محمد معراج الدين

Results-driven chief executive officer with over 17 years' experience lab equipment trading, strategically managing the entire bid lifecycle (B2G and B2B), from screening the winnable opportunities to 4C's proposal making using structured processes and technology focusing on key technical criteria compliance and added value which is profitable contract that builds long lasting relationship hence generating perpetual businesses. This strategic business model leading and increasing growth in small and medium businesses with my profound skills in building and maintaining relations with stakeholders (Military & Government Customers, OEMs, Logistic companies, Customs and Investors).

1. Government and Military Tenders winning Expert (B2G and B2B)
2. Effectively managed team of over 10 employees in 2 locations in Pakistan.
3. Oversaw executive leadership, company training, and customer relations.
4. Developed intensive, ambitious business strategies, shortterm goals, and longterm objectives.
5. Spearheaded overhaul of various underperforming departments to reduce stagnation and increase growth and productivity.
6. Fostered change in company culture to be more open, transparent, and accountable.
7. Certified the company ISO 9001:2015, prepared company policies, documented the processes and procedures, prepared various forms for document and expense control.

Key Achievements


1. Award Winning Best International Trade from Chamber of Commerce 2023.
2. Expansion to working with Space Center (SUPARCO) collaborate in their projects (2025)

• Achievement of 1.00M & 350k USD single orders to Higher Colleges Of Technology in 2018-19.

Responsibilities:

. Government and Military Tenders winning Expert
· Responsible for aligning budgetary and actual sales targets by carefully identifying the KRA's against current market trends.
· Reviewing and evaluating Monthly KPI achievement and producing report.
. Keeping up to date with day to day events and constantly finding opportunities in various sectors of science and technology.
· Site visiting of existing and potential customers maintaining relation, by providing after sales services and try to avoid any procrastination.
· Working with existing & new principals to discuss the market needs and to update myself with new developments.
· Making sure to build enough trust with clients which enable us to specify our products well in advance in the tendering process.
· Trying to cross sell in quotation (optional items) and carefully considering the risk factors (site readiness, advance payments, commissioning pitfalls, warranty clauses etc.).
· Following up with order process, contribute to negotiation over prices and margins, ensure timely delivery & installation with invoicing.
· Managing pipeline & updating the correct and reliable information with confirmed closing date from customers.
· Experienced in solutions from Armeld Ltd UK, HAAS USA, Doosan, Korea, Bemato Taiwan and similar products line.

Designated as “Sales Support Engineer” responsible for promoting & selling analytic & training laboratory equipment, across GCC.

Responsibilities:
· Demonstrating how a product meets a client’s needs either by presentations or live demonstration on demo product/simulation.
· Liaising with both current and potential customers to develop existing and new business opportunities.
· Reviewing customer drawings, plans and other documents in order to prepare detailed technical proposal for them to avoid any confusion in MEP's.
· Providing onsite after-sales support and keep a track on SLA`s.

Designated as Sales & Service Engineer, served Central and Eastern Region Of Saudi Arabia for sales, installation, commissioning and training of instruments used in educational and research sectors.
· Prepare technical presentations for customer with key selling points, assisting sales team in reviewing topology and opportunities.
· Team up with the project managers and technicians to ensure the nal design of upcoming laboratories in new or existing universities.
· Meeting with the customers to promote the new products by giving demos and support development of the existing products.
· Worked on equipment from Solution Engineering Malaysia, Deltalab France and Armfield Ltd.