Muhammad Asim Nawaz

Identifying business opportunities by keeping abreast of industry trends including the development of new products.
•Ensuring the market penetration and acceptance through marketing strategies.
•Re-launched company’s fresh and modern interactive website to further enhance the image.
•Conducted various internal and consumer focus groups to develop top of the line products to strengthen brand image.
•Devised and implemented effective marketing plans for better market penetration.
•Successfully implementing strategic plans, setting administering budgets and developing improved process to achieve volume, revenue and profit targets for various retail channels.

Successfully Managed North America’s most popular Halal brand which includes Fresh, Chilled, Frozen and Dry food categories.
•Responsible for managing business development which includes corporate strategy development, leading project management of key projects, recruiting new agencies, identifying new ethnic and mainstream retail channels in North America.
•Created and implemented strategic plans, setting administering budgets and developing improved process to achieve volume, revenue and profit targets for various retail channels.
•Managed effective communication by working directly with wholesaler/distributors and independent store owners as well as corporate retail chains (Wal-Mart, FreshCo, No Frills, Loblaws, Metro, Food Basics and Shoppers Drug Mart).
•Strategized plans and executed marketing plans for the brand growth and market penetration into both mainstream modern trade chains and ethnic stores.
•Boosted sales from $5.9M (2012) to a projected $8.2.5M by 2013 year-end via developing and launching a number of marketing campaigns within multiple ethnic channels (electronic, print, web & direct marketing).
•Successfully led USA sales through distribution channel.
•Executed various successful POS campaigns with the use of right communication tool for specific needs.
•Led the packaging overhaul project, by upgrading and redesigning of over 30 SKU’s (pack sizes)
•Performed ongoing customer/market research and demographic profiling to identify and capitalize on unmet market needs ahead of the curve.
•Provided innovative solutions to further enhance the brand image to mass consumers resulting in wide acceptance within the retail world.
•Built effective relationships with multiple stakeholders to flawlessly execute program deliverables.
•Implemented regular reviews and recommended corrective actions or strategy shifts.
•Strategized and implemented effective social media strategy to divert traffic towards Company’s social media pages resulting in 200% increased traffic in just one quarter.
•Re-designed interactive company’s website to increase awareness and get 12, 000 visits in first quarter as compared to life time 900 visits.

Assisted Director Marketing and Manager on various marketing projects.
•Coordinated with “Shopper Events” and Wal-Mart’s replenishment team (Depart 91 - Frozen) to plan, schedule and organize various in-store sampling events across 30 WM stores.
•Planned and executed over 20 community events in 8 months to build brand awareness.
•Developed creative briefs and derived the development of visual brand assets as the output.
•Built effective relationships with community leaders to penetrate deeper inside the community resulting in a stronger brand image and wide acceptance.
•Managed, planned and organized brand’s booths for various food festivals in GTA, New York and Chicago.
•Independently handled over 200 product demos across North America, to increase awareness of the brand, and trial generation resulting in sales growth of around 23%.

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•Prepared and participated in internal weekly status meetings.
•Involved in preparation of annual marketing plans and strategies.
•Responsible for meeting deadlines to support business and clientele at the same time.
•Liaised with market research agencies to organize focus groups and determine consumer behavior and perceptions.
•Prepared briefs for the creative and media department according to client needs.
•Prepared media schedule for Toronto Transit Commission and Mercedes-Benz at the end of every month.
•Worked closely with internal and external media (Print, Broadcast etc.).
•Coordinated with Media and monitored progress.
•Managed vendor partnerships to deliver projects on time, within budget parameters.
•Built effective relationships with multiple stakeholders to flawlessly execute program deliverables.

Created a powerful brand strategy that helped win the Financial Institute (Bank) account (worth 5 million USD advertising business) in a high profile pitch.
•Led the agency and brand teams on the local adaptation of a global strategy for Pentene, with the help of P&G’s Global Business Unit.
•Crafted inspiring briefs, based on the most potent consumer insights that sparked the creative ideation process, to carve effective communication strategies and brand touch-points.
•Prepared efficient briefs for the creative and media department according to client needs.
•Developed cost effective marketing plans and budgets for Clients including identified media such as print, electronic and outdoor.
•Negotiated and liaised with vendors including printers, video producers, directors and post production houses to get jobs done within deadlines and budgets.

Responsible for P&G and Pakistan State Oil businesses.
•Coordinated P&G’s Global Business Unit to implement/execute marketing strategies.
•Successfully handled Pakistan’s largest oil company’s business, responsible for product/corporate portfolios advertising for PSO (Pakistan State Oil), the nation’s largest energy company with an annual revenue of $9 billion USD, and an annual advertising budget of $8.5M USD.
•Organized the launch of P&G’s new laundry product for over 200 distributors and sales professionals.
•Efficiently handled P&G Pakistan’s largest “Help the Needy” campaign consecutively for 3 years, in which P&G made donations to 30 institutes each year across the country and developed 32 TVC’s.
•Designed and executed first ever float activity to promote product and developed activities around it such as radio shows, competitions and giveaways.