Muhammad Talha Siddiqui

Staff Manager Marketing at Pak Suzuki Motor Co. Ltd.

• Pakistan - Karachi
• My current job since July 2006

-Advertising & promotion and Brand Management activities in Marketing Strategy Department. Launched Automobile Cars/ Heavy Bikes in country’s market.
-Developing ATL and BTL marketing campaigns.
-Planning and organizing regular corporate and Dealers promotional Events.
-Initiated and executed Co-Branding projects.
-Developing product Launch Action Plan.
-Executing Product Launch process from photography, TVC and POP material development.
-Planning for integrated Marketing communication strategy.
-Sharing concepts and innovative ideas with Advertising Agencies.
-Coordination with Activation partners and Marketing team for campaign development
-Identifying and Selecting Outdoor sights/ hoardings/billboards for brand visibility.

Digital Marketing
Coordination with Digital Marketing Agency for campaign execution on different digital forums. Responding to potential customers and resolving FAQs.
Introduced inquiry tab for generating sales inquiries on website and fan pages.
suzukiswiftpakistan, suzukipakistan, suzukiheavybikespakistan
Website Coordination:
-Website development team for campaign integration.
-Introduced online vehicle booking management system.
-Suggested appropriate photography and images to display.
-Marking Nationwide Suzuki Dealers on Google map for Dealer locator on website.
-Coordination with IT department for necessary updates and upgrades.
www.paksuzuki.com.pk

Signage: Developing Corporate Signage at Authorized Dealership network as per CI requirement and coordination with vendor for development and maintenance plan.


Dealers Sales Manager Responsibilities:
-Providing front line support to achieve Dealers Sales target by continuous support and coordination with company.
-Assist Dealers in Planning & organizing their Promotional events.
-Monitoring Dealers stock position and reporting market happenings to Management.
-Coordination with Advertising agency for developing dealership promotion advertising content.
-Making sure availability of relevant POP material and checking Showroom in upkeep status as per Sales Operation Standard guidelines.
-Marketing, for business development at designated Suzuki Authorized Dealerships.
-Time to time training and educating Dealer staff for Dealer Management Information system DMIS and customer relationship management CRM software.
-Implementing Business Scorecard at Dealerships.
-Preparing Management reports.
Branding: Executed Branding of Suzuki Products at 27 Authorized Suzuki Dealership network Karachi Region. (Karachi, Sindh & Quetta)
-Dealing with event organizers and negotiating for maximum Brand value appearance with respective to cost involved.
-Treasure Hunt Swift Rally organized by inviting 50+ Swift car owners for the first time by any OEM in Pakistan 2011.