Muhammad Asim

• Collaborated with cross-functional teams to design and launch the eGARAGI Mobile Application,
creating an intuitive B2B and B2C user experience that led to increased user engagement and
streamlined service processes.
• Designed and implemented an omnichannel information architecture that improved user journeys
across eGARAGIs e-commerce platform, mobile app, and SaaS products, reducing customer friction
and boosting retention rates.
• Played a key role in enhancing service booking flows and vendor management tools, which
contributed to a 20% increase in user conversion and improved operational efficiency for service
providers.
• Applied UX research to understand user behavior, resulting in a 10% reduction in drop-off rates
during the onboarding process, and higher customer satisfaction scores.
• Developed and maintained a design system that ensured consistency and scalability across all
digital touchpoints, reducing design-related development time by 25%.

• Created user-friendly designs for web and mobile apps.
• Worked closely with product and development teams to bring designs to life.
• Worked on multiple utility and client based projects
• Helped build a consistent design system for the products and provided the efficient design solutions.

• Designing captivating social media visuals and campaigns that engage and resonate with target
audiences.
• Enhancing website aesthetics by leveraging WordPress design to create visually appealing,
user-friendly interfaces.
• Producing and editing engaging promotional videos to effectively communicate brand messages
and boost audience engagement.
• Executing high-impact Google Ads campaigns that drive traffic, increase conversions, and achieve
measurable marketing objectives.
• Merging creativity with strategic design, ensuring every visual aligns with brand values and goals
while maximizing user engagement.
• Transforming creative ideas into compelling visuals, seamlessly blending design principles with
strategic marketing goals.

• Collaborating on UI/UX design projects to create innovative and user-friendly interfaces that
enhance overall digital experiences.
• Gaining hands-on experience in designing intuitive user interfaces and continuously optimizing user
interactions for seamless experiences.
• Exploring the design of utility apps, focusing on delivering functional, user-centric solutions that
prioritize usability and convenience.
• Participating in the design process for video and photo editing applications, enhancing usability and
ensuring tools are intuitive for creative professionals.
• Developing proficiency in typography and color theory, utilizing these skills to craft visually engaging
designs that align with user needs and brand aesthetics.
• Contributing to the optimization of design flows, ensuring smooth navigation and a cohesive,
intuitive user experience across platforms.

As the for Design, I fostered collaboration through networking events and seminars,
offering exposure opportunities for designers. Islamabad, I built a dynamic
network and cultivated a culture of innovation.