Muhammad Ehtisham Ul Haq

During my Master's studies, I developed a strong foundation in international business strategy, global supply chains, financial management, and digital transformation. The program combined theoretical coursework with hands-on projects and research, helping me build practical skills in data analysis, strategic planning, and cross-functional collaboration. Key Projects & Activities: Master’s Thesis – Brand Awareness During Foreign Divestments Conducted an in-depth study on how foreign brand exits impacted consumer perception in Russia's fashion and food sectors. Analyzed rebranding cases such as McDonald's (Vkusno i Tochka), Coca-Cola (Dobry Cola), and LPP Group. Combined qualitative and quantitative research to assess brand strategy, consumer behavior, and market adaptation amid geopolitical shifts. Skills: Strategic Marketing · Brand Strategy · Consumer Behavior · Data Analysis Procurement Strategy Project with KEARNEY & SVEZA Collaborated with consulting firm KEARNEY and wood manufacturer SVEZA to develop an alternative V-belt procurement strategy in response to supply chain disruptions caused by sanctions. Led market research, spend analysis, supplier evaluation, and risk assessment. Presented actionable implementation plans to stakeholders. Skills: Supply Chain Management · Consulting · Strategic Sourcing · Risk Analysis Other Coursework Projects Explored digital transformation of healthcare business models in emerging economies. Participated in cross-cultural leadership research comparing entrepreneurial preferences in Pakistan and Iran. Completed coursework in international economics, digital business, global marketing, and econometrics. Overall, the program prepared me to tackle complex international business challenges with a strategic and analytical mindset.

The Bachelor's program provided a solid foundation in biological sciences, research methods, and laboratory techniques, with a focus on applying scientific knowledge to real-world health and environmental challenges. It emphasized both theoretical understanding and hands-on experimentation across molecular biology, biotechnology, microbiology, and chemistry. Key Projects & Activities: Bachelor’s Research Thesis – Evaluation of Anti-Proliferative Activity of Sr-Phen on Human Leukemia Cell Lines Conducted experimental research on a novel organometallic compound (Strontium-Phenanthroline) to assess its effectiveness against acute and chronic myeloid leukemia. Utilized cell culture techniques, MTT assay, and bioinformatics tools to evaluate cytotoxicity and potential therapeutic targets. Skills: Laboratory Research · Cell Biology · Bioinformatics · Data Analysis Coursework & Laboratory Training Completed rigorous courses in molecular biology, genetics, immunology, biochemistry, and cancer biology. Gained proficiency in experimental design, analytical tools, and scientific writing. Volunteer Work with WWF-Pakistan Organized awareness campaigns and community engagement initiatives on carbon footprint reduction, promoting sustainable environmental practices. This interdisciplinary training cultivated my critical thinking, research capabilities, and adaptability—skills that have been valuable as I transitioned into business and analytical roles later in my academic and professional journey.