Sales & Marketing Executive
I-socialise DMCC (DDIGILANES)
Total years of experience :10 years, 11 Months
· Manage list of clients and brands across multiple platform online.
· Being a senior Digital Marketing Consultant for DigiLanes, managing client’s online campaigns from planning, preparing strategy and assist developer to execute on selected media or platform.
· Identify opportunities within clients business to integrate creative ideas with digital applications
· Generating leads for digital marketing platform and web development.
· Collaborating with the advertising team, general manager, creative and web developers and technology team to deliver world class innovative solutions to clients.
· Producing Printing Material for client Brand promotion from designing concept to Printing.
· My task is to ensure direct promotions, include persuasive Call-to-Actions and opportunities to collect new customer data/acquisition through cold calling and follow-up calls and meeting.
· Meeting old client for their new campaigns and implementing the same after analyzing their requirements and brainstorming with my team to make it happen.
· Promote Company service to identified potential partners to support growth in local market
· Using Designing tools such as Adobe illustrator/Photoshop to create Post for online promotion, social media promotion, and for digital marketing activities.
· Responsible to Collaborate with agencies and other vendor partners on behalf of "DigiLanes" as needed upon outsources requirements.
· Oversee all the accounts and to meet client expectations & ROI.
· Sending Reports and meetings throughout the month with clients to ensure the client satisfaction.
· Continuously update clients with strategies taking place & their website performance.
· Analyses data to measure results and offer suggestions for adjustments of the content strategy based on content performance (for online promotion).
· Run & Manage Google AdWords campaigns and Facebook Paid campaigns on behalf of clients in order to help my team in execution.
· Creating Custom post for paid promotion using different Designing toll such as Photoshop and illustrator in-order to accomplish client objective from the paid campaigns.
· Work closely with clients to define business requirements, brief team and manage delivery of projects across different platforms.
1. Generating Sales leads by collecting Marketing information through proper survey and visiting Markets.
2. Business development for large format digital printing requirements.
3. Finding prospect and increasing database of clientele, visiting market and attending events.
4. Establishing relationship with Clients by fulfilling their requirements for Printing or promotion and Events.
5. Deliberately making phone calls to different targeted companies after collecting prospects and potential customer’s database through strategic process. That includes cold calling, direct selling.
6. Arranging meetings and frequent visit to Clients place to discuss their digital printing requirements.
7. Generating and getting inquiries from prospects on daily and weekly basis.
8. Preparing quotations & invoices with coordination of Production manager after getting inquiries.
9. Entry of Ledger & invoices into company ERP system.
10. Follow-up with clients to close the deals.
11. For each quotation always make sure to visit site and conduct a proper site survey.
12. Assisting Production team in order to complete task efficiently and effectively to meet deadlines.
13. Knowledge of how to assist HP- Printer (size 3.2 Meter) & the “Screen a Flatbed (3.2Meter)” Printing machines operators.
14. Performed job task related to METAL, MDF or CORRUGATED sheet fabrication for display stands and events.
15. All kind of adhesive, stickers & banner media knowledge for digital printing & advertising promotion services
16. Knowledge of offset-digital printing setup.
17. Vehicle branding, sticker application, sign-board installation & applicators supervision knowledge.
18. Make sure to brief Designer, operator & execution team about the Art-work and final product prior to the production to reduce errors and to satisfy client needs.
19. Liaised with the production department to track the execution & on time delivery.
20. Participated in the creation and implementation of the sales business plan.
21. Conducted on-site and off-site meetings with sales leads and potential customers, and provided assistance/consultancy in closing the deal.
22. Acquired key information about potential projects, discussed requirements in more detail with clients and explained how we work to gain trust to earn the business.
23. Initiated, prepared and negotiated proposals with customers for products and services.
24. Monitored established contacts to ensure customer satisfaction.
25. Accomplishing daily targets, generating weekly inquiries and achieving monthly targets with in projected time.
26. Responsible for government authority’s task given by management in-order to get clearance & approvals related to interior projects and Advertising from civil defense, DM, and RTA Authorities.
27. Actively involve Performing PRO role to assist DUPRO fit-out company.
28. Performed administration duties assigned by management.
29. Adding client data base and registration of vendor list for company account to receive inquiries on daily and monthly basis from different clients for Media junction.
30. Increase revenue on quarterly basis.
Key Responsibilities:
• Analyzing the market, including competitors and customers through market survey and make daily report of positioning, availability and pricing of cement brands.
• Executing marketing strategies according to different cement dealers with respect to their Market potential like incentives, personal relations and cement distribution system.
• Frequent visit to Customers place and close follow up with them for their requirements, organization goals, achievement & policies execution.
• Close follow up with the production department for the orders under execution and delivery of the same to the customer within the stipulated time frame.
• Team member of implementation of special package ERP (Enterprise Resource Planning) which co‐ordinates all departmental activities under one umbrella.
• Conduct Sales promotional activities in different cities of Pakistan to promote
cement brand.
• Conducting regular surveys to know the latest market trends and monitor competitors’ strength, weaknesses and recommend corrective measures to outwit competition.
• Adding up new clientele & exploring new markets.
• Control, lead & motivate, dealers, and distributors for outstanding results
• Co‐ordination with transport department for the timely execution of Local & Export cements orders.
• Resource person responsible for supervision, controlling of territory dealers.
Position: All Rounder in different section:
• Worked in Remittances Section, As, DD, TT, Online Remittances
• Preparing bank reconciliation statement.
• Open new account for customers and then Issue cheque books
• Preparing reports on different aspects of the business on weekly and monthly basis and daily registration of customer as in Account opening section.
• Worked in clearing Section, as endorse the Cheques and return those Cheques which are not specific or incomplete with signatures.
• Preparing profit and loss statement and monthly based various financial reports.
MBA (1.5 Years) As a Marketing student in this University i have learned and get experience about Marketing subjects like Brand management, Service marketing, consumer behavior, project management, MIS, and Organizational Development, Quantitative Data, i performed task as a team leader in my all project's of different subjects.
BBA, (HONS) 4 year education in Bachelor's in business administration, major in Finance + MArketing