients: National Foods, Hilal Foods, Asim Jofa & Origins

Coordination with direct clients & advertising agencies regarding outdoor media plans and execution.
Business development for the organization.
Provision of assistance to clients in building strong image and increase its presence through BTL communication.
Performance of in-depth consumer analysis to determine the image/demand of a brand.
Event design, activation's & management.
Visit clients for products/services briefings, follow ups and final contracts & settlements.
Development of proposals and presentation on opportunities and results.
Coordination with vendors for management and execution of promotional campaigns and activation's.

Client Services Executive at Kollaage Concepts
  • Pakistan - Karachi
  • January 2015 to June 2015

Appointed to assist in managing the marketing activities related to communication, client relationship and brand management for different industries using Out Of Home advertising to enhance brand image and increase business performance
Clients: Sana Safinaz

• Business development for the organization.
• Coordination with direct clients & advertising agencies regarding outdoor media plans and execution.
• Event design, activations & management.
• Provision of assistance to clients in building strong image and increase its presence through BTL communication.
• Performance of in-depth consumer analysis to determine the image/demand of a brand.
• Visit clients for products/services briefings, follow ups and final contracts & settlements.
• Development of proposals and presentation on opportunities and results.
• Coordination with vendors for management and execution of promotional campaigns and activations.

Coordinator Admissions at Iqra University
  • Pakistan - Karachi
  • January 2012 to December 2014

Appointed to assist in managing the daily activities related to admissions and coordinate with students of Business Administration, Media Sciences & Engineering..

• Regulate the criteria for the admissions.
• Management of arrangements of interviews for successful candidates.
• Coordination with students and university departments.
• Assistance against the queries of students.
• Arrangements in different educational exhibitions, BTL Activation's etc .
• Counseling for the prospective students and their parents.

Education

Master's degree, Marketing
  • at Iqra University
  • December 2016
Bachelor's degree, Marketing
  • at Iqra University
  • December 2012
High school or equivalent, Commerce
  • at Private Candidate
  • December 2007

Specialties & Skills

problem solving skills
Management
Counseling
Marketing
Public Relations
Public dealing
Computer Skills
Communication
Interpersonal skills
Goal Driven
Leadership
MS office
Adaptability
Softsol

Languages

English
Intermediate
Urdu
Expert

Hobbies

  • Basket Ball, Cricket, Social networking
    Active Member of Iqra University Guest Speakers Society. Active Member of Iqra University Student Council. Active Member of Iqra University Events society. Active Member of Iqra University Basketball team.