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Muhammad Meraj Uddin, Founder And CEO

Muhammad Meraj Uddin

Founder And CEO·ADF International Pvt Ltd

Pakistan

Master's degree, Artificial Intelligence

Work experience

Total years of experience: 16 years, 6 months

Founder And CEO

January 2020 - Present

ADF International Pvt Ltd

Islamabad, Pakistan

January 2020 - Present

Results-driven chief executive officer with over 17 years' experience lab equipment trading, strategically managing the entire bid lifecycle (B2G and B2B), from screening the winnable opportunities to 4C's proposal making using structured processes and technology focusing on key technical criteria compliance and added value which is profitable contract that builds long lasting relationship hence generating perpetual businesses. This strategic business model leading and increasing growth in small and medium businesses with my profound skills in building and maintaining relations with stakeholders (Military & Government Customers, OEMs, Logistic companies, Customs and Investors).

1. Government and Military Tenders winning Expert (B2G and B2B)
2. Effectively managed team of over 10 employees in 2 locations in Pakistan.
3. Oversaw executive leadership, company training, and customer relations.
4. Developed intensive, ambitious business strategies, shortterm goals, and longterm objectives.
5. Spearheaded overhaul of various underperforming departments to reduce stagnation and increase growth and productivity.
6. Fostered change in company culture to be more open, transparent, and accountable.
7. Certified the company ISO 9001:2015, prepared company policies, documented the processes and procedures, prepared various forms for document and expense control.

Key Achievements


1. Award Winning Best International Trade from Chamber of Commerce 2023.
2. Expansion to working with Space Center (SUPARCO) collaborate in their projects (2025)

Company industry:
Sales Outsourcing
Job role:
Sales

Key Account Manager

June 2017 - December 2020

Business Communications LLC

Dubai, United Arab Emirates

June 2017 - December 2020

• Achievement of 1.00M & 350k USD single orders to Higher Colleges Of Technology in 2018-19.

Responsibilities:

. Government and Military Tenders winning Expert
· Responsible for aligning budgetary and actual sales targets by carefully identifying the KRA's against current market trends.
· Reviewing and evaluating Monthly KPI achievement and producing report.
. Keeping up to date with day to day events and constantly finding opportunities in various sectors of science and technology.
· Site visiting of existing and potential customers maintaining relation, by providing after sales services and try to avoid any procrastination.
· Working with existing & new principals to discuss the market needs and to update myself with new developments.
· Making sure to build enough trust with clients which enable us to specify our products well in advance in the tendering process.
· Trying to cross sell in quotation (optional items) and carefully considering the risk factors (site readiness, advance payments, commissioning pitfalls, warranty clauses etc.).
· Following up with order process, contribute to negotiation over prices and margins, ensure timely delivery & installation with invoicing.
· Managing pipeline & updating the correct and reliable information with confirmed closing date from customers.
· Experienced in solutions from Armeld Ltd UK, HAAS USA, Doosan, Korea, Bemato Taiwan and similar products line.

Company industry:
Trading & Commodity Trading
Job role:
Sales

Technical Sales and Customer Support

June 2012 - May 2017

Edutech Middle East

Abu Dhabi, United Arab Emirates

June 2012 - May 2017

Designated as “Sales Support Engineer” responsible for promoting & selling analytic & training laboratory equipment, across GCC.

Responsibilities:
· Demonstrating how a product meets a client’s needs either by presentations or live demonstration on demo product/simulation.
· Liaising with both current and potential customers to develop existing and new business opportunities.
· Reviewing customer drawings, plans and other documents in order to prepare detailed technical proposal for them to avoid any confusion in MEP's.
· Providing onsite after-sales support and keep a track on SLA`s.

Company industry:
Trading & Commodity Trading
Job role:
Engineering

Service Engineer

December 2009 - August 2012

Kawther Ibrahim Abdulkadir and Partners

Riyadh, Saudi Arabia

December 2009 - August 2012

Designated as Sales & Service Engineer, served Central and Eastern Region Of Saudi Arabia for sales, installation, commissioning and training of instruments used in educational and research sectors.
· Prepare technical presentations for customer with key selling points, assisting sales team in reviewing topology and opportunities.
· Team up with the project managers and technicians to ensure the nal design of upcoming laboratories in new or existing universities.
· Meeting with the customers to promote the new products by giving demos and support development of the existing products.
· Worked on equipment from Solution Engineering Malaysia, Deltalab France and Armfield Ltd.

Company industry:
Laboratory & Quality Control
Job role:
Engineering

Education

University Of Leeds

April 2028

April 2028

Master's degree, Artificial Intelligence

United Kingdom

GPA (point): 3 out of 4

GPA (point): 3 out of 4

The course is still perusing studying algos these days. Have done with python programming and Data Science.

Sikkim Manipal Institute

June 2012

June 2012

Master's degree, Business Administration

Saudi Arabia

GPA (point): 3.5 out of 4

GPA (point): 3.5 out of 4

MBA in Operations / productions.

Ghulam Ishaq Khan Institute

June 2009

June 2009

Bachelor's degree, Mechanical Engineering

Pakistan

GPA (point): 2.9 out of 4

GPA (point): 2.9 out of 4

Mechanical Engineering - Fluid Mechanics - Thermodynamics - Manufacturing Technology - HVAC/Refrigeration - IC Engines - Engineering Graphis - System Dynamics and Control - ANSYS/Pro-E - Circuit Analysis - C++

Skills

Welding
Expert
Welding
Expert
Field Training
Expert
Field Training
Expert
Maintenance Services
Expert
Maintenance Services
Expert
CNC
Expert
CNC
Expert
Customer Support
Expert
Customer Support
Expert
CNC Machine
Intermediate
CNC Machine
Intermediate
Installation, commissioning and Training of lab equipments
Expert
Installation, commissioning and Training of lab equipments
Expert
Maintenance
Expert
Maintenance
Expert
Welding
Expert
Welding
Expert
Solid Works
Expert
Solid Works
Expert
computer and IT
Expert
computer and IT
Expert
Field Training
Expert
Field Training
Expert
Maintenance Services
Expert
Maintenance Services
Expert
CNC
Expert
CNC
Expert
Customer Support
Expert
Customer Support
Expert

Languages

English
Expert
Arabic
Intermediate

Training and Certifications

Certifications
IELTS - Academic
British Council
Nov 2020 - Nov 2022
Show credentials
ISO 2009:2015
Gitchia Institute Of Global Certifications
Jul 2024 - Jul 2025
Show credentials

Training
Sales and Technical Training- Applied Hydraulic didactic equipment
Exago (Now ID Sys), Ancenis, France
Oct 2017
Sales and Technical Training - Real Time HIL Simulations
Typhoon HIL, Novi Sad, Serbia
Jun 2018
Sales and Technical Training- 5 Axes CNC Machines
HAAS Factory, CA, USA
Jan 2019
Sales and Technical Training- Multiple Fuel IC Engines
Megatech INC. Boston, USA
Jan 2019
Sales and Technical Training- Conventional Workshop Tools
Benign Enterprise Co., LTD., Taichung, Taiwan
Nov 2019
Educational and Research Instruments
Solteq, Malaysia
Dec 2014

Hobbies

  • To attend customer events
    We have been called by Bahria University Islamabad for being present as industry partner and judge the project competition E-Hunt. I love to do such activity to make customer bond stronger and prefer us in tenders. We were also called by various universities to attend exhibitions, open house and job drives.