Assistant Manager
Namshi.com
Total years of experience :10 years, 5 Months
Restructured email template to include up to 3 visuals, shorter paragraphs, bullet points and calls to
action, increasing click rates from 2% to 12%.
Optimized website pages with relevant keywords and improved formatting and readability, decreasing
bounce rate from 62% to 34%.
Execute A/B testing for email campaigns to identify most successful subject lines, send times and
templates.
Write compelling web content to improve brand reputability and increase organic traffic.
Revised Facebook marketing strategy, which grew Facebook community from 1, 500 to 3, 000 in 4
months.
Increased overall engagement ~40%.
Assessed email bounces to remove invalid and irrelevant contacts, boosting deliver-ability and open
rates.
Gained knowledge of HTML and CSS in order to collaborate more effectively with web developers and
understand limitations
Executed website redesign tactics.
Refining brand consistency, increasing SEO score and reducing web page load times to 1.5 seconds.
Eliminated email subject line words that trigger spam filters, improving open rates by 3%.
Build strong social media presence on Facebook, Twitter, and Instagram to increase brand awareness.
Implemented SEO best practices and optimized website, which increased organic traffic and boosted
conversion rates 2%.
Provided critical data and key metrics for a major re-branding efforts.
Developed targeted email lists by researching and analyzing audience demographics, interests,
preferences and engagement.
Taking up specialization courses in Digital Marketing & Advertisement. Bachelor Of Business
Taking up specialization course in Business/Commerce General.