muhammad azhar nafees hanfi

• Oversaw a portfolio of 25+ key accounts, achieving a 23% boost in repeat business
and 7% in new business with beter and long-term partnerships.

Highlights:
• Responsible to run strategically and professionally Equipment Rental business to increase company revenue and improve business image.
• Expend current rental business in Central and Western region.
• Manage a portfolio of Key Accounts to achieve long-term success.
• Develop trust advisory relationships with key accounts, customer stakeholders and business executives.
Key Result Areas:
• Working across company matrix of Regional/Strategic Marketing, Business operation, innovation to drive adoption of companys products in new consumer care applications
• Developing, reviewing and reporting on the business operation & divisions strategy, ensuring the strategic objectives were well understood and executed by the team

Restructuring business rental operations and introducing important measures to bring in profitability including establishment of
new local offices, strategic partner alliances for business processes and team re-organization
• Ensuring adjacent processes are triggered and coordinating with Product Development timelines (e.g. artwork, brand actions, initial
orders & forecasting, quality, vendor qualification, trademark licensing)
• Supporting the overall process of business operation and corporate decision-making to ensure the organization maximizes its short,
medium and long-term profitability and shareholder returns

Representing organization at national and International industry events; leading enterprise-level sales opportunities and
coordinating project teams for large accounts
• Organizing and implementing new product launches with distributors, tracked and addressed sales performances

• Restructuring business rental operations and introducing important measures to bring in profitability including establishment of
new local offices, strategic partner alliances for business processes and team re-organization
• Ensuring adjacent processes are triggered and coordinating with Product Development timelines (e.g. artwork, brand actions, initial
orders & forecasting, quality, vendor qualification, trademark licensing)
• Supporting the overall process of business operation and corporate decision-making to ensure the organization maximizes its short,
medium and long-term profitability and shareholder returns
• Representing organization at national and International industry events; leading enterprise-level sales opportunities and
coordinating project teams for large accounts
• Organizing and implementing new product launches with distributors, tracked and addressed sales performances